Blog | Ashtonne Packaging

Innovative Packaging- Four Things Entrepreneurs Overlook

Written by Bill Madl | Nov 16, 2017 7:28:00 AM

Many entrepreneurs come up with brilliant ideas that never progress beyond the lightbulb stage. Even the best products suffer when their launch neglects packaging companies near me, the entire supply chain, custom designed packaging, product display, and fulfillment.

Are you ready to introduce your unique product to the world? Make sure you consider these four crucial steps that entrepreneurs often overlook. 

1. Know Your Distribution Chain 

If your supplier doesn’t understand all the details of your distribution chain, they may struggle with getting the product to the right place at the right time–maybe even in the right condition. Ensure that your supplier is prepared by ironing out all the details first, then communicating those steps thoroughly. Consider packaging companies near me and identify a packaging partner.

2. Have a Backup Plan

Even when every step in the distribution chain is covered thoroughly, links occasionally weaken or break. Always have a backup plan so that if something goes wrong, your product won’t be completely stalled on its way to customers’ hands.

3. Test Your Packaging

Before committing too many units to shipment, test out the packaging to make sure it works as designed. Lab tests, as well as trial shipments, will reveal any packaging problems that need to be remedied before the big launch. Get samples and prototypes before you decide to go forward. Work with your packaging partner to develop the right custom designed packaging that will help your product stand out in the crowd, be it eCommerce, retail packaging, shelf ready packaging or even just a custom box!

4. Choose an Innovative Supplier

Some suppliers limit their packaging product design based on the materials they have on hand. Why should your product be limited as a result? Work with a packaging partner that puts your product first by offering unique ideas for an unforgettable launch. And of course, your supplier should have a system in place to follow up and ensure a successful debut!

Whether you are a new start up or a small business, you have just one chance for a new product launch, eCommerce product launch, or retail packaging, you’ve worked so hard to develop, to be successful. Don’t waste the opportunity! By keeping important details in mind at the outset, you’ll set your product up for a stunning debut. Click here or call 877-522-6937 to get in touch with Ashtonne! If you are ready to grow your sales and increase your profits, and eliminate wasted time trying to find the right supplier, schedule a meeting TODAY  with an experienced packaging partner that will take the time to understand your needs and develop a custom packaging design for your branded product!