--- title: 6 Reasons Why Small Businesses Should Hire a Packaging Design Company description: Packaging partner providing custom packaging solutions to differentiate your small business direct to consumer brand utilizing custom designed packaging image: https://www.ashtonne.com/hubfs/Custom%20Packaging/Custom-Designed%20Packaging%20.png --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # 6 Reasons Why Small Businesses Should Hire a Packaging Design Company - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![6 Reasons Why Small Businesses Should Hire a Packaging Design Company](https://www.ashtonne.com/hubfs/Custom%20Packaging/Custom-Designed%20Packaging%20.png) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on September 12, 2023 | Updated on June 12, 2024 **Small businesses, especially start-up businesses, need to think outside the box (or, rather, inside it) to differentiate yourself from the pack. Products need to not only arrive safely and look good, but communicate a personal touch and message that will make them impossible to forget. Your product’s packaging is your first chance, and sometimes your only chance, to make a powerful impression, so you need to hire a packaging design compnay to help you maximize your sales an profits and achieve your goals.** ## **6 Reasons Why Small Businesses Should Hire a Packaging Design Company** To shed light on the importance of packaging design for small businesses, we've gathered six insightful responses from professionals in the field, including a printing and packaging expert and a freelance Google Ads consultant. From establishing a strong brand identity to understanding how packaging influences purchasing behavior and product elevation, these experts share compelling reasons why a small business should hire a packaging design company. - Establish a Strong Brand Identity - Enhance the Customer Experience and Perception - Benefit from Company Expertise over Individuals - Level the Playing Field With a Professional Design - Consider the Multi-Functional Role of Packaging - Influence Purchasing Behavior and Product Elevation ![custom design packaging company for small businesses](https://www.ashtonne.com/hs-fs/hubfs/Custom%20Packaging/Designing%20taBLE%20w%20Logo.jpg?width=366&height=244&name=Designing%20taBLE%20w%20Logo.jpg)   ### Establish a Strong Brand Identity One reason for a small business to hire a packaging design company when getting started, whether at the retail or online level, is to establish a strong and memorable brand identity. Packaging design goes beyond just wrapping a product; it serves as a visual representation of your brand's values, personality, and quality.  Packaging design companies are experienced in creating visually appealing and consistent designs that align with your brand's identity. They can help you develop unique and recognizable packaging that sets your products apart from competitors.  A well-designed package can convey the essence of your brand and attract the attention of potential customers. This professionalism can build trust and credibility, crucial for a small business in its early stages. In a crowded market, a distinct and appealing packaging design can catch the eye of consumers and lead customers to making a prurchasing decision for your products. [Crystal White](https://www.linkedin.com/in/crystal-media-group-3a5502225/), Printing and Packaging, [Crystal Print Media](https://crystalmedia.com.au/)   ### Enhance the Customer Experience and Perception Investing in a professional packaging design company can significantly affect a small business's success, particularly because packaging often serves as the first impression of your brand to potential customers.  Well-designed packaging does more than just look good; it communicates professionalism, trustworthiness, and quality, giving your product an edge in a crowded market. It's an immediate ambassador of your brand's identity, influencing consumer perception and choices. Beyond aesthetics, good packaging enhances the customer experience. Details like easy-open tabs or resealable closures can increase user satisfaction, encouraging repeat business and word-of-mouth recommendations.  As consumers become more eco-conscious, a packaging design company can help you create [sustainable and eco-friendly](https://www.ashtonne.com/eco-friendly-packaging-materials) options that resonate with these values. [James Sanderson](https://www.linkedin.com/in/jamessanderson82/), Creative Director, [EverydaySomething](https://everydaysomething.net/)   ### Benefit From Company Expertise over Individuals Brands that hire individual packaging designers often receive aesthetically pleasing designs that may lack functionality. In contrast, a packaging design company provides more than just a design.  