SUCCESSFUL PROMOTIONS THROUGH ASHTONNE PACKAGING

CLIENT PROFILE - READY NUTRITION

Based in Wexford, Pa, Ready Nutrition is one of the fastest growing sports drink nutrition companies in the USA. The company was started by University of Pittsburgh dual sports athlete, Pat Cavanaugh, in 2012. The company sells all-natural food and beverage products, including its super fruit-based sports drinks, protein bars, protein water, plant-based functional snacks, and protein powder. Its products are currently available in over 25,000 retail outlets, including Walmart, Costco, Dollar Tree, Whole Foods, Publix, Food Lion, and Giant Eagle.Over 200 college and university athletic programs have provided their student-athletes Ready® products with the brand currently being the Official Protein of UCLA Athletics and Official Sports Drink of Gonzaga Athletics and its nationally renowned basketball program. The company has two co-owners. Aaron Donald, from the NFL's Los Angeles Rams, and Giannis Antetokounmpo of the NBA's Milwaukee Bucks.

MARKET STRATEGY:

• Continue to develop innovative and performance-based snacks and beverages to help athletes perform at their best.
• Increase product placement at retailers across North America.
• Grow market share in the sports drink and performance snacks market through innovative retail promotions that provide incremental growth.
• Minimize labor costs and packaging / display material costs while maintaining structural strength for shipment and ease of placement in retail isles.

OPERATIONAL SITUATION: How ASHTONNE IMPROVED EFFICIENCY:

The goal was to re-design the current assembled display that was originally designed to ship fully assembled with NO product into a revised display that would allow Ready to ship a fully loaded display with 48 of their 16.9 oz bottles of Sports Drink. The unique challenge was to utilize design elements from an existing display, while adding the additional elements of an angled base and all the components necessary to support and protect heavy liquid product during shipment, while maintaining visual integrity of the display at retail. The main uncertainty was how the angled base display loaded with product would survive the rigors of truck shipment and how the retailer would be able to move and set a 60lb display on the retail floor without damaging the display or the product. This would be a challenge for Ashtonne Packaging design engineers to overcome. Initial protoypes were made and ship-tested fully loaded. However, these prototypes failed during the initial tests. The weight of 48 bottles was just too much, and the display was crushing during transporation. Ashtonne's Director of Creative Services, John Baxter, made several changes to the interior structure of the display that ultimately allowed the display to pass subsequent ship tests. The design modifications added support dividers to the base that created the necessary strength in the angled base. These additional dividers fit within the current display base, which was ideal since that would not require the current tooling to be modified.

CUSTOMER BENEFITS of Partnering with Ashtonne:

• Increased efficiency and cost containment by eliminating labor necessary at the retailer.

• Improved protection of the products during shipment and minimizing shipping damage.

• Incremental sales increase for sports drink products at specific retailers.

• Minimal capital money is required for the project since the design utilized much of the current tooling for the display.

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