Standing Out and Selling Out With a Competitive Packaging Edge

Five tried and true custom packaging techniques you may want to add to your product line.

Many manufacturers make decisions based on what they already know. We get it. It’s your business, and no one knows your industry better than you do. But sometimes, it’s knowing what you don’t know that can make the biggest impact.

Take product sales and manufacturing, for instance. You may know how to sell products off of the shelf at the local big box chain. But have you had experience in e-commerce? Was it a good experience? Sometimes it’s hard to make the shift without trying a different approach.

Or maybe you sell your products off the shelf, one at a time. Would it help to package things up and make them more attractive in bulk, or as a gift? Maybe!

Trying things just for the sake of trying can be expensive, in more ways than just money. But when you rely on the experiences of a manufacturing partner who’s been there with other customers already, you can more easily learn what to do, what not to do, and what to try next.

Here are five things you should be thinking about, and some of the things we’ve done before when you’re trying to think outside the box:

* Gift Packs:

People will pay more for a premium retail gift package than the value of what’s in a gift package. It’s true! We’ve seen it happen! This image is of a recent gift pack we created for a craft distillery. Giving a perfect gift is valuable. People want more, will buy more, and will often pay more for it.

* Bulk Packaging:

People will expect to pay less per item when buying in bulk. But people want to pay less per item. The key is to create attractive packaging that grabs attention and can be created economically. The key is to find a partner who can create custom options just for your audience. When everyone saves money, including you, everyone wins!

* Luxury Packaging:

Sometimes, the more you can charge, the more you can sell. If your customer is upscale, then you need to provide an experience that matches her status and image. Think about luxurious materials like satin or velvet, embossed paper, or UV coating. People want what they want, at any cost. Give it to them!

* Seasonal Packaging:

The seasons change so fast, and holidays come and go. It’s hard to stay on top of it! But a custom packaging provider specializing in holiday packaging, who is working in your best interest, will be thinking ahead for you, and provide proactive strategies to take advantage of the next opportunity. If you’re going to sell an Advent Calendar beer case like this one, for instance, you need to be thinking ahead. That’s our job at Ashtonne Packaging, and it’s what you should expect from an expert.

* E-commerce and unboxing:

We’ve learned through experience that the unboxing experience begins at the doorstep. Branded tape is the first thing someone sees and it’s an easy touch to implement. And “Thank You” notes well placed within add a nice touch to a happy customer. You might even ask them to subscribe to a mailing list to increase future engagement!

These are things we’ve learned. We’ve been doing this for over 15 years, and so we’ve seen a thing or two. You can’t know everything, and you shouldn’t be expected to. At Ashtonne Packaging, our best partnerships are relationships where new ideas are not only created, they are welcomed. These kinds of relationships provide you access to inside information on what’s worked well for others, and what can work best for you.

From a new idea to the next expansion, Ashtonne Packaging has been helping both large and small businesses launch new products and expand product lines with product packaging and display strategy, design, and development for over 15 years. Call us at Ashtonne Packaging at 877-522-6937 for expert advice and services, and a true partner towards your success, a company who cares about your services. We will be a reliable partner who cares about your business and will help you stand out and sell out with a competitive packaging edge!