They offer expertise in product positioning, insight into consumer-preferred claims, and designs that highlight key purchase incentives. Small businesses can definitly benefit from the insight a professional packaging design company can offer. [Jason Vaught](https://www.linkedin.com/in/jason-vaught-944b6625/), Director of Content, [SmashBrand](https://www.smashbrand.com/)   ### Level the Playing Field With a Professional Design Packaging is often the first tangible interaction a customer has with a product, and it serves as a crucial touchpoint for communicating the brand's values, quality, and uniqueness.  [Well-designed packaging](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) can make a product stand out on a crowded shelf or in an online marketplace, encouraging impulse buys and fostering customer loyalty.  For small businesses, which often lack the marketing budgets and brand recognition of larger competitors, [professionally designed packaging](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) can level the playing field by attracting attention and generating positive first impressions.  This investment in design expertise can result in increased sales, greater brand awareness, and enhanced customer retention. [Dan Taylor](https://www.linkedin.com/in/danielrwtaylor/), Growth Consultant, [Dan Taylor SEO](https://dantaylor.online/)   ### Consider the Multi-Functional Role of Packaging A good packaging design is essential for businesses trying to make an impact with their marketing efforts. The packaging should also protect the product inside from damage during shipping while conveying important information about the business and its products. It should be memorable and recognizable so that customers will come back again and again. [Scott Orn](https://www.linkedin.com/in/scottorn/), Chief Operating Officer, [Kruze Consulting](https://kruzeconsulting.com/)   ### Influence Purchasing Behavior and Product Elevation Effective packaging design enhances brand recognition and can even influence purchasing behavior.  In a retail setting, your package is the first thing consumers interact with. Online, [well-designed packaging](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) can make the [unboxing experience](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne) shareable on social media, turning customers into brand ambassadors.  Investing in a professional packaging design company can offer a significant return by elevating your product and brand in ways that generic packaging simply can't. [John Cammidge](https://www.linkedin.com/in/john-cammidge-13345769/), Freelance Google Ads Consultant, [JCammidge](https://jcammidge.co.uk/) Liftie and Uniontown Brewing are just two of the many successful [small businesses ](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses)that understood the need to have a [packaging design company](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) for their small business.   ![Liftie-custom designed packaging for small businesses from a packaging partner](https://www.ashtonne.com/hs-fs/hubfs/Liftie.jpg?width=377&height=503&name=Liftie.jpg) ![Uniontown, beer, packaging, custom creative packaging solutions, utilizing packaging as a branding tool](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/dscn4517.jpg?width=379&height=284&name=dscn4517.jpg) Are you a new or start-up business, or an existing business looking to grow your sales and profits while reducing costs? Do you have a direct-to-consumer product that needs to make its mark and be able to utilize packaging as a branding tool for your company? [Call 877-522-6937](tel:877-522-6937) or [contact Ashtonne](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) to see what unique and cost-saving solutions we can custom design for you and why it's important for small businesses to hire a packaging design company! [![    Contact Us](https://no-cache.hubspot.com/cta/default/5108155/2cd96a44-0ce6-4705-b635-7aa158274279.png)](https://cta-redirect.hubspot.com/cta/redirect/5108155/2cd96a44-0ce6-4705-b635-7aa158274279) ** **Tags:** [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [packaging company](https://www.ashtonne.com/blog/tag/packaging-company), [product packaging](https://www.ashtonne.com/blog/tag/product-packaging), [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [retail ready packaging](https://www.ashtonne.com/blog/tag/retail-ready-packaging), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [branding](https://www.ashtonne.com/blog/tag/branding), [packaging partner](https://www.ashtonne.com/blog/tag/packaging-partner), [small businesses](https://www.ashtonne.com/blog/tag/small-businesses), [brand identity](https://www.ashtonne.com/blog/tag/brand-identity), [professional design](https://www.ashtonne.com/blog/tag/professional-design), [customer experience](https://www.ashtonne.com/blog/tag/customer-experience) [« Back to Blog](https://www.ashtonne.com/blog) [![Ashtonne Author Bio Box-01](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne%20Author%20Bio%20Box-01.png?width=500&height=239&name=Ashtonne%20Author%20Bio%20Box-01.png "Ashtonne Author Bio Box-01")](https://www.ashtonne.com/about-bill-madl) #### Contact us using the form below or call us at [877-522-6937](tel:8775226937). ["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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