Ecommerce packing tips that will please customers (utilizing creative packaging, custom-designed packaging, and custom boxes)
inShare ARTICLE DECEMBER 29, 2016 • By ARMANDO ROGGIO re-posted January 05, 2017 by Bill Madl
An online retail transaction is complete only when the product shipment arrives safely at the customer’s door. No amount of website design, creative marketing, and friendly personnel will matter to your customer if that customer’s order shows up mangled and broken.
How Internet merchants pack orders will impact their customers’ buying experience. Taking the time and investing the money to properly pack an order before handing it over to a carrier like FedEx, UPS, or the United States Postal Service can save your business money (in the form of returns and refunds) and encourage loyal customers.
As a general rule, your product package — the bag, pouch or box you’re sending to your customer — should be able to survive a four-foot drop. Imagine holding your box about four feet above a hard concrete floor and letting it go. Boom!
If you’ve ever seen the maze of conveyor belts and the army of human package handlers at just about any carrier’s sorting facility, you can understand how the occasional box will take a tumble.
The unique and specific products that you sell and the ship will determine how carefully you’ll need to pack to pass this four-foot drop test.
For example, if your online store sells t-shirts, you can quite safely pack orders in durable plastic bags without any filler or padding. But if you sell glass figurines, you’ll need significantly more cushioning. Please click here to read the rest of the article and help understand more about ecommerce product launch.
At Ashtonne Packaging, we agree that taking the time to understand your entire supply chain, properly custom design your product packaging, identifying the right materials, and working with a knowledgeable company that is your packaging partner, will:
1) preserve the integrity of your products
2) help delivery performance
3) protect your business reputation, especially if you are a start-up or small business
4) eliminate wasted time and energies
5) save cost and
6) generate repeat sales!
If your company values the same and would like to collaborate with a local packaging company near me that can help solve your packaging challenges, in every aspect of your supply chain, please contact us today or call us at 877-522-6937 and see how Ashtonne Packaging can help!
Founded in 2007, Ashtonne Packaging we have over 14 years of experience helping customers find unique product solutions for their packaging needs while allowing our customers to have a memorable unboxing experience with their eCommerce Product Launch.
Learn more or schedule a meeting with our packaging experts!
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