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5 Tips to Help Your Customers Have a Knockout Unboxing Experience

5 Tips to Help Your Customers Have a Knockout Unboxing Experience
Bill Madl Posted on January 25, 2018 | Updated on August 24, 2023

If you sold your product in a brick-and-mortar store, you’d want your customers to associate your brand with an easy, pleasant, and even fun shopping experience to ensure they have a dramatic moment of reveal and a memorable unboxing experience, but can online shopping be all of that–and more? Will online shopping replace those stores or just complement them? The stats from Amazon are amazing how this growth is changing people's buying habits.

As an entrepreneur in e-commerce, whether a small business or even a growing business, you have the opportunity to not only wow your customer with your product, but to dazzle them with a “moment of reveal” in the comfort and familiarity of their own home. Give them a custom-designed package that screams "open me" and has them running to their friends and family to share that moment! The impact can be powerful. In fact, surveys indicate that over 50% of all online shoppers become repeat customers when they are satisfied with the product and packaging they received. Understand too that it can be easy to get lost in navigating the eCommerce highway.

Unboxing experience and dramatic moment of reveal, with eCommerce solutions and custom designed packaging from a packaging partner, a packaging company near me

The following 5 tips will help you make a splash with your product and keep the ripples flowing.

TIP #1. Make your unique and custom branding stand out from the moment your packaging arrives at your customer's doorstep.


Your brand name and/or logo should be clear on both the inside and the outside of your packaging, and not be limited to just the box. Consider adding your branding to packaging materials such as tapes and tissues as well.

TIP #2. Brighten their day with color, including the shredded paper inside the packaging, and share it with their friends and family.


In a world of plain cardboard and bubble wrap, bright colors make the unboxing experience a little more special, maybe even eliciting some social media photo shares!

TIP #3. Prioritize function


Make sure the packaging is easy for your customer to work with, avoiding complicated unwrapping procedures that require anything more than kitchen scissors. Also, if your packaging is damaged or doesn't look appealing, your customer may think the same about your products.

TIP #4. Say thanks


Insert a thank you note in the package for your customer, signed by hand if possible. It's just another special touch letting your customer know that they are important to you.

TIPS TO HELP YOUR CUSTOMERS HAVE A KNOCKOUT UNBOXING EXPERIENCE with eCommerce custom designed packaging and eCommerce packaging solutions

TIP #5. Find a packaging company that takes the time to meet your needs.


They should listen, understand your concept, and be flexible enough to provide any and all materials that allow your product to stand out among your competitors. Realizing that there are fewer "touch points" in getting your product direct to a consumer through e-commerce makes it critical that your packaging quality be functional, eye-appealing, and unique. having experience and expertise in developing eCommerce packaging solutions is the company you want, and it may even be the packaging company nearest you!

If you are adding an e-commerce product to your company, do it the right way the first time and with the right company; a company that offers eCommerce packaging solutions and services! Have your customers get packaging that screams "open me" and experience that dramatic moment of reveal!  Ensure eCommerce packaging meets all avenues of your supply chain. 

Download the 5 Key Tips that will help you make a splash with your branded product and keep the ripples flowing through the ecommerce distribution channels.

Click Here to Open the Blog "Tips to Navigate the E-Commerce Highway"

Contact us to talk about how we can make your customers’ eCommerce unboxing experience truly unforgettable. For a more personal experience, please schedule a meeting with our experts to see how we can ensure your customers have that knockout unboxing experience and that you secure repeat business!

 

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"Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps Bendon secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!"
Rachel Rabalais
Bendon
Ashland, Ohio
"We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.”