4 Services Businesses Wish Packaging Companies Would Offer
To gain insights into the evolving needs of businesses from packaging companies, we posed this question to four industry professionals, including a Digital Marketing Manager and a founder. Their responses range from the need to prioritize sustainability and transparency to the desire to incorporate IoT in packaging solutions. Discover the top four things these leaders would like to see packaging companies do for their companies that they aren't doing today.
- Prioritizing Sustainability and Transparency
- Designing Promotional Packaging
- Fostering Collaborative Problem-Solving
- Incorporating IoT in Packaging Solutions
Prioritizing Sustainability and Transparency 
One thing I would like to see packaging companies do for my company, which they aren’t doing today, is focusing on sustainability and transparency. Most packaging companies still use plastics for packaging to save costs. Climate change and global warming are current realities, and we must preserve the environment. Packaging companies must prioritize using eco-friendly materials and processes to minimize environmental damage. They should use biodegradable packaging materials and renewable energy sources during production.
Packaging companies should convey the materials used and their recycling instructions for transparency. Consumers increasingly demand sustainable products, which will help my company make better choices. Many brands use cost-effective, sustainable solutions for a better future while maintaining profitability. With effort, any company can be more environmentally conscious for a safer future.
Fahad Khan, Digital Marketing Manager, Ubuy India
Designing Promotional Packaging 
Packaging companies should collaborate with large and small businesses to design promotional packaging that enhances brand exposure and engages customers. This approach goes beyond the conventional perception of packaging, providing a competitive advantage.
For example, a coffee company could partner with a packaging company to create uniquely designed coffee bags that feature interactive elements, like QR codes that direct customers to exclusive online content or loyalty programs. This not only protects the product but also serves as a marketing tool, increasing brand visibility and customer engagement.
Yoana Wong, Co-Founder, Secret Florists
Fostering Collaborative Problem-Solving
An improvement I'd yearn for from packaging companies is a more collaborative approach to problem-solving. We value partnerships where we can work together, brainstorming ideas, identifying potential issues early, and finding solutions that are mutually beneficial.
Having a packaging partner who is proactive, transparent, and committed to a shared vision can be a game-changer in boosting efficiency, quality, and ultimately, customer satisfaction. It's not just about providing a service; it's about fostering a relationship that drives greater success for both parties.
Abid Salahi, Co-Founder and CEO, FinlyWealth
Incorporating IoT in Packaging Solutions
Packaging companies should leverage IoT technology to incorporate features like temperature sensors, RFID tags, and product tracking capabilities into their packaging solutions.
This integration would enable large and small businesses to monitor inventory, reduce losses, and optimize supply chain management. For example, a food delivery company could use temperature sensors in packaging to ensure the freshness of perishable goods during transit, enhancing customer satisfaction and minimizing product wastage.
Ben Lau, Founder, Featured SEO Company
Aged and Infused, and Smilo, are just two of the many companies and small businesses that utilize the services a packaging partner like Ashtonne Packaging offers.
Are you a new or start-up business, or an existing business looking to grow your sales and profits while reducing costs? Do you have a direct-to-consumer product that needs to make its mark and be able to utilize packaging as a branding tool for your company? Call 877-318-0562 or contact Ashtonne to see what unique and cost-saving solutions and services we can work with you on! At Ashtonne Packaging, we focus on services for our customers to help them grow their sales and profits.
