In the competitive world of online retail, how does one tackle the challenge of product packaging against giants like Amazon? Two CEOs share their biggest hurdles, from balancing sustainability and product protection to achieving sustainable, protective, cost-effective packaging. Dive into their insights to understand this complex issue better.
The primary challenge is striking a balance between protective and eco-friendly packaging. Amazon excels in delivering products securely, but often at the expense of using excessive packaging materials. Small businesses strive to adopt sustainable practices, yet must ensure products arrive undamaged.
Developing packaging that is both environmentally responsible and protective requires innovative design and materials, often leading to higher costs, which is a significant challenge when competing with e-commerce giants.
Einav Biri, CEO, FARUZO
One of the significant challenges is creating packaging that is both sustainable and protective. While Amazon has set high standards for efficient and minimalistic packaging, smaller businesses struggle to find eco-friendly materials that also ensure product safety during transit. Balancing sustainability, protection, and cost-effectiveness in packaging design is crucial in competing effectively in the e-commerce space.
Amanda Miller, CEO, Angel Numbers Guru
Are you a new or start-up business, or an existing business looking to compete online against Amazon? ? Do you have a direct-to-consumer product that needs to make its mark in e-commerce and also be able to utilize packaging as a branding tool for your company? Call 877-832-7720 or contact Ashtonne to see what unique, protective, sustainable and cost-saving solutions we can custom design and work with for you to compete online with e-commerce!