Ashtonne Eco-Friendly Packaging Change

Politics Aside: Why Food Manufacturers Can't Ignore Eco-Friendly Packaging

Is Sustainability Sustainable? Let's Talk Facts

 Changes at the top create changes down the line. That's true in politics, business, technology.... wherever there are leaders and consumers. Right or wrong, changes happen when change happens. Smart business owners will certainly adapt quickly. But they will also take a long-term approach, careful not to over-correct with short term reactions.

Consider the conversation around environmental concerns. In today's climate, conversations around recycled, sustainability and eco-friendly practices can feel divided. Some see it as essential, while others question the cost or necessity.

While that argument might be a little bit louder these days, we simply want to talk about the facts. We're thinking about business. Your business. And for food and beverage industry manufacturers, what's most important is recognizing how consumer expectations, regulations, and market growth continue to make eco-friendly packaging a smart packaging decision.

Facts matter. Here is a rundown of where things stand currently as far as eco-friendly packaging for food and beverage industry manufacturers.

Consumers Haven't Changed Thier Minds

Even if the headlines have, shoppers continue to make choices with sustainability in mind. A recent McKinsey study found that products making sustainability claims enjoyed 28% sales growth over five years, compared to 20% for products without them (1). In the U.S., 77% of consumers say recyclability is very important in packaging decisions (2) and nearly 90% of consumers say they're more likely to buy brands that use sustainability packaging(3).

Though some may be focusing the conversation elsewhere, consumers are still rewarding brands that align with their values, no matter what the political conversation looks like.

The Market Keeps Expanding

Eco-friendly packaging isn't a fad; it's a growth sector. The global eco-friendly food packaging market was valued at $228 billion in 2024 and is projected to reach $354 billion by 2030, growing at over 7% annually(4). The broader sustainable packaging industry is on a similar trajectory, expected to hit $424 billion by 2029(5).

For manufacturers, this means one thing: opportunity. Businesses that get ahead of this growth curve will be better positioned to capture new markets and strengthen brand loyalty.  Amazon has focused their efforts accordingly and has set the pace for online distribution in this area.

Regulations Still Demand Action

While some national conversations may downplay sustainability, many state and international regulations are moving in the opposite direction. California and New York have binding requirements for recyclable or compostable packaging, and the European Union continues to set ambitious targets (6).

Ignoring eco-friendly packaging risks alienating consumers and can eventually shut doors to markets you'll want access to.

The Real Cost Of Pulling Back

Some companies have considered dropping sustainability efforts to save money or avoid political attention. But research shows this short-term thinking comes with long-term consequences.  Companies that keep authentic eco-initiatives in place are seeing higher revenue growth, cost savings through material efficiency, and stronger retention (7). Those who drop them risk brand damage that's hard to undo.

Your Path Forward

Food manufacturers that double down on eco-friendly packaging today are setting themselves up for stronger sales, wider distribution, and lasting consumer trust. The political climate may shift from year to year, but customer loyalty, market expansions, and compliance don't pause.

At Ashtonne Packaging, we make it simple to stay ahead. From sourcing recyclable and compostable materials to managing logistics, warehousing, and just-in-time shipping, we're your  one-stop partner for packaging that drives business growth while meeting sustainability goals.

👉Ready to keep your business moving forward? Contact Ashtonne Packaging today.

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