Every day we are bombarded with choices, especially when we walk into a retail store and see all the different products that are offered to us! How we choose what products to buy becomes the key question as we look to all the options available.
The main idea behind product offerings is to get us to purchase on demand. When we enter a retail store, we are there to make a purchase, and some 70% of retail purchases aren't decided until the customer is actually in the store! That makes it quite clear the impact and importance of effective marketing and why it's critical to utilize in-store advertising, such as a custom designed product display stand or a custom retail display.
What exactly is a product display stand and how can it be utilized? A custom-designed product display, often called a point of purchase display, is marketing or advertising material placed next to the product or merchandise it is promoting. Many custom displays are set up at the check-out counter, while others are scattered through the aisles of the store.
The idea behind custom displays is to generate interest and an impulse purchase. Many large custom displays in high-traffic areas of the retail store have been known to increase sales over 60 fold from similar items sold off the regular shelf! Clearly one can observe what a tool like this can do in generating new and repeat sales!
If you sell your products at retail and you want to improve your sales, you should consider custom-designed product display stands. Realizing that each branded product needs a unique and specific look and fit of its own, here are six key elements to consider when you want to create a custom-designed product display stand:
Understanding exactly what you want to do is essential to successfully creating a custom-designed retail display. Whether you are aiming at increasing sales, promoting new or upcoming events, or generating on-demand promotional sales, you will want a custom retail display to best showcase and represent your product.
Custom retail displays, or cardboard display stands, should reinforce your brand, including colors and shapes for proper presentation of your product. There are a large variety of custom display packaging types. Some of these custom displays include:
Combining your marketing budget with advertising and other budgets could be essential to make both your wants and needs become a reality. There could also be costs associated with what a retailer may charge to allow you to occupy that floor or counter space with the point of sale packaging.
Determine which retailers your display will be designed for, especially since there could be large and small retail stores, or even locations within a mall that are important to the design process.
Consider the space inside each store and what will be allowed to promote your branded products. Will your custom display be at the end of an aisle, actually in the aisle, at the check-out counter, or at the store entrance? Every location will dictate the size and scope of your point of purchase display design.
Your custom designed product display stand should evoke emotion, helping the customer to associate with your unique branded product. An emotional connection encourages customers to interact with your product and allow that product to be touched, picked up, tested, or even sampled.
This interaction makes it more likely the customer will make a purchase. You want a creative and unique custom designed product display stand that every customer who passes by will notice, and ultimately buy your product. Additionally, you want a custom display that promotes your products, so that when customers leave the retail store, they will be thinking about your products and wanting to share their experience with their family and friends!
Custom designed displays are essential to helping grow your business in retail stores. Helping customers relate to your branded products and also promote repeat sales is a great reason to create a custom display! Custom product display stands are powerful selling tools. Choosing the right style and design of the custom display's design can play a large part in the success or failure of your products sales at retail.
At Ashtonne Packaging, we understand the importance of getting it right the first time and taking the time to understand your goals before we move on to the design stage. As your business partner, our success will be predicated upon your success and we want to ensure that happens. Our experience and expertise can help your company! You will work with one of our designers to create a display that meets the needs of your unique product and space.
If you need help in any way, please feel free to call us at 877-552-6937 or schedule a brief meeting with one of our packaging experts today!