--- title: BRAND MERCHANDISING IN THE BOURBON INDUSTRY with Video description: Ashtonne buyers success helps solidify more shelf and aisle space for your products. Prove your supply chain and provide product packaging and display quality. image: https://www.ashtonne.com/hubfs/Jeptha%20Creed%20Bourbon.jpg --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # BRAND MERCHANDISING IN THE BOURBON INDUSTRY with Video - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![BRAND MERCHANDISING IN THE BOURBON INDUSTRY with Video](https://www.ashtonne.com/hubfs/Jeptha%20Creed%20Bourbon.jpg) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on August 31, 2024 | Updated on September 7, 2025 ## How Creativity and Gift Packaging Can Increase Sales and Elevate Your Brand   If we were to ask you who makes the best bourbon, well, you’re likely going to say you do. And you’d likely be right. The problem is, every other distiller says the same thing. And they think they are right. More importantly, a customer has their favorite brand too, and until you have a chance to pour into their glass, they won’t know the difference. Marketing helps, sure. But it’s still your word against theirs. With competing messages and expensive ad campaigns dominating the bourbon marketplace, most customers need to taste it to believe it. That’s where [gift packaging](https://www.ashtonne.com/blog/custom-packaging-strategies-for-the-gift-giving-season) comes in. [Branded merchandise gift packs](https://www.ashtonne.com/blog/custom-packaging-strategies-for-the-gift-giving-season) offer a unique opportunity to showcase your brand’s personality and create a lasting impression on your customers. It also provides a way to put your brand in the hands of a competitor’s customer because of the valuable extra that is included. Here are a few more benefits to incorporating [gift packaging of branded merchandise](https://www.ashtonne.com/blog/custom-packaging-strategies-for-the-gift-giving-season) into your bourbon distillery marketing strategy: ![Bourbon Glass Set- custom designed bourbon packaging from a packaging partner near me](https://www.ashtonne.com/hs-fs/hubfs/Bourbon%20Glass%20Set.jpg?width=290&height=290&name=Bourbon%20Glass%20Set.jpg) Enhanced Customer Experience: A [beautifully designed gift pack ](https://www.ashtonne.com/blog/custom-packaging-strategies-for-the-gift-giving-season)adds an element of surprise and delight, making the [unboxing experience](https://www.ashtonne.com/blog/4-strategies-to-unlock-the-unboxing-experience-for-your-customers) memorable. Increased Brand Visibility: Branded items serve as constant reminders of your brand, helping to keep your distillery top-of-mind. Customer Loyalty and Retention: Thoughtfully curated gift packs show customers that you value them, fostering a sense of loyalty and encouraging repeat business. Unique Promotional Tool: [Gift packs](https://www.ashtonne.com/blog/custom-packaging-strategies-for-the-gift-giving-season) can be used as special promotions, holiday offerings, or rewards for loyal customers, helping to drive sales and attract new customers. So now that you’re sold on the “Why”, let’s talk about the “What”. Here at [Ashtonne Packaging,](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) we’ve helped bourbon distilleries create branded merchandise gift pack offerings to great success. You’ll likely want a custom creation to perfectly match your brand and audience expectations. We are specialists at that. In the meantime, here are a few tried and true options to trigger some ideas of your own: Creative Gift Pack Ideas for Your Bourbon Distillery Bourbon Enthusiast’s Pack ![Bourbon Shaker- custom designed bourbon packaging from a packaging company near me](https://www.ashtonne.com/hs-fs/hubfs/Bourbon%20Shaker.jpg?width=290&height=281&name=Bourbon%20Shaker.jpg) Appeal to bourbon aficionados with a [premium gift pack](https://www.ashtonne.com/blog/creating-an-advantage-with-premium-retail-packaging-and-placement-strategies-to-boost-revenue) that includes a high- quality decanter, branded glassware, a tasting journal, and a bottle of your finest bourbon. This pack not only elevates the drinking experience but also positions your brand as a connoisseur’s choice. The Classic Bourbon Sampler Pack Offer a selection of your finest bourbons in miniature bottles, [elegantly packaged](https://www.ashtonne.com/blog/creating-an-advantage-with-premium-retail-packaging-and-placement-strategies-to-boost-revenue) in a branded box. This allows customers to sample a variety of your products and discover new favorites. Include tasting notes and a branded glass for the ultimate tasting experience. The box is important so that you can show off your bottles and ensure safe shipping. Bourbon and Gourmet Treats Pair your bourbon with artisanal chocolates, gourmet nuts, or cheese pairings in a luxurious gift box. This combination tastes good to eat and drink and is an exquisite gift option. Personalize the box with your distillery’s logo and a message that matches your [marketing and brand.](https://www.ashtonne.com/blog/5-ways-businesses-utilize-packaging-as-a-branding-tool) Cocktail Kit Gift Pack Create a cocktail kit that includes a bottle of your signature bourbon, a branded cocktail shaker, recipe cards, and all the necessary ingredients to make popular bourbon cocktails. This interactive gift pack encourages customers to experiment with your bourbon and share their creations on [social media,](https://www.ashtonne.com/blog/importance-of-social-media-in-todays-business) boosting brand engagement. Seasonal and Holiday Gift Packs ![Our Story Bourbon- custom designed bourbon packaging from a packaging partner near me](https://www.ashtonne.com/hs-fs/hubfs/Our%20Story%20Bourbon.jpg?width=290&height=299&name=Our%20Story%20Bourbon.jpg) Design limited-edition gift packs for different seasons and holidays. For instance, a winter-themed pack could include a bottle of bourbon, a branded