--- title: PACKAGING TRENDS PREDICTED FOR 2020 description: Packaging trends predicted for 2020 are innovative packaging solutions, custom boxes, retail ready packaging, creative packaging from a packaging partner image: https://www.ashtonne.com/hubfs/Packaging%20trends%202020.jpg --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # PACKAGING TRENDS PREDICTED FOR 2020 - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![PACKAGING TRENDS PREDICTED FOR 2020](https://www.ashtonne.com/hubfs/Packaging%20trends%202020.jpg) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on November 05, 2019 | Updated on December 18, 2019 **Packaging trends 2020: What does the industry predict for next year?** By **[Deborah Williams](https://www.packaging-gateway.com/author/deborahw/)** Every year industry sectors worldwide gear up to predict the next big trends to govern the coming year. Packaging Gateway speaks to companies working in the packaging sector to forecast some of the top packaging trends for 2020.   1) Corrugated packaging E-commerce packaging has become more important within the packaging industry as online shopping grows rapidly. Rigid packaging, such as corrugated packaging will dominate the sector with its stable structure and sustainable qualities. “In addition, innovations such as reusable printed sleeves that sit over multiple-use corrugated boxes will [trend] and help ensure that brands can meet consumer demands for sustainable and more environmentally friendly packaging solutions.” The luxury packaging market will also continue to further tap into the e-commerce market. ** **  2) Minimalism Aesthetics will always be important to the packaging sector, and for 2020 packaging design will continue to be minimalist with decorate features. And digital print will also become more popular for luxury packaging. Lifestyle Packaging  global head of marketing Rich Quelch said:“Packaging aesthetics will play an increasingly important role in catching the consumer’s eye in 2020. Even more so for the ‘Instagram generation’ – digital natives who are used to seeing aesthetically perfect images from their friends, influencers and brands alike. “More brands will be investing in updating their primary packaging – glass and plastic bottles, caps and closures – with decorative techniques, such as etching, metallisation, hot stamping, screen printing and anodising, helping to translate brand identity directly onto the product.” Mad Beauty head of new product development Lisa Dower said: “Clean packaging [and] simplistic designs [will be a trend for 2020]. Focusing on product ingredients, this trend ties in with the sustainability trend, as consumers believe less complex packaging is more environmentally friendly than over-engineered packaging.” **  ** 3) 100% recyclable materials Sustainability has been a major trend this year and next year will be no different. One of the main aspects this trend will focus on will be companies making packaging from 100% recyclable materials. This has recently been exemplified in Coca-Cola’s marketing campaign to encourage consumers to recycle its bottles. Launched this month, the campaign states that Smartwater will be its first brand to come in bottles made from 100% recycled plastic. COLOURFORM marketing manager Hannah March said: “Packaging is no longer ‘just a box’ and change is coming thick and fast. As consumer concern about plastic grows and new technologies change what is possible, businesses need to start thinking outside of the box – literally. “It is without question that the demand for recyclable materials in packaging and materials that are actually recycled will grow and become higher than ever in 2020. Natural materials may soon replace common plastics and help brands strengthen their environmentally-friendly credentials. “We can take a used coffee cup or use virgin fibre from renewable sources and transform it into beautiful packaging that really challenges plastic. With this innovation, brands such as those in the drinks industry have the capability to marry the need for responsible packaging with the desire for a premium experience.” ** **  4) Smart packaging Smart packaging will trend in 2020, with augmented reality (AR), cloud labelling, anti-counterfeiting packs and track-and-trace tech set to grow. Zappar senior marketing manager David Mather said: “2020 is going to be a big year for AR-enabled and connected packaging, as we are increasingly seeing consumers holding businesses to a higher standard of environmental consciousness. “AR-enabled packaging, with its infinite scalability, has the ability to educate customers on environmental impact and allow businesses to encourage an eco-friendly approach while maintaining brand impact and user engagement. Grab a smartphone and [you can] turn packaging into a digital discovery channel by increasing transparency about product provenance and ingredients, creating meaningful moments of assistance, while driving purchase intent, loyalty and repeat sales. “Connected packaging and AR are being used for immersive storytelling both to surprise and delight users, but to also, crucially, inform and instruct when it comes to imparting information about a brand’s purpose, provenance and sustainability. “AR packaging is a savvy move for businesses, particularly with the introduction of 5G in 2020, making the speed and power of devices, and the use of the camera and AR, greater.   