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Your Custom Designed Product is Your Salesperson

Your Custom Designed Product is Your Salesperson
Bill Madl November 02, 2017

You’ve invested years into developing a product to satisfy your target customer’s most discerning tastes. Now your customers just need to find it in the store. Simple enough, right?

Many new consumer product companies underestimate the importance of the display case when considering how to move their product. In fact, consumers themselves don’t often recognize the crucial role store displays play in their purchasing decisions.

Design 

Shari Waters, author of “Creative Retail Displays that Sell” at thebalance.com, cites the following elements as key to an effective store display: 

effective store display for your products | ashtonne packaging in ashland, ohio

effective store display for your products | ashtonne packaging in ashland, ohio

effective store display for your products | ashtonne packaging in ashland, ohio

  • Balance: Opt for an asymmetrical rather than symmetrical display of products.
  • Color: Choose shades and contrasts that help set the mood.
  • Focal Point: Create visual interest where the product, signage, and background come together.
  • Signage: Present the main information clearly. This can make or break the display!
  • Simplicity: Know when to stop, and don't add too many items. Less is more.

After devoting so much time to designing your product and choosing the best packaging for its presentation, make sure you give it the attention it deserves by enlisting the help of a reputable display designer who knows how to catch–and keep–your customer’s eye. Point of purchase displays and retail packaging displays will help support and advertise your unique products!

Strength 

Excellent graphic display design is not enough if the structure can’t withstand transit and set-up in the store. A broken or damaged display not only looks unprofessional to the consumer but puts your products at risk by compromising the structure’s integrity.

Insist on only the best for your product: quality display packaging constructed of strong materials that will stand the tests of shipment, assembly, and shopping carts in the aisle. 

You’ve created a groundbreaking product. Now how are you going to show it off? Click here or call 877-522-6937 to help ensure you have the right packaging in place that allows you to! Better yet, if you need help making a decision, get a personalized meeting today!

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