What are packaging DESIGN trends to look for in 2022 and is your product packaging ready to compete?
It's a new year and it's a perfect time to rethink your packaging strategy and your ability to compete in the market place. Your product packaging is on the front line of every sale, and the packaging you choose can influence every aspect of your business, especially repeat orders and brand awareness. With the tremendous growth of eCommerce due to Covid 19 stay at home orders, it's more important than ever to ensure your packaging is getting the job done for you. These four packaging design trends, whether involved with ecommerce packaging design trends or retail packaging design trends, could be the key to your success this year, so identify where your company stands with them and ensure you are the packaging leader in your market:
1) Sustainable and eco-friendly packaging 
Heading the list of packaging trends in the future is sustainable and eco-friendly packaging. Packaging sustainability and recyclability has become more important due to the massive transition to ecommerce shipments and the continued focus on reduced waste and transit cost. Ecommerce channels tend to use more packaging and can create a lot of waste. This, along with environmental concerns by consumers, will drive many companies to choose sustainable packaging using recyclable materials. Companies looking for sustainable packaging will find more options than previously. Look for natural materials to replace heavy plastics and help brands strengthen their environmentally-friendly credentials. Corrugated packaging, and minimalist packaging will continue their growth trend as the materials used can be easily recycled by consumers.
2) Packaging graphics to improve your brand identity and tell the story of the brand, including luxury packaging
Printing graphic designs and illustrations on packaging that fit your branding is an opportunity to tell your brand story in a very cost effective way. Graphic packaging helps to share your relevant brand messaging and can also help to improve repeat sales by helping consumers to connect with your brand. Many companies in 2022 will look to their packaging to help share their brand story and drive their customers to their web stores, including those companies that want to promote their brand in a different vein, such as luxury packaging. Consider whiskeys and bourbons that people are treating themselves to, and new i-phones and watches- these are coming in luxury packaging that is viewed as elegant in quality, design and product uniqueness, all designed for a consumer to indulge themsleves into.
3) Pandemic Certified Packaging
With the Covid 19 pandemic continuing to spread and mutate into Delta and Corona viruses, and who knows what else down the road, safety becomes a key factor in ensuring your products get to market through your packaging lines and your customers supply chains. There is a company offering pandemic certification, allowing supplies to have an "upper hand" in the battle against Covid 19 and other potential and future viruses. Click the link above to read the article on PCP and why it's important.
From the time a consumer's packaging arrives on their doorstep, until the time it's completely unboxed, it's all about the unboxing experience! Customers want to enjoy this experience and share it with their friends and family. They want to feel like they received something special and that they were given a "royal" treatment. This type of ecommerce packaging design trend will continue to grow in 2022! Additionally, consumers will also be critical of packaging that is wasteful and over packed. So make sure to get it right so your customers will give your products raving reviews.
Along with understanding consumers buying habits, is "bundling", a term that considers what products a consumer can use together and that "fit". Amazon, for example, will offer and suggest other products related to what you are searching for, products that "fit" together and can be shipped together, saving costs. Designers should ensure their client's products make sense to "bundling" and can help make the consumer have a unique unboxing experience!
Ashtonne Packaging focuses our packaging solutions on helping our customers grow their sales and increase their profits. As a packaging partner, it is important that we stay on top of packaging design trends, especially ecommerce packaging trends, and guide our customers with these creative packaging solutions before their competitors do! These product packaging trends trends will affect many aspects of the packaging and product distribution channels. Ashtonne is here to help you with POP displays, custom designed boxes, innovative packaging, creative packaging solutions, custom corrugated boxes, and also stock packaging supplies. We take the time to understand your needs and provide innovative packaging ideas and the proper solutions that work to meet your goals and keep you in the forefront of ecommerce packaging trends, packaging design trends and all product packaging trends.
If you have packaging issues and could use some help, even as a second set of eyes, call us at 877-522-6937, or click the link below to schedule a brief meeting with us. Ensure your product packaging trends in 2022 are helping you grow and develop your sales! Click here to allow us a thorough analysis of your packaging!
