--- title: Point Of Purchase Display Manufacturers for Publishing Companies description: If you’re looking for point-of-purchase displays for publishing, Ashtonne Packaging has the custom solutions for you. Contact us today to learn more about our unique capabilities for POP displays. image: https://www.ashtonne.com/hubfs/Bendon%20Calenday%20Display%20New.png --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # Point Of Purchase Display Manufacturers for Publishing Companies - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![Point Of Purchase Display Manufacturers for Publishing Companies](https://www.ashtonne.com/hubfs/Bendon%20Calenday%20Display%20New.png) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on March 18, 2020 | Updated on June 5, 2023 Publishers are facing many struggles today with the move from digital content (growth of eBooks) and direct-to-consumer sales channel growth. More than ever, companies need to ensure their retail point-of-purchase display promotions achieve their goals of budget, timing, and structural durability. Seasonal promotions require even more planning and collaboration with a display partner to ensure the displays are designed properly and delivered on time. Publishers tend to do best when they sell their products in many markets and keep their fixed overhead low. There doesn't seem to be much brand loyalty to one company, but this can be good as it allows publishing companies more opportunities in markets they haven't had a foothold yet. Amazon continues to increase pressure on publishing companies as they seek better deals for their customers Amazon is also seeking their own publishing service as an avenue to increase sales and profits. To offset this market competitor, publishing companies will have to identify new, high-quality authors and book titles. This is the challenge point of purchase display manufacturers like Ashtonne can help them with! Keeping in mind the need to advertise their books, the main concept is to get consumers to purchase on demand. When we enter a bookstore or a retail store, we are there to make a purchase, or at the least consider a new book. And since over 30% of purchases aren't decided until the customer is actually in the store, that makes it quite clear the impact and importance effective marketing can do and why it's critical to utilize in-store advertising, such as a Custom Point of Purchase Display for Publishing. ## Key Questions to Ask When Creating Point-of-Purchase Displays for the Publishing Industry Understanding why publishers need a specific custom-designed point-of-purchase display begins with understanding the publisher's needs and goals. For example: 1) What is the business plan and specific goal of a publisher? That has to be clear and understood by all before moving forward. 2) Who is your target market and where are they located and what's the best way to reach them? 3) What are the budgeted and ongoing expenses?  Once these three basic elements are detailed, now the design process can take place. So, if you are in the publishing business and considering how to improve sales, you should consider a Custom Point of Purchase Display. Realizing that each branded product needs a unique and specific look of its own and may need to fit specific retail needs, here are six key elements to put together your custom-designed and branded retail Point of Purchase Display: 1. What are the goals of your products and what do you want to accomplish? Understanding exactly what you want to hear is essential to retail Point of Purchase Display development. Do you want to increase sales, or do you have specific news to share with your customers, or are you wanting to promote an upcoming event, or generate on-demand sales with your displays? You may want a display ONLY during the holiday season to promote a special seasonal product.  2.  Understand what specific products you are promoting and build your display accordingly. Different displays will be used based on the products advertised. Calendars, magazines, and books are three very different products, each requiring its unique and custom-designed point-of-purchase display.               ![custom designed packaging and point of purchase displays form packaging partner, a packaging company near me](https://www.ashtonne.com/hs-fs/hubfs/POP%20Displays/100_0800.jpg?width=273&name=100_0800.jpg)                                    ![custom designed packaging and point of purchase displays form packaging partner, a packaging company near me](https://www.ashtonne.com/hs-fs/hubfs/POP%20Displays/6-Pkt-Mixed-Counter.jpg?width=234&name=6-Pkt-Mixed-Counter.jpg)      ![custom designed packaging and point of purchase displays form packaging partner, a packaging company near me](https://www.ashtonne.com/hs-fs/hubfs/POP%20Displays/4-Shelf_Revised.jpg?width=195&name=4-Shelf_Revised.jpg)       ![custom designed packaging and point of purchase displays form packaging partner, a packaging company near me](https://www.ashtonne.com/hs-fs/hubfs/POP%20Displays/6-Pocket%20Waterfall.jpg?width=252&name=6-Pocket%20Waterfall.jpg)        ![custom designed packaging and point of purchase displays form packaging partner, a packaging company near me](https://www.ashtonne.com/hs-fs/hubfs/POP%20Displays/11x16%20with%20Crayons%20SideKick.jpg?width=192&name=11x16%20with%20Crayons%20SideKick.jpg)             4.  Determine which publishing companies and bookstores, including Ecommerce, you are targeting and where they are located. 5.  Consider the space inside each store and where you will be allowed to promote. 6.  Your display should evoke emotion, allowing the customer to associate with your unique branded product. An emotional connection encourages customers to interact with your product and allows that product to be touched, picked up, tested, or even sampled. This interaction makes it more likely the customer will make a purchase. You want a creative and unique display that every customer who passes by will notice. You will want a display that promotes your products so that when customers leave the retail store, they will be thinking about your products and want to share their experience with their family and friends! Custom Point of Purchase Displays for publishers are essential to help grow your business in a retail store. Helping customers relate to your branded products and invoking repeat sales with this association is a great reason for a display! Realize that displays are powerful selling tools and that a poorly designed display can make or break your business. No consumer product or publishing company can afford mistakes or failures in that area! ## Contact Ashtonne Packaging for Point-of-Purchase Displays for the Publishing Industry At Ashtonne Packaging, we understand the importance of [getting it right the first time](https://www.ashtonne.com/blog/importance-of-ecommerce-packaging) and taking the time to understand your business goals before we move on to the design stage. We have been designing displays for the publishing markets since our start in 2007! Our designers and project managers have executed hundreds of specific promotional displays for the top ten publishers in North America. We ask very detailed questions of our clients, as sometimes they don't even know what they don't know. We routinely visit stores to stay up to speed with trends and the competitive landscape you will operate under. We have design logistics and success in understanding the supply chain for your products. As your business partner, our success will be predicated upon your success and we want to ensure that happens. If you are searching for one of the best point-of-purchase display companies, choose Ashtonne Packaging. Our experience and expertise can help your business! If you need help in any way, please feel free to **call us at 877-522-6937** or [schedule a brief meeting ](https://meetings.hubspot.com/rwise)with one of our packaging experts NOW! 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["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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