--- title: Creating an Advantage with premium retail packaging and placement strategies to boost revenue description: Putting important things first, next and last in product development and planning is a process,with the right packaging partner, a company near me, like Ashtonne Packaging! image: https://www.ashtonne.com/hubfs/image-png.png --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # Creating an Advantage with premium retail packaging and placement strategies to boost revenue - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![Creating an Advantage with premium retail packaging and placement strategies to boost revenue](https://www.ashtonne.com/hubfs/image-png.png) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on May 02, 2024 | Updated on September 7, 2025 ## Four things to focus on to improve your position in the store Competition for shelf space is fierce, perhaps greater than ever. New technology and lightning-fast business development are allowing more small businesses a faster track to produce more products. That means more competition for the same shelf space. How can you stand out? [And how can you get the retailer excited enough to make a change? ](https://www.ashtonne.com/blog/unlocking-store-success-strategies-for-securing-shelf-space-and-sales-growth-with-ashtonne-packaging) In our fifteen years in business [helping small business owners](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) with small business packaging projects, we’ve learned some strategies that can help you generate more and better shelf space to enhance in-store product sales. ### 1. Strategic Product Placement: Market research can help you understand where target customers will likely notice your products. When you know this, you can vie for more space and more targeted space. Two potential decisions you can make include: 1. Eye-Level Placement: Be thinking about your target audience's age. Aim for eye-level placement. Sometimes it’s better to be down low, especially if your target audience is young or old. 2. Complementary Pairing: Determine where your competition is gaining shelf momentum, and steer towards them. People like to have choices, and being on the same level with a similar product puts you in the game.![eye level placement; product packaging](https://www.ashtonne.com/hs-fs/hubfs/image-png-2.png?width=686&height=300&name=image-png-2.png)   ### 2. Effective Merchandising Techniques:Bredog Here we discuss packaging, visual appeal, and signage or display. A store wants to sell your product, so they are looking for products that will sell. The packaging has to look good and give good reasons to buy.![mechandising techniques; packaging visual appeal](https://www.ashtonne.com/hs-fs/hubfs/image-png-1.png?width=649&height=297&name=image-png-1.png) 1. “Same but different”. Work on a tagline that tells the differentiation story in a few words. The retailer will be moved, just like the customer will. 2. Visual Appeal: [Vibrant colors, attractive designs, and unique shapes](https://www.ashtonne.com/blog/5-ways-businesses-utilize-packaging-as-a-branding-tool) can help your products catch the shopper's eye even against larger more well-known brands. 3. Display: Shelf space is nice, but a well-designed display can make an impact. You’ll stand out, and you’ll [attract attention.](https://www.ashtonne.com/blog/5-ways-businesses-utilize-packaging-as-a-branding-tool) Be sure your display is well constructed, sturdy, and easily stocked so the retailer will feel good about putting your display in the aisles. 4. Establish open lines of communication with your retailer and be ready to shift on a dime. A smaller, more flexible packaging supplier, like [Ashtonne Packaging](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) can work with you when you need them.   Here is an article about flexibility and getting to market faster: ["Launch to market with MVP](https://www.ashtonne.com/blog/product-launch-to-market-with-mvp)". ### 3. Consider pricing and incentives: Let your retailer/store buyer know you’re serious about moving the product. You’ll create an environment of urgency which will attract more customers, and make the store look good too! **Important note:** Don’t just discount the product. If your product is superior, or you want the brand to be, then people should expect to pay more. The store may desire a higher-end option to their current product lines. It’s a win/win way to differentiate your product and increase profit margins. 1. Build in a QR code or a coupon offer on your display to attract attention and increase sales provide retailers with incentives such as discounts, promotions, or exclusive deals to encourage them to allocate more shelf space to your products. 2. Be ready to explain to the retailer why your price is the way it is. They’ll appreciate your market research and can make room if it helps them diversify their options. ### 4. Data-Driven Decision Making: Consider package and marketing testing flights. Let your buyers know what you’re up to, and share those results. Let them know you are in this for everyone’s benefit, and they’ll be more likely to want to play a role in your success. These strategies rely on one major concept: Open and Real Communication. [Launching a new project, ](https://www.ashtonne.com/blog/product-launch-to-market-with-mvp)or increasing shelf space requires a commitment on the buyer’s side. They’ll be more willing to take a chance if you’re communicating your willingness to be flexible, proactive, reactive, and strategic, with the end goal being more sales for the store. We’d love to help you get creative and strategic. It’s always good to have someone to bounce ideas off of, and an expert to rely on for experienced advice. All of us at [Ashtonne Packaging ](https://www.ashtonne.com/)agree that is why we are here.   From a new idea to the next expansion, [Ashtonne Packaging](https://www.ashtonne.com/) has been helping both large and small businesses launch new products and expand product lines with product packaging and display strategy, design, and development for over 15 years. Call us at [Ashtonne Packaging](https://www.ashtonne.com/) at 877-522-6937 for expert advice and services, and a true partner towards your success, a [company](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) who cares about your services. We will be a [reliable partner ](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions)who cares about your business.      ** **Tags:** [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [packaging company](https://www.ashtonne.com/blog/tag/packaging-company), [full service supplier](https://www.ashtonne.com/blog/tag/full-service-supplier), [product packaging](https://www.ashtonne.com/blog/tag/product-packaging), [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [shelf ready packaging](https://www.ashtonne.com/blog/tag/shelf-ready-packaging), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [premium packaging](https://www.ashtonne.com/blog/tag/premium-packaging), [packaging](https://www.ashtonne.com/blog/tag/packaging), [e-commerce](https://www.ashtonne.com/blog/tag/e-commerce), [packaging partner](https://www.ashtonne.com/blog/tag/packaging-partner), [ecommerce packaging](https://www.ashtonne.com/blog/tag/ecommerce-packaging), [innovative packaging](https://www.ashtonne.com/blog/tag/innovative-packaging), [packaging redesign](https://www.ashtonne.com/blog/tag/packaging-redesign), [packaging challenges](https://www.ashtonne.com/blog/tag/packaging-challenges), [shelf space](https://www.ashtonne.com/blog/tag/shelf-space), [product launch](https://www.ashtonne.com/blog/tag/product-launch), [partnerships](https://www.ashtonne.com/blog/tag/partnerships), [small business packaging](https://www.ashtonne.com/blog/tag/small-business-packaging), [premium retail packaging](https://www.ashtonne.com/blog/tag/premium-retail-packaging) [« Back to Blog](https://www.ashtonne.com/blog) [![Ashtonne Author Bio Box-01](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne%20Author%20Bio%20Box-01.png?width=500&height=239&name=Ashtonne%20Author%20Bio%20Box-01.png "Ashtonne Author Bio Box-01")](https://www.ashtonne.com/about-bill-madl) #### Contact us using the form below or call us at [877-522-6937](tel:8775226937). ["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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