Author: Carolyn Heneghan, Published 12-6-2016
Consumers do judge products by their containers, so it's important to add value and interest, especially with high-end packaging!
Strolling down the aisle of a grocery store, consumers may not realize the amount of time and effort that has gone into planning the packaging design for the food and beverage products lining the shelves.
“According to our research, shoppers spend on average 27 seconds making a decision in this aisle, which makes shelf appeal incredibly important in capturing relatively disengaged consumers,” Carla Fantoni, vice president of communications for Tetra Pak U.S. and Canada, told Food Dive. “Brands need to take the time to focus on package quality and design to create packaging that offers a bold, consumer-facing billboard on the shelf.”
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At Ashtonne Packaging, your packaging partner, we agree with Carla and the importance of custom packaging design to fit your specific need, whether it's brown box, packaging supplies, point of purchase displays, or custom graphics for e-commerce shipping or retail ready packaging. You can depend on us to help you market and brand your product, especially identifying your unique brand, too. We know competition for shelf space and your customers' attention is fierce.
Whether you are an existing business looking to grow, or a small business just starting up, turn to Ashtonne Packaging to help you maximize every sales opportunity with premium packaging and the highest quality, full-color custom designed corrugated packaging available. Our TEAM will combine unique, innovative structures with brilliant color, eye-catching graphics, and high gloss coatings to produce a package that not only protects your product, but also grabs your customers' attention and helps identify your brand. A package noticed is a package sold and leads to repeat sales, especially if your are using or considering ecommerce as a method to grow your business! Keep in mind we also do custom boxes, packaging supplies and POP displays, all designed to ensure your product is packaged properly for your markets, whether in retail or wholesale, and we will ensure it's environmentally friendly, sustainable and recyclable!
Please call us at 877-522-6937 or schedule a meeting to find out more about how we can help you!