--- title: 4 EMERGING PACKAGING TRENDS SHAPING THE FUTURE OF E-COMMERCE description: 4 emerging packaging trends sharping ther future of e-commerce through transparent packaging, sustainability, innovative and creative packaging from a packaging partner. image: https://www.ashtonne.com/hubfs/Shop%20internet.jpg --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # 4 EMERGING PACKAGING TRENDS SHAPING THE FUTURE OF E-COMMERCE - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![4 EMERGING PACKAGING TRENDS SHAPING THE FUTURE OF E-COMMERCE](https://www.ashtonne.com/hubfs/Shop%20internet.jpg) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on October 07, 2023 | Updated on June 12, 2024 ## **4 Emerging Packaging Trends Shaping the Future of E-Commerce** To gain insight into the future of e-commerce packaging, we asked four industry professionals about the emerging trends they see and their strategies to stay competitive. With perspectives from an industrial engineer and a co-founder, we explore ideas from embracing [sustainability](https://www.ashtonne.com/eco-friendly-packaging-materials) and innovation to implementing minimalist packaging. Dive into these four insightful responses to understand the evolving landscape of[ e-commerce packaging.](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne) - Embracing Sustainability and Innovation - Adopting an Omnichannel Approach with QR Codes - Leveraging Transparent Packaging for Customer Trust - Implementing Minimalist Packaging   ## **Embracing Sustainability and Innovation** One emerging packaging trend that's poised to shape the future of e-commerce is the growing emphasis on sustainability. Consumers are increasingly eco-conscious, demanding [eco-friendly packaging solutions](https://www.ashtonne.com/eco-friendly-packaging-materials). To adapt and remain competitive, we're transitioning to [sustainable packaging materials](https://www.ashtonne.com/eco-friendly-packaging-materials), such as [recyclable and biodegradable options.](https://www.ashtonne.com/eco-friendly-packaging-materials) Our company is optimizing packaging design to reduce waste, minimize excess space, and lower shipping costs. This not only aligns with [environmental goals](https://www.ashtonne.com/eco-friendly-packaging-materials) but also enhances cost efficiency. We are also exploring innovative technologies like smart packaging, which provides real-time tracking and information to customers, improving the post-purchase experience. By embracing sustainability and innovation in packaging, we're not only meeting consumer expectations but also contributing to a [greener future ](https://www.ashtonne.com/eco-friendly-packaging-materials)while ensuring our competitiveness in the e-commerce market. [Viraj Lele](https://www.linkedin.com/in/virajlele18/), Industrial Engineer, [DHL Supply Chain](https://www.dhl.com/us-en/home/supply-chain.html)   ## **Adopting an Omnichannel Approach with QR Codes** As companies increasingly adopt an omnichannel approach, packaging must cater to both online and offline sales. Consequently, e-commerce brands will prioritize both the aesthetics and durability of their packaging. One specific trend will be e-commerce brands embracing QR codes to enhance the product experience. [Jason Vaught](https://www.linkedin.com/in/jason-vaught-944b6625/), Director of Content, [SmashBrand](https://www.smashbrand.com)   ## **Leveraging Transparent Packaging for Customer Trust** In the gift and online shopping industry, I have observed a trend in the e-commerce industry: the use of transparent packaging. An increasing number of e-commerce businesses are leaning towards transparent or semi-transparent packaging to showcase the product, without compromising its protection throughout the delivery process. This trend highlights the continual evolution of [e-commerce packaging](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne), adapting to meet emerging consumer tastes, ecological considerations, and the dynamic progression of technology. For those in the gift industry, this is a promising packaging technique to consider. Clear packaging allows customers to see what's inside, which is exciting and builds trust. When items can be seen, it assures both the seller and the buyer that the correct item is being shipped. This minimizes errors and enhances overall customer satisfaction. [Danilo Miranda](https://www.linkedin.com/in/danilo-miranda-91ab43290/), Managing Director, [Presenteverso](https://www.presenteverso.com.br)   ## **Implementing Minimalist Packaging ** The emerging trend of minimalist packaging, which focuses on using minimal materials while ensuring product protection, is shaping the future of e-commerce. To adapt and stay competitive, businesses can design lightweight, compact packaging that reduces waste and shipping costs. For example, a cosmetics company could use simple, recyclable packaging made from eco-friendly and [sustainable materials](https://www.ashtonne.com/eco-friendly-packaging-materials), such as cardboard, while still providing adequate protection for their products. This approach showcases a commitment to sustainability and attracts environmentally-conscious consumers, setting the business apart in the market. [Yoana Wong](https://www.linkedin.com/in/yoana-wong-b63323281/), Co-Founder, [Secret Florists](https://www.secretflorists.com) Smilo Baby Products is one of our many customers and [small businesses ](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses)that utilize innovative and sustainable packaging for an [unboxing experience](https://www.ashtonne.com/ecommerce/unboxing-experience-0) for their customers and also as a branding tool for their companies.   ![cart with brand names- custom designed packaging from a packaging partner](https://www.ashtonne.com/hs-fs/hubfs/eCommerce/cart%20with%20brand%20names.png?width=462&height=233&name=cart%20with%20brand%20names.png) ![E-Commerce dealing- custom designed packaging from a packaging partner](https://www.ashtonne.com/hs-fs/hubfs/eCommerce/E-Commerce%20dealing.jpg?width=496&height=217&name=E-Commerce%20dealing.jpg) Are you a new or start-up business, or an existing business looking for emerging packaging trends to shape your future? Do you have a direct-to-consumer product that needs to make its mark in e-commerce and also be able to utilize packaging as a [branding tool](https://www.ashtonne.com/services/brand-marketing-with-custom-designed-boxes) for your company? [Call 877-832-7720](tel:877-522-6937) or [contact Ashtonne](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) to see what unique and cost-saving solutions we can custom design and work with emerging packaging trends for you that will enhance your future with e-commerce! 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["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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