--- title: 5 Ways Businesses Utilize Packaging As A Branding Tool description: Businesses use packaging as a branding tool, utilizing unique packaging and printing, this from a packaging partner. image: https://www.ashtonne.com/hubfs/Misc%20Graphics/Think%20outside%20box%20with%20logo%20centered.png --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # 5 Ways Businesses Utilize Packaging As A Branding Tool - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![5 Ways Businesses Utilize Packaging As A Branding Tool](https://www.ashtonne.com/hubfs/Misc%20Graphics/Think%20outside%20box%20with%20logo%20centered.png) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on August 17, 2023 | Updated on June 12, 2024 With so many direct-to-consumer products hitting the market, especially via ecommerce, you need to think outside the box (or, rather, inside it) to differentiate yourself from the pack. Products need to not only arrive safely and look good but communicate a personal touch and message that will make them impossible to forget. Your product’s packaging is your first chance, and sometimes your only chance, to make a powerful impression.  To understand how businesses have leveraged packaging as a branding tool, we asked five industry leaders and founders. Their insights range from impressing potential customers to displaying your commitment to sustainability. Dive into their unique perspectives on the impact of packaging on customer loyalty and brand recognition. - Impress and Convert Potential Customers - Extend Brand Identity - Enhance Customer Loyalty - Create Unique and Memorable Brand Experiences - Display Your Commitment to Sustainability   ### Impress and Convert Potential Customers "As a branding and packaging design agency, we conduct extensive consumer testing, and we can assert with confidence that the package is the most prominent branding element in retail stores. Despite having substantial marketing budgets, the number of people who come across the product on store shelves far surpasses what is seen on TV, social media, or other marketing channels." "When your packaging is strategically designed for optimal performance, you can anticipate a higher number of people trying out your product during the trial phase, giving it a chance to impress potential customers". [Jason Vaught](https://www.linkedin.com/in/jason-vaught-944b6625/), Director of Content, [SmashBrand](https://www.smashbrand.com/)   ### Enhance [Customer Loyalty](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) "I've found that one of the most important things to consider when it comes to branding is what kind of customer experience you want your company to have. For example: If you're selling a luxury brand, you might want your packaging to reflect that—with expensive-looking materials and an upscale look. Or if you're selling a product with a cool, casual vibe, then maybe you'd want your packaging to reflect that too—with bright colors and lots of fun patterns." "In my case, I wanted my customers to feel like they were getting something special every time they bought from me. So that's why all of my products come in beautifully designed packaging with a handwritten note from me on top! It helps ensure that each customer feels like they're getting something personal and special when they buy from me—and it makes them more likely to come back for more"! Dr. Hamdan Abdullah Hamed, Board-certified Dermatologist and Co-founder, [Power Your Curls](https://poweryourcurls.com/) ### Extend [Brand Identity](https://www.ashtonne.com/services/brand-marketing-with-custom-designed-boxes) "As a CEO, I have recognized the power of packaging as a branding tool and have strategically utilized it to enhance customer loyalty and brand recognition. Our packaging is not just a means to deliver products; it extends our brand identity and a crucial touchpoint with our customers". "To begin with, I invested in high-quality, visually appealing packaging designs that align with our brand's values and aesthetics. Our packaging design showcases our logo, brand colors, and key messaging, creating a cohesive and memorable brand experience for customers. I believe that the unboxing experience should evoke excitement and delight, leaving a lasting impression". "Moreover, I have incorporated sustainable and eco-friendly packaging materials wherever possible, reflecting our commitment to environmental responsibility. This aligns with the values of many of our customers who appreciate our efforts toward sustainability, resulting in a positive impact on customer loyalty". [Sai Blackbyrn](https://www.linkedin.com/in/sai-blackbyrn/?originalSubdomain=de), CEO, [Coach Foundation](https://coachfoundation.com/)   ### Create [Unique and Memorable Brand Experiences](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) "Our business has utilized personalized packaging as a branding tool to create a unique and memorable brand experience for our customers. By offering options for personalized packaging, such as adding customers' names or special messages, we have fostered a sense of exclusivity and personal connection. This has had a significant impact on customer loyalty as customers feel valued and appreciated". "Additionally, personalized packaging serves as a word-of-mouth marketing tool, as customers share their personalized unboxing experiences on social media, increasing brand recognition and attracting new customers". Yoana Wong, Co-Founder, [Secret Florists](https://www.secretflorists.com/)    ### Display Your Commitment to [Sustainability ](https://www.ashtonne.com/eco-friendly-packaging-materials) "One unconventional example of this is my client's eco-friendly clothing company, which packages its products in reusable canvas bags instead of traditional plastic packaging. This not only aligns with our commitment to sustainability but also serves as a practical and fashionable accessory for our customers".  "By using these canvas bags, we have created a memorable and distinctive packaging experience that encourages customer loyalty. Additionally, the use of reusable bags promotes positive word-of-mouth marketing as customers become brand ambassadors while using them in their daily lives".  [Steve Dinelli](https://www.linkedin.com/in/stevedinelli/), Founder, [MarketerInterview.com](https://marketerinterview.com/) Smilo Baby Products and Uniontown Brewing are just two of the many companies and [small businesses ](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) that utilize packaging as a branding tool for their companies.   ![Smilo custom packaing solutions, creative ecommerce packaging and unboxing experience utilizing packaging as a branding tool- ashtonne packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/smilo_grow_baby_grow.jpg?width=462&height=260&name=smilo_grow_baby_grow.jpg) ![Uniontown, beer, packaging, custom creative packaging solutions, utilizing packaging as a branding tool](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/dscn4517.jpg?width=496&height=372&name=dscn4517.jpg) Are you a new or start-up business, or an existing business looking to grow your sales and profits while reducing costs? Do you have a direct-to-consumer product that needs to make its mark and be able to utilize packaging as a branding tool for your company? [Call 877-522-6937](tel:877-522-6937) or [contact Ashtonne](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) to see what unique and cost-saving solutions we can custom design for you! 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["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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