You’ve invested years into developing a product to satisfy your target customer’s most discerning tastes. Now your customers just need to find it in the store. Simple enough, right?
Many new consumer product companies, especially new and upcoming small businesses, underestimate the importance of the display case when considering how to move their product. In fact, consumers themselves don’t often recognize the crucial role store displays play in their purchasing decisions.
Shari Waters, the author of “Creative Retail Displays that Sell” at thebalance.com, cites the following elements as key to an effective store display:
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After devoting so much time to designing your product and choosing the best packaging for its presentation, make sure you give it the attention it deserves by enlisting the help of a reputable packaging display designer and support packaging company, that knows how to catch–and keep–your customer’s eye. Point of purchase displays and retail packaging displays will help support and advertise your unique products!
Excellent graphic display design is not enough if the structure can’t withstand transit and set-up in the store. A broken or damaged display not only looks unprofessional to the consumer but puts your products at risk by compromising the structure’s integrity.
Insist on only the best for your product: quality display packaging constructed of strong materials that will stand the tests of shipment, assembly, and shopping carts in the aisle. This display is your salesperson!
You’ve created a groundbreaking product. Now how are you going to show it off? Click here or call 877-522-6937 to help ensure you have the right packaging in place that allows you to! Better yet, if you need help making a decision, get a personalized meeting today with a reputable packaging company!