It's a new year and it's a perfect time to rethink your packaging strategy. Your product packaging is on the front line of every sale, and the packaging you choose can influence every aspect of your business, especially repeat orders and brand awareness. With the growth of eCommerce due to Covid 19 stay at home orders, it's more important than ever to ensure your packaging is getting the job done for you. These three packaging design trends, whether involved with ecommerce packaging design trends or retail packaging design trends, could be the key to your success this year, so identify where your company stands with them and ensure you are the packaging leader in your market:
1) Packaging graphics to improve your brand identity and tell the story of the brand
Printing graphic designs and illustrations on packaging that fit your branding is an opportunity to tell your brand story in a very cost effective way. Graphic packaging helps to share your relevant brand messaging and can also help to improve repeat sales by helping consumers to connect with your brand. Many companies in 2021 will look to their packaging to help share their brand story and drive their customers to their web stores.
2) Sustainable and eco-friendly packaging.
Packaging sustainability and recyclability has become more important due to the massive transition to ecommerce shipments. Ecommerce channels use more packaging and can create a lot of waste. This will drive many companies to choose sustainable packaging using recyclable materials. This is becoming a major concern for consumers, and it will play a significant role in choosing the proper packaging materials. Companies looking for sustainable packaging will find more options than previously. Look for natural materials to replace plastics and help brands strengthen their environmentally-friendly credentials. Corrugated packaging will continue a growth trend as the materials can be easily recycled by consumers.
From the time a consumer's packaging arrives on their doorstep, until the time it's completely unboxed, it's all about the unboxing experience! Customers want to enjoy this experience and share it with their friends and family. They want to feel like they received something special and that they were given a "royal" treatment. This type of ecommerce packaging design trend will continue to grow in 2021! Additionally, consumers will also be critical of packaging that is wasteful and over packed. So make sure to get it right so your customers will give your products raving reviews.
Ashtonne Packaging focuses our packaging solutions on helping our customers grow their sales and increase their profits. As a packaging partner, it is important that we stay on top of packaging design trends, especially ecommerce packaging trends, and guide our customers with these creative packaging solutions before their competitors do! These product packaging trends trends will affect many aspects of the packaging and product distribution channels. Ashtonne is here to help you with POP displays, custom designed boxes, innovative packaging, creative packaging solutions, custom corrugated boxes, and also stock packaging supplies. We take the time to understand your needs and provide innovative packaging ideas and the proper solutions that work to meet your goals and keep you in the forefront of ecommerce packaging trends, packaging design trends and all product packaging trends.
If you have packaging issues and could use some help, even as a second set of eyes, call us at 877-522-6937 or click the link below to schedule a brief meeting with us. Ensure your product packaging trends are helping you grow and develop your sales!