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Importance of Ecommerce Packaging and Getting it Right

Importance of Ecommerce Packaging and Getting it Right
Bill Madl Posted on July 18, 2018 | Updated on September 19, 2023

   

Why is Ecommerce Packaging Important?

 E-commerce business is growing at a phenomenal pace and all indications are that there is no slowing this "direct to consumer" growth market down, especially with all that is going on today! It is becoming increasingly clear that to be successful in selling your products, you need to be resourceful and provide your customers with a unique and memorable unboxing experience and allow them a dazzling and dramatic moment of reveal! With Amazon  sales growing at over a $180 billion + annual rate, and also setting the trend for sustainable and eco-friendly packaging, you may want your products to stand out and reflect your specific custom branding. You may want your product to be unique and not be offered among various other similar product alternatives, such as looking through the Amazon site, would offer. To do so will require attention to detail with innovative and custom designed retail packaging, and e-commerce custom designed packaging, as you may only get one chance here. Use our checklist as a guide to ensure you are on track!

Ecommerce packaging, utilizing innovative packaging design, including all inner-packaging and anything that is opened, is critical to your success. The latest push is to eliminate as much extra packaging as possible, so today's custom boxes must be eye appealing, yet protect the product and be eco-friendly and recyclable. Make sure it's easy for the customer to open and ensure they are anxious to get at the product because the outside screams "open me"!! Your reputation is on the line too as your customer's friends, family and possible referrals can be impacted by poor quality and disappointed recipients of your products. Statistics indicate over 55% of buyers online repeat the sale if they have a good experience.

So, getting it right the first time is critical as it may be your only time, and keep in mind you are competing against more companies than ever before. Get with a reputable packaging partner, perhaps a packaging company near me, that a history of developing unique custom designed packaging ideas and solutions and has a solid history of helping their customers- visit Ashtonne Packaging or call them at 877-522-6937!

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"Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps Bendon secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!"
Rachel Rabalais
Bendon
Ashland, Ohio
"We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.”