--- title: Standing Out and Selling Out With a Competitive Packaging Edge description: Standing out and selling out with a competitive packaging edge is what Ashtonne Packaging, your packaging partnber, does best, be it display packaging or brown boxes. image: https://www.ashtonne.com/hubfs/Tulips.jpg --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # Standing Out and Selling Out With a Competitive Packaging Edge - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![Standing Out and Selling Out With a Competitive Packaging Edge](https://www.ashtonne.com/hubfs/Tulips.jpg) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on May 28, 2024 | Updated on June 12, 2024 ## Five tried and true custom packaging techniques you may want to add to your product line.   Many manufacturers make decisions based on what they already know. We get it. It’s your business, and no one knows your industry better than you do. But sometimes, it’s knowing what you don’t know that can make the biggest impact. Take product sales and manufacturing, for instance. You may know how to sell products off of the shelf at the local big box chain. But have you had experience in [e-commerce?](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne) Was it a good experience? Sometimes it’s hard to make the shift without trying a different approach. Or maybe you sell your products off the shelf, one at a time. Would it help to package things up and make them more attractive in bulk, or as a gift? Maybe! Trying things just for the sake of trying can be expensive, in more ways than just money. But when you rely on the experiences of a [manufacturing partner](https://www.ashtonne.com/) who’s been there with other customers already, you can more easily learn what to do, what not to do, and what to try next. Here are five things you should be thinking about, and some of the things we’ve done before when you’re trying to think outside the box: * Gift Packs: ![image-png-1](https://www.ashtonne.com/hs-fs/hubfs/image-png-1.png?width=649&height=297&name=image-png-1.png) People will pay more for a [premium retail gift package](https://www.ashtonne.com/blog/creating-an-advantage-with-premium-retail-packaging-and-placement-strategies-to-boost-revenue) than the value of what’s in a gift package. It’s true! We’ve seen it happen! This image is of a recent gift pack we created for a craft distillery. Giving a perfect gift is valuable. People want more, will buy more, and will often pay more for it. * Bulk Packaging: ![](https://www.ashtonne.com/hs-fs/hubfs/image-png-3.png?width=482&height=361&name=image-png-3.png) People will expect to pay less per item when buying in bulk. But people want to pay less per item. The key is to create attractive packaging that grabs attention and can be created economically. The key is to find a [partner](https://www.ashtonne.com/) who can create custom options just for your audience. When everyone saves money, including you, everyone wins! * Luxury Packaging: ![Root Candle Rigid Box Design](https://www.ashtonne.com/hs-fs/hubfs/Root%20Candle%20Rigid%20Box%20Design.jpg?width=3956&height=1298&name=Root%20Candle%20Rigid%20Box%20Design.jpg)Sometimes, the more you can charge, the more you can sell. If your customer is upscale, then you need to provide an experience that matches her status and image. Think about luxurious materials like satin or velvet, embossed paper, or UV coating. People want what they want, at any cost. Give it to them! * Seasonal Packaging: ![image-png-2](https://www.ashtonne.com/hs-fs/hubfs/image-png-2.png?width=975&height=426&name=image-png-2.png) The seasons change so fast, and holidays come and go. It’s hard to stay on top of it! But a [custom packaging provider specializing in holiday packaging](https://www.ashtonne.com/blog/custom-holiday-packaging-for-your-company), who is working in your best interest, will be thinking ahead for you, and provide proactive strategies to take advantage of the next opportunity. If you’re going to sell an Advent Calendar beer case like this one, for instance, you need to be thinking ahead. That’s our job at [Ashtonne Packaging](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions), and it’s what you should expect from an expert. * E-commerce and unboxing: ![Opening xmas gift](https://www.ashtonne.com/hs-fs/hubfs/eCommerce/Opening%20xmas%20gift.jpg?width=747&height=489&name=Opening%20xmas%20gift.jpg)We’ve learned through experience that the [unboxing experience ](https://www.ashtonne.com/blog/upgrade-your-unboxing-ashtonne-packaging)begins at the doorstep. [Branded tape](https://www.ashtonne.com/blog/looking-for-custom-branded-packing-tape-contact-ashtonne-packaging-today) is the first thing someone sees and it’s an easy touch to implement. And “Thank You” notes well placed within add a nice touch to a happy customer. You might even ask them to subscribe to a mailing list to increase future engagement! These are things we’ve learned. We’ve been doing this for over 15 years, and so we’ve seen a thing or two. You can’t know everything, and you shouldn’t be expected to. At [Ashtonne Packaging,](https://www.ashtonne.com/) our best partnerships are relationships where new ideas are not only created, they are welcomed. These kinds of relationships provide you access to inside information on what’s worked well for others, and what can work best for you. From a new idea to the next expansion, [Ashtonne Packaging](https://www.ashtonne.com/) has been helping both large and small businesses launch new products and expand product lines with product packaging and display strategy, design, and development for over 15 years. Call us at [Ashtonne Packaging](https://www.ashtonne.com/) at 877-522-6937 for expert advice and services, and a true partner towards your success, a [company](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) who cares about your services. We will be a [reliable partner ](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions)who cares about your business and will help you stand out and sell out with a competitive packaging edge!      ** **Tags:** [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [packaging company](https://www.ashtonne.com/blog/tag/packaging-company), [full service supplier](https://www.ashtonne.com/blog/tag/full-service-supplier), [product packaging](https://www.ashtonne.com/blog/tag/product-packaging), [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [shelf ready packaging](https://www.ashtonne.com/blog/tag/shelf-ready-packaging), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [premium packaging](https://www.ashtonne.com/blog/tag/premium-packaging), [packaging](https://www.ashtonne.com/blog/tag/packaging), [e-commerce](https://www.ashtonne.com/blog/tag/e-commerce), [packaging partner](https://www.ashtonne.com/blog/tag/packaging-partner), [ecommerce packaging](https://www.ashtonne.com/blog/tag/ecommerce-packaging), [packaging challenges](https://www.ashtonne.com/blog/tag/packaging-challenges), [shelf space](https://www.ashtonne.com/blog/tag/shelf-space), [product launch](https://www.ashtonne.com/blog/tag/product-launch), [partnerships](https://www.ashtonne.com/blog/tag/partnerships), [small business packaging](https://www.ashtonne.com/blog/tag/small-business-packaging), [premium retail packaging](https://www.ashtonne.com/blog/tag/premium-retail-packaging), [competitive packaging edge](https://www.ashtonne.com/blog/tag/competitive-packaging-edge) [« Back to Blog](https://www.ashtonne.com/blog) [![Ashtonne Author Bio Box-01](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne%20Author%20Bio%20Box-01.png?width=500&height=239&name=Ashtonne%20Author%20Bio%20Box-01.png "Ashtonne Author Bio Box-01")](https://www.ashtonne.com/about-bill-madl) #### Contact us using the form below or call us at [877-522-6937](tel:8775226937). ["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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