5) Edible packaging [Edible packaging](https://www.packaging-gateway.com/features/edible-packaging-trend/) has slowly gained traction over the past few years and for 2020 it is expected to continue to develop further with new innovations. Direct Packaging Solutions representative Tom Simpkins said: “Here in Manchester, we’ve seen businesses, both large and small, embracing much more eco-friendly, minimalist packaging; especially when it comes to how food is served. We believe that the next big thing is going to be packaging that focuses on being biodegradable; even edible. “After seeing success with both social media campaigns and the likes of Kickstarter projects, we believe that the rising tide of edible packaging is inevitable. Look at the huge partnership between Bacardi and Sorbos; they created edible straws to encourage cocktail making, whereas across the world are exciting projects like Bakeys edible cutlery and even Bruxel and Evoware’s edible waffle packaging. “It’s a brave new approach to packaging, one that tackles the ever-growing problem of plastic pollution and increasing demand for recyclable packaging.” At Ashtonne Packaging, we see the above 5 trends in Deborah’s article as very realistic, especially in the eCommerce sector with recycled materials, less waste from fillers and inner-packing, fancier graphics designed to be eye-catching with brand recognition, and reusable materials. Our company focuses customer solutions on doing what’s best to help them grow their sales and increase their profits. As a packaging partner utilizing creative packaging solutions, it’s paramount we stay on top of trends and guide our customers with these [creative packaging solutions](https://www.ashtonne.com/blog/packaging-solutions-to-differentiate-your-direct-to-consumer-brand) before their competitors do! We utilize POP displays, custom designed boxes, innovative packaging, creative packaging solutions, cardboard boxes, and even wholesale shipping boxes , if the application fits. Basically we are saying that as a packaging partner, we take the time to understand your needs and provide unique and innovative packaging ideas and solutions that work for your goals. If you have a project and could use some help, even as a second set of eyes, click the link below to schedule a brief meeting with us and see how we can help you. If nothing else, click here to [follow our eNewsletter](https://www.ashtonne.com/surveys/product-information-enewsletter) and stay informed of key industry events, cost-saving ideas, or even everyday tidbits to help make your life a little easier and more enjoyable! ** **Tags:** [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [packaging supplier](https://www.ashtonne.com/blog/tag/packaging-supplier), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [custom box](https://www.ashtonne.com/blog/tag/custom-box), [branding](https://www.ashtonne.com/blog/tag/branding), [packaging partner](https://www.ashtonne.com/blog/tag/packaging-partner), [ecommerce packaging](https://www.ashtonne.com/blog/tag/ecommerce-packaging), [Brand packaging](https://www.ashtonne.com/blog/tag/brand-packaging), [innovative packaging](https://www.ashtonne.com/blog/tag/innovative-packaging) [« Back to Blog](https://www.ashtonne.com/blog) [![Ashtonne Author Bio Box-01](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne%20Author%20Bio%20Box-01.png?width=500&height=239&name=Ashtonne%20Author%20Bio%20Box-01.png "Ashtonne Author Bio Box-01")](https://www.ashtonne.com/about-bill-madl) #### Contact us using the form below or call us at [877-522-6937](tel:8775226937). ["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. All rights reserved. [Chat with us](https://www.livechat.com/chat-with/11935299/), powered by [LiveChat](https://www.livechat.com/?welcome) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Bill Madl", "url" : "https://www.ashtonne.com/blog/author/bill-madl" }, "dateModified" : "2019-12-18T14:29:34.941Z", "datePublished" : "2019-11-05T17:55:40.000Z", "headline" : "PACKAGING TRENDS PREDICTED FOR 2020", "image" : [ "https://www.ashtonne.com/hubfs/Packaging%20trends%202020.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.ashtonne.com/blog/packaging-trends-predicted-for-2020", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ashtonne.com/hubfs/Logos/ashtonne_logo.png" }, "name" : "Ashtonne Packaging" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Bill Madl" }, "dateModified" : "", "datePublished" : "2019-11-05 17:55:40", "description" : "Packaging trends predicted for 2020 are innovative packaging solutions, custom boxes, retail ready packaging, creative packaging from a packaging partner", "headline" : "PACKAGING TRENDS PREDICTED FOR 2020", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/5108155/Packaging%20trends%202020.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ashtonne.com/blog/packaging-trends-predicted-for-2020", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ashtonne.com/hubfs/Logos/ashtonne_logo.png" }, "name" : "Ashtonne Packaging" } } ```