SMILO PROMOTES A PATENTED LINE OF BABY PRODUCTS THROUGH Ecommerce!
With the goal of promoting infant health, the Smilo team launched a patented product line consisting of baby bottles, brushes, and pacifiers.
In preparation for their product launch, Smilo was in search of an innovative and flexible company to design packaging that created a visual and tactile experience for the consumer. They needed a design concept that would draw consumers in with a simple, yet attractive, look and feel, while also keeping their product contents secure until opened.
Smilo chose Ashtonne to design a packaging program that included a variety of materials such as thermoform plastics, folding cartons, and corrugated boxes. The shipping box needed to provide protection in transit, as well as deliver an “unboxing experience” to the consumer. With each opening of a product carton, Smilo was looking to reward the consumer with a dazzling “moment of reveal”.
