CASE STUDY: HOW READY NUTRITION COMPANY BENEFITTED FROM CUSTOM SPORTS NUTRITION PACKAGING

READY NUTRITION Company Case Study 

        Ready Nutrition logo-1     4 packs Ready Nutrition 1- custom designed packaging from a packaging partnerReady Nutrition Best Screenshot  

 

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CLIENT PROFILE: 

Founded by Pat Cavanaugh in 2012, Ready Nutrition is a sports nutrition company based out of Wexford, Pennsylvania. As an outstanding collegiate athlete, playing basketball for the University of Pittsburgh, Pat knew how vital nutrition was to boost athletic performance. Using this knowledge, he has led the development of many nutritional products, such as sports drinks, protein bars, and healthy snacks.

SPORTS NUTRITION MARKET ENTRANCE STRATEGY:

  • Pat Cavanaugh brought all-natural ingredients to serve the athletic community
  • Partner with national sports organizations and elite athletes
  • Expand products beyond drinks to energy bars and snacks
  • Team with Ashtonne Packaging to spread their message in grocery stores                                                                                                

CLIENT SERVICES PROVIDED:

Giant Eagle needed Ready Nutrition to provide four-count drinks, and they needed this quickly, so Ashtonne worked with a current design Ready Nutrition received that showcased Pat's product. Additionally, Ashtonne designed and produced a shipper display to hold  8-6 packs of ready sports drink, that grabs customers' attention the minute they walk past the display in the store. Helping Pat promote his sports nutrition drink products was a no-brainer for Ashtonne Packaging.

OPERATIONAL SITUATION:

Foster Reznor, Assistant Catagory Manager for Ready Nutrition brought Ashtonne Packaging a design they received from another company. Due to Ready Nutriion's time constraints, Ashtonne Packaging could not re-design the 4-pack project, but quoted their current concept, providing them with a good price and a quick turn-around. They were pleased with the results and Ashtonne secured the item, assembling, loading, and shipping them directly to Giant Eagle.

BENEFITS of SPORTS NUTRITION packaging from Ashtonne Packaging

  • Eye-catching displays in various supermarkets led to greater brand exposure and increased sales
  • Flexible 4-pack packaging in display panels to support food and drink
  • Quick turnaround with creative design capabilities

     

    "I appreciate the note and kind words, but most importantly, yours (Dan's) and Chad's commitment to winning together!"

     Pat Cavenaugh- Founder of Ready Nutrition

Contact Ashtonne Packaging for custom SPORTS NUTRITION packaging Today!

 

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