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How Premium Packaging Can Unleash Shelf Appeal

How Premium Packaging Can Unleash Shelf Appeal
Bill Madl September 05, 2018

Author: Carolyn Heneghan, Published 12-6-2016

Consumers do judge products by their containers, so it's important to add value and interest!

Strolling down the aisle of a grocery store, consumers may not realize the amount of time and effort that has gone into planning the packaging for the food and beverage products lining the shelves.

“According to our research, shoppers spend on average 27 seconds making a decision in this aisle, which makes shelf appeal incredibly important in capturing relatively disengaged consumers,” Carla Fantoni, vice president of communications for Tetra Pak U.S. and Canada, told Food Dive. “Brands need to take the time to focus on package quality and design to create packaging that offers a bold, consumer-facing billboard on the shelf.”

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At Ashtonne Packaging, we agree with Carla and the importance of custom designing  your packaging to fit your specific need, whether it's brown box, packaging supplies, point of purchase displays, or custom graphics for e-commerce shipping or retail ready packaging. You can depend on us to help you market your product, especially identifying your unique brand, too. We know competition for shelf space and your customers' attention is fierce. Turn to Ashtonne Packaging to help you maximize every sales opportunity with the highest quality, full-color corrugated packaging available. Our TEAM will combine unique, innovative structures with brilliant color, eye-catching graphics, and high gloss coatings to produce a package that not only protects your product, but also grabs your customers' attention and helps identify your brand.  A package noticed is a package sold and leads to repeat sales!

Please call us at 877-522-6937 or schedule a meeting to find out more about how we can help you!

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