With the enormous success of E-commerce business, and with all indications that there is no slowing down this "direct to consumer" growth online market, it is becoming increasingly clear that to be successful in selling your products, you need to be resourceful and utilize packaging tips that will help ensure your online success, especially considering this might be your initial product packaging design.
You may want your products to be unique and not be offered among various other similar product alternatives, such as looking through the Amazon site, would offer. To do so will require attention to detail with innovative and custom-designed retail and wholesale packaging, and e-commerce custom-designed packaging, as you may only get one chance here.
Packaging TIPS FOR RETAIL, WHOLESALE, AND ECOMMERCE START-UPS
Starting up any business, whether you are planning a small business or a large business, there are critical factors to keep in mind. Here are some key product packaging tips for start-ups that will help ensure success in your business:
- Identify a reputable packaging company- It all really starts here, so Google companies if need be, and identify a reputable packaging company, one that has a history of success and takes the time to understand your business goals and the value of partnering. At Ashtonne Packaging, we give consultive advice with white glove design service, all in a noisy environment.
- Consider your customer base- Whom do you want to sell to and why and where are they located (age and demographics).
- Consider cost-effective packaging solutions- be creative- Identify multiple packaging options, starting small, but staying relevant to your end-user.
- Ensure a consumer experience- stand out in a crowd with your brand- Custom branding is a requirement, utilizing graphics, print techniques, and line type that reflect the quality and scream at consumers to "open me". Consumers will share the delight or disdain of their products with family and friends, so it's important to get it right, and right the first time! Over 50% of online sales are repeat sales!
- Apply sustainability and eco-friendly needs- Amazon sales are growing at over a $275 billion pace and demanding eco-friendly and sustainable packaging. According to a survey from Flexible Packaging, 86% of consumers want their products to arrive in recycled and eco-friendly packaging.
- Identify product protection and safety needs- How long will your products stay in storage, under what conditions, and how far will they travel when released from inventory.
- Supply Chain logistics and transport requirements, including inventory management- Inventory is critical, ensuring not too much and not too little, and the right amounts of the right products at the right time. Understanding that supply chain with a reputable company will go a long way towards easing concerns down the road.
Get with a reputable packaging partner, perhaps a packaging company near me, that has a history of developing unique custom-designed and eco-friendly packaging ideas and solutions and has a solid history of helping their customers, especially with providing product start-up tips in the retail, wholesale and ecommerce markets - visit Ashtonne Packaging or call them at 877-522-6937!
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Better yet, if you are ready to change your course of action and ensure your eCommerce product packaging launches are successful, schedule a brief meeting to speak with one of our owners and learn more!