--- title: Packaging Solutions to Differentiate Your Direct-to-Consumer Brand description: Packaging partner providing custom packaging solutions to differentiate your direct to consumer brand using ecommerce packing for an unboxing experience image: https://www.ashtonne.com/hubfs/Misc%20Graphics/Think%20outside%20box%20with%20logo%20centered.png --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # Packaging Solutions to Differentiate Your Direct-to-Consumer Brand - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![Packaging Solutions to Differentiate Your Direct-to-Consumer Brand](https://www.ashtonne.com/hubfs/Misc%20Graphics/Think%20outside%20box%20with%20logo%20centered.png) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on July 12, 2018 | Updated on August 16, 2023 With so many direct-to-consumer products hitting the market, you need to think outside the box (or, rather, inside it) to differentiate yourself from the pack. Products need to not only arrive safely and look good, but communicate a personal touch that will make them impossible to forget. Your product’s packaging is your first chance, and sometimes your only chance, to make a powerful impression. Everything from the feel of a box on the doorstep to the color of the shredded paper inside can make a difference to today’s discerning consumer. Ashtonne Packaging has worked with a number of direct-to-consumer brands to design [stand-out packaging solutions](https://www.ashtonne.com/services/custom-designed-packaging-services) that have helped build a loyal customer base. Whether you are an existing business, or a [small business, ](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses)or even considering a new business start-up, we are experts at [ecommerce packaging solutions!](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne)  ![Smilo custom packaing solutions, creative ecommerce packaging and unboxing experience ashtonne packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/smilo_grow_baby_grow.jpg?width=462&height=260&name=smilo_grow_baby_grow.jpg) ## E-commerce PACKAGING Solutions With e-commerce, you skip the splashy display in a retail store, and you don’t deal with [point-of-sale packaging](https://www.ashtonne.com/blog/custom-branding-through-point-of-purchase-displays). What you do have is a chance to make an intimate connection with the “[unboxing experience](https://www.ashtonne.com/ecommerce/unboxing-experience-0) ” Smilo, a company that specializes in infant health products like baby bottles, brushes, and pacifiers, was born not too long ago itself. Launched in 2017, [Smilo conducts all of its sales online.](https://www.ashtonne.com/portfolio/smilo-baby-product-launch) The design and feel of their custom designed  packaging has been a major priority from the start. Ashtonne has designed some "dazzling “moments of reveal” for Smilo’s customers. Those who purchase pacifiers, for example, are rewarded with the colorful products after pulling a tray from a sleeve. The supple paper and half-moon shaped tab provides a gentle, tactile experience, unlike security tape and a sharp plastic package requiring wrangling and scissors. The moment is more in line with taking care of a baby. The moment is well worth the investment. Consumers are more than 50% likely to make a repeat purchase from an E-commerce site if their first experience was a good one. Unboxing the product is a major part of that experience.  ![Uniontown, beer, packaging, custom creative packaging solutions](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/dscn4517.jpg?width=496&height=372&name=dscn4517.jpg) ## Distinct Branded Packaging Ashtonne creates unforgettable designs for in-store products as well. Uniontown, a local, independent brewery in Ohio, needed to showcase their craft with a carton that would draw attention to the product, protect its transport, and embody the feel of the brand. One way [Uniontown differentiates itself](https://www.ashtonne.com/why-ashtonne/case-study-uniontown-brewing-company) from other beers is with the minimalist look of its unique bottles. The 4-pack carton, made of lightweight, water-resistant material, shows off the design while keeping the bottles separate and secure with dividers. A built-in handle enables the drinks to be carried safely and comfortably, which is an important part of the beer-buying experience. Like unboxing a Smilo product, the tactile experience of carrying a carton of Uniontown beverages sticks in the customer’s memory, making them more likely to repeat their purchase. Are you a new or start-up business, or an existing business looking to grow your sales and profits while reducing costs? Do you have a direct-to-consumer product that needs to make its mark? [Call 877-522-6937](tel:877-522-6937) or [contact Ashtonne](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) to see what unique and cost-saving solutions we can custom design for you! Better yet, complete the form below and submit and you will have personalized assistance directly! [![    Contact Us](https://no-cache.hubspot.com/cta/default/5108155/2cd96a44-0ce6-4705-b635-7aa158274279.png)](https://cta-redirect.hubspot.com/cta/redirect/5108155/2cd96a44-0ce6-4705-b635-7aa158274279)   ** **Tags:** [unboxing experience](https://www.ashtonne.com/blog/tag/unboxing-experience), [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [packaging company](https://www.ashtonne.com/blog/tag/packaging-company), [product packaging](https://www.ashtonne.com/blog/tag/product-packaging), [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [retail ready packaging](https://www.ashtonne.com/blog/tag/retail-ready-packaging), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [branding](https://www.ashtonne.com/blog/tag/branding), [packaging partner](https://www.ashtonne.com/blog/tag/packaging-partner), [ecommerce packaging](https://www.ashtonne.com/blog/tag/ecommerce-packaging) [« Back to Blog](https://www.ashtonne.com/blog) [![Ashtonne Author Bio Box-01](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne%20Author%20Bio%20Box-01.png?width=500&height=239&name=Ashtonne%20Author%20Bio%20Box-01.png "Ashtonne Author Bio Box-01")](https://www.ashtonne.com/about-bill-madl) #### Contact us using the form below or call us at [877-522-6937](tel:8775226937). ["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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