At Ashtonne Packaging, our philosophy is to provide cost-saving solutions for our customers that are environmentally friendly and sustainable. In the article written by Anne Marie Mohan, Senior Editor for Packaging World, she identifies 5 trends this year, outlined by market intelligence agency Mintel, that will impact the global packaging industry and continue the push for sustainable and eco-friendly packaging:
- Packaging will play a pivotal role in reducing global food and product waste.
- Online brands will reinvigorate their packaging in order to enhance the e-commerce experience.
- Brands that adopt clear and succinct package messaging will be rewarded as consumers prefer brands that embrace minimalism.
- Brands will be called to keep marine conservation at the forefront of packaging development and to anchor the circular economy for future generations.
- Contemporary packaging formats will see the center-of-store take center stage.
Click here to read the entire article by Anne Marie Mohan
As e-commerce and B2C business grows, more and more packaging will need to be custom designed with the consumer in mind. The unboxing experience will need to meet the consumer expectations when opened upon home delivery, this while competing directly with store-purchased products.
If your current supplier isn't taking the time to understand these new packaging trends, be sure to consider a vendor that can provide packaging options that meet your supply chain needs.
Schedule a brief meeting to see where your company stands.