flask, and a cozy blanket. Recently we helped a craft brewery create an “Advent” calendar with a case of beer in multiple flavors. Ramp up your options with branded wearable merchandise such as luxury robes, golf shirts, socks, or ties. When the branded merchandise is equally attractive the bourbon in the bottle, you’ve got a Win/Win customer experience that can’t be beaten. Here’s how to get this done These may all sound like good ideas. But it’s not easy, especially when you’re running the distillery and growing the business. That’s where your professional marketing and [packaging partner ](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions)can come in to take your sales efforts to new levels of success. At Ashtonne Packaging, we pride ourselves on our ability to deliver [custom packaging](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) [solutions](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) that meet the unique needs of our clients, and the marketing and logistics expertise to take care of the entire program. [Click here ](https://packaging.ashtonne.com/distillers-custom-packaging)to learn more about customized packaging for Distillers and how Ashtonne can partner with your company! At [Ashtonne Packaging,](https://www.ashtonne.com/) through our unique partnership with TCG Continuum, we can do it all. From a new idea to the next expansion, [Ashtonne Packaging](https://www.ashtonne.com/) has been helping both large and [small businesses](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) launch new products and expand product lines with product packaging and [display strategy, ](https://www.ashtonne.com/custom-branding-through-point-of-purchase-displays)design, and development for over 15 years. For more information and a friendly conversation about what you might need to improve your product packaging and display, call Ashtonne Packaging at [877-832-7720](tel:877-832-7720) or[ contact us here, ](https://www.ashtonne.com/surveys/cost-effective-retail-and-wholesale-packaging-designs)and let’s set a time to talk. We look forward to it. ## [![    Contact Us](https://no-cache.hubspot.com/cta/default/5108155/2cd96a44-0ce6-4705-b635-7aa158274279.png)](https://cta-redirect.hubspot.com/cta/redirect/5108155/2cd96a44-0ce6-4705-b635-7aa158274279) ** **Tags:** [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [packaging company](https://www.ashtonne.com/blog/tag/packaging-company), [product packaging](https://www.ashtonne.com/blog/tag/product-packaging), [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [retail ready packaging](https://www.ashtonne.com/blog/tag/retail-ready-packaging), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [packaging partner](https://www.ashtonne.com/blog/tag/packaging-partner), [ecommerce packaging](https://www.ashtonne.com/blog/tag/ecommerce-packaging), [Brand packaging](https://www.ashtonne.com/blog/tag/brand-packaging), [branding tool](https://www.ashtonne.com/blog/tag/branding-tool), [display quality](https://www.ashtonne.com/blog/tag/display-quality), [sales growth](https://www.ashtonne.com/blog/tag/sales-growth), [product development and planning](https://www.ashtonne.com/blog/tag/product-development-and-planning), [bourbon industry](https://www.ashtonne.com/blog/tag/bourbon-industry), [brand merchandising](https://www.ashtonne.com/blog/tag/brand-merchandising) [« Back to Blog](https://www.ashtonne.com/blog) [![ashtonne_logo](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&name=ashtonne_logo.png "ashtonne_logo")](https://www.ashtonne.com/) #### Contact us using the form below or call us at [877-522-6937](tel:8775226937). ["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. All rights reserved. [Chat with us](https://www.livechat.com/chat-with/11935299/), powered by [LiveChat](https://www.livechat.com/?welcome) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Bill Madl", "url" : "https://www.ashtonne.com/blog/author/bill-madl" }, "dateModified" : "2025-09-07T20:31:54.453Z", "datePublished" : "2024-08-31T14:11:36.000Z", "headline" : "BRAND MERCHANDISING IN THE BOURBON INDUSTRY with Video", "image" : [ "https://www.ashtonne.com/hubfs/Jeptha%20Creed%20Bourbon.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.ashtonne.com/blog/brand-merchandising-in-the-bourbon-industry-with-video", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ashtonne.com/hubfs/Logos/ashtonne_logo.png" }, "name" : "Ashtonne Packaging" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://5108155.fs1.hubspotusercontent-na1.net/hubfs/5108155/Ashtonne%20Packaging%20and%20Branding%20in%20the%20Bourbon%20and%20Spirits%20Industry%20(2).mp4", "dateModified" : "2025-06-14T12:43:03.882Z", "description" : "Importance of brand merchandising and packaging trends in the bourbon and spirits industry", "duration" : "PT58.934S", "height" : 720, "name" : "Trends in Packaging and Branding in the Bourbon and Spirits Industry", "thumbnailUrl" : "https://5108155.fs1.hubspotusercontent-na1.net/hubfs/5108155/Ashtonne%20Packaging%20and%20Branding%20in%20the%20Bourbon%20and%20Spirits%20Industry%20(2).mp4/medium.jpg?t=1749904983882", "uploadDate" : "2024-08-30T18:41:30.617Z", "width" : 1280 } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Bill Madl" }, "dateModified" : "", "datePublished" : "2024-08-31 14:11:36", "description" : "Ashtonne buyers success helps solidify more shelf and aisle space for your products. Prove your supply chain and provide product packaging and display quality.", "headline" : "BRAND MERCHANDISING IN THE BOURBON INDUSTRY with Video", "image" : { "@type" : "ImageObject", "url" : "https://5108155.fs1.hubspotusercontent-na1.net/hubfs/5108155/Jeptha%20Creed%20Bourbon.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ashtonne.com/blog/brand-merchandising-in-the-bourbon-industry-with-video", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ashtonne.com/hubfs/Logos/ashtonne_logo.png" }, "name" : "Ashtonne Packaging" } } ```