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Custom Designed Product Launch - Packaging Your Product for B to C Sales

Custom Designed Product Launch - Packaging Your Product for B to C Sales
Bill Madl Posted on August 08, 2018 | Updated on August 2, 2023

What do you picture when you hear the term “shopping”? Do you see someone pulling items off shelves and racks, placing them in a squeaky cart, and checking out? Or clicking some buttons on a website, waiting a few days, then slitting open a box on the kitchen counter? Or maybe waiting for a drone to drop off a treasure in the driveway?

As more consumers shift from in-store shopping to online shopping navigation, the images continue to evolve. But one thing that never changes is the need for customer satisfaction and repeat sales. Industries must continue to rethink their approach, especially when it comes to packaging and their product brands.

What’s the Difference between in-store shopping to online shopping?

When shopping for products off the shelf, the consumer doesn’t always know what they’re looking for, so they can find themselves tempted by the products themselves. While targeted, branded packaging can help differentiate a product’s value and purpose–do I need a “serious,” heavy-duty battery for the smoke detector or a budget one for my kid’s annoying new toy?–the product very much stands on its own, fully or partially displayed.

Innovative packaging, creative packaging, Off the shelf retail packaging, displayed at store, ashtonne packaging

Off-the-shelf retail packaging, then, can be much more generic than direct-to-consumer packaging because its purpose is to get the products to the store safely, where they will be displayed.

Innovative packaging, retail and shelf ready custom designed and creative packaging-Barbasol Table top display

But in B2C direct, creative packaging takes center stage as the consumer opens in anticipation of the contents inside–contents they have already reviewed, chosen, and purchased. A blunder in packaging could lead to a disappointed consumer and a lost unboxing experience.


Direct-to-consumer packaging is more than just Hang Tabs

Direct-to-consumer packaging must be perfect in graphics, fillers, ease of opening, and material quality. Rather than sitting in a cart with other items grabbed from the shelf, the direct-to-consumer product often arrives on the doorstep alone as a special guest of honor. Your excited consumer may open the product in front of others, showing off the packaging as well. A positive unboxing event, full of the right colors, textures, and personal touches, leads to word of mouth and repeat business.


Making the Shift to Direct-to-consumer packaging

Transitioning to online shopping should be an exciting development, not a burden, to your company. Aim to disrupt, not just keep up with, your current industry with packaging that exceeds your consumers’ expectations and leads them back to “buy again.”

Just about any packaging company can come up with off-the-shelf solutions–it’s been the model for decades. But for direct-to-consumer packaging, finding the right supplier is key. You need an expert, a packaging partner who understands the dynamics and critical differences of B2C business. Locally, a packaging company with experience and expertise in retail and wholesale packaging development could be the solution your company needs!

To make the most of your direct-to-consumer sales, explore what it means to create an unboxing experience, and contact us to start a conversation. What concerns do you have about transitioning from off-the-shelf to direct-to-consumer product delivery? Click here to see how Smilo Baby Products changed the world with their online and branded products!

Not ready to make a change in your packaging buying decision yet? Click below and stay in touch, and know that when you are ready, we are waiting for you! We have unique, custom-designed, innovative, and creative packaging solutions that give you options and allow your product brand to stand out in the crowded online market.

Now, if you are ready to make a decision and get the help you need to make a difference today, schedule a meeting, and let's get this packaging process going!

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"Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps Bendon secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!"
Rachel Rabalais
Bendon
Ashland, Ohio
"We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.”