--- title: Packaging Up WOW Moments description: "When you focus on “wow” moments, you can make an immediate impact on customer satisfaction and expectations." image: https://www.ashtonne.com/hubfs/Ashtonne%20Wow%20Moments%20blog%20image.png --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # Packaging Up WOW Moments - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![Packaging Up WOW Moments](https://www.ashtonne.com/hubfs/Ashtonne%20Wow%20Moments%20blog%20image.png) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on November 19, 2024 | Updated on September 7, 2025 ## Standing Alone in Shipping, Warehousing, Retail, and E-Commerce Hey, we know it. It’s tough out there. There are more and more products from competitive businesses on the shelves. Prices are going up on materials, making it harder to keep quality in the equation. And logistics issues are still a high-stakes game of “Would You Rather…”. Those things are beyond your control, that is true. But you are in control of your customer's experience. When you focus on “wow” moments, you can make an immediate impact on customer satisfaction and expectations. Areas such as shipping and warehousing have standard expectations. Retail has its rules, too. And [E-commerce](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne) is all about [“un-boxing.”](https://www.ashtonne.com/blog/key-tips-for-a-knockout-unboxing-experience) These are all things within your control, and here’s how: Shipping: Protection AND Presentation       ![Hand working labor- custom designed packaging from a packaging partner](https://www.ashtonne.com/hs-fs/hubfs/Hand%20working%20labor.jpeg?width=365&height=274&name=Hand%20working%20labor.jpeg) Protection matters when it comes to packaging for purposes of shipping. But you can go above and beyond to stand out. Inner Packaging: Consider using [custom-fit inserts or padding](https://www.ashtonne.com/blog/custom-cardboard-inserts-for-product-packaging-from-ashtonne-packaging). It’s good for safety, and it’s great for un-boxing. Branded Outer Packaging: Brown boxes are not going to stand out. Do [something that will](https://www.ashtonne.com/services/brand-marketing-with-custom-designed-boxes). Sustainable Materials: Using [sustainable materials ](https://www.ashtonne.com/eco-friendly-packaging-materials)is one thing. But what if yours comes with a story about “why”? Customers care, and so should you. Warehousing: Efficiency AND Excellence      ![Clean Bar assembly packaging- custom designed packaging from a packaging partner](https://www.ashtonne.com/hs-fs/hubfs/Clean%20Bar%20assembly%20packaging.jpeg?width=365&height=274&name=Clean%20Bar%20assembly%20packaging.jpeg) Wow, them in warehousing? That sounds almost contradictory. But you can do it. Space-Saving Designs: How about collapsible packaging solutions or stackable designs that minimize warehouse space? It’s efficient and forward-thinking and can help save on storage costs. The guys in the trucks will be impressed! Barcode-Integrated Packaging: It’s not difficult to embed barcodes or RFID technology directly into the packaging. It makes inventory efforts easier and more accurate. Retail Packaging: Standing Out Is The Only Option If the first impression happens on the shelf, then that first impression must stand out. Try this for your [retail or wholesale packaging:](https://www.ashtonne.com/blog/retail-packaging-resolves-distribution-channels) -  Bold Design Elements: Not just colors and logos; Try unique shapes and textures, too. - Gift Packs or Combo Packs: When you package your product with branded merchandise or multiple items, you create a unique option that limits the competition. - **Luxury Feel:** It costs a little bit more but should increase demand. Today's generation of shoppers wants the finest and will pay more for it. In-Store Displays: Elevating Expectations       ![Book assembly display- custom designed packaging from a packaging partner](https://www.ashtonne.com/hs-fs/hubfs/Book%20assembly%20display.jpeg?width=364&height=273&name=Book%20assembly%20display.jpeg) This is a game-changer. A creative, sturdy, effective in-store display will set you apart from everyone else on the shelf. At [Ashtonne Packaging](https://www.ashtonne.com/), we specialize in [In-Store Displays](https://www.ashtonne.com/custom-branding-through-point-of-purchase-displays) and Retail Packaging with a custom and strategic approach.  [Contact us](https://www.ashtonne.com/surveys/cost-effective-retail-and-wholesale-packaging-designs) to talk about ways to not only help your product stand out but to stand alone. E-Commerce Packaging: Never Enough       ![Man with boxes at front door-ecommerce packaging from a packaging company near me](https://www.ashtonne.com/hs-fs/hubfs/eCommerce/Man%20with%20boxes%20at%20front%20door.jpg?width=364&height=243&name=Man%20with%20boxes%20at%20front%20door.jpg) Someone is always going to improve the [unboxing experience](https://www.ashtonne.com/blog/key-tips-for-a-knockout-unboxing-experience), and so it’s never good enough to be good enough. To be remembered, re-ordered, and reviewed, you must nail the unboxing. Social Content: Perhaps your packaging company could feature your product’s experience in their own social media. [We did!](https://www.ashtonne.com/hubfs/Videos/Importance%20of%20Choosing%20Your%20Packaging%20Partner-1.mp4) Surprise Elements: Including an unexpected gift, a coupon, or a sample can give customers an added sense of value. Personalization: If you can get personal, do it. Even include a handwritten, signed note expressing your appreciation. Seek out strategic direction from a [packaging company that](https://www.ashtonne.com/) [cares](https://www.ashtonne.com/) about the details. “Wow,” moments make a difference. It might not be easy, but it’s important to try not just to create happy customers but to generate more retail space and shipping undamaged orders. Next time, aim for “Wow” moments and watch them add up to “Wow” results. Whether you’re crafting a vodka with a modern edge, or a bourbon steeped in tradition, or any packaging that you are trying to develop that "wow" moment, the [right packaging](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) is crucial to making your [brand](https://www.ashtonne.com/blog/brand-merchandising-in-the-bourbon-industry) memorable, regardless of if you are a start-up, small or large business.   At [Ashtonne Packaging,](https://www.ashtonne.com/) since 2007, we have been helping both large and [small businesses](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) develop and launch new products and expand product lines with product packaging and [display strategy, ](https://www.ashtonne.com/custom-branding-through-point-of-purchase-displays)design, and development, focusing our efforts to allow your products to stand out in the competitive ecommerce and retail markets.  For more information and a friendly conversation about what you might need to improve your product packaging and display and develop that "wow" factor, call [Ashtonne Packaging](https://www.ashtonne.com/) at [877-832-7720](tel:877-832-7720) or[ contact us here, ](https://www.ashtonne.com/surveys/cost-effective-retail-and-wholesale-packaging-designs)and let’s set a time to talk. We look forward to it. ## [![    Contact Us](https://no-cache.hubspot.com/cta/default/5108155/2cd96a44-0ce6-4705-b635-7aa158274279.png)](https://cta-redirect.hubspot.com/cta/redirect/5108155/2cd96a44-0ce6-4705-b635-7aa158274279) ** **Tags:** [custom designed packaging](https://www.ashtonne.com/blog/tag/custom-designed-packaging), [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [packaging company](https://www.ashtonne.com/blog/tag/packaging-company), [retail ready packaging](https://www.ashtonne.com/blog/tag/retail-ready-packaging), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [packaging partner](https://www.ashtonne.com/blog/tag/packaging-partner), [ecommerce packaging](https://www.ashtonne.com/blog/tag/ecommerce-packaging), [Brand packaging](https://www.ashtonne.com/blog/tag/brand-packaging), [branding tool](https://www.ashtonne.com/blog/tag/branding-tool), [brand merchandising](https://www.ashtonne.com/blog/tag/brand-merchandising), [bourbon packaging](https://www.ashtonne.com/blog/tag/bourbon-packaging), [merchandising](https://www.ashtonne.com/blog/tag/merchandising), [marketing](https://www.ashtonne.com/blog/tag/marketing), [warehousing](https://www.ashtonne.com/blog/tag/warehousing) [« Back to Blog](https://www.ashtonne.com/blog) #### Contact us using the form below or call us at [877-522-6937](tel:8775226937). ["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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