Small businesses, especially start-up businesses, need to think outside the box (or, rather, inside it) to differentiate yourself from the pack. Products need to not only arrive safely and look good, but communicate a personal touch and message that will make them impossible to forget. Your product’s packaging is your first chance, and sometimes your only chance, to make a powerful impression, so you need to hire a packaging design compnay to help you maximize your sales an profits and achieve your goals.
6 Reasons Why Small Businesses Should Hire a Packaging Design Company
To shed light on the importance of packaging design for small businesses, we've gathered six insightful responses from professionals in the field, including a printing and packaging expert and a freelance Google Ads consultant. From establishing a strong brand identity to understanding how packaging influences purchasing behavior and product elevation, these experts share compelling reasons why a small business should hire a packaging design company.
- Establish a Strong Brand Identity
- Enhance the Customer Experience and Perception
- Benefit from Company Expertise over Individuals
- Level the Playing Field With a Professional Design
- Consider the Multi-Functional Role of Packaging
- Influence Purchasing Behