Getting Outside The Box to Improve your Brand, Increase Customer Retention and Generate Repeat Sales
If you’re a product manufacturer then you know what the goal is.
Sell the product…then sell some more!
Typically, you focus on customer awareness, lead generation, and customer satisfaction. But what if your product is sold online, in stores such as Amazon or Zappos, to a national audience? It’s expensive to generate demand and almost impossible to show great customer service. You rely on the e-commerce store to do that.
One way to generate return sales and referral buzz is with an amazing unboxing experience. Unboxing is exactly what it sounds like…when the customer gets the box, she tears in and gets the product. So it’s up to you what the “unboxing experience” says about you, and does for your customer.
A great unboxing experience doesn’t just happen. It requires design, knowledge of the target customer preferences, and a great packaging partner to develop and implement the plan. But when it works well, it’s magical! Click here for some unboxing success stories.
Here’s how improving your unboxing experience can help improve customer retention and repeat sales with online e-commerce purchases.
1. Generate Positive Reviews: Your business and your product will live and die by customer reviews. When customers enjoy how the product arrives, how it feels, and how it opens, they’ll already be feeling positive before they even use the product. Include some form of Survey or instructions on how to leave a Google Review if you’re feeling confident.
2. Fewer Returns: The unboxing experience is augmented when what is inside the box isn’t damaged in transit. Pay attention to the durability of your box, which reflects positively on the anticipated durability of the product.
3. Brand Augmentation: A high-end box signifies a high-end product. A customer who feels like she got her money's worth will be back for more and will pay higher prices.
4. Brand recognition on social media: Perhaps the biggest benefit of paying more attention to the unboxing experience is the potential push your product may receive on social media. People love to share cool things. It makes them feel important and influential. A unique unboxing experience is worth bragging about almost as much as the unique product inside.
5. Differentiation: If your product is similar to others, then the easiest way to separate from the masses is with unique packaging and a strong unboxing experience. The best way to make a commodity product different is to make it memorable. The package it comes in is critical.
The truth is, you really only have one chance to make a first impression. Especially for online purchases, the packaging and unboxing experience is that first impression.
Make it memorable.
From a new idea to the next expansion, Ashtonne Packaging has been helping both large and small businesses launch new products and expand product lines with product packaging and display strategy, design, and development for over 15 years.
For more information and a friendly conversation about what you might need to improve your product packaging and display, call Ashtonne Packaging at 877-832-7720 or contact us here, and let’s set a time to talk. We look forward to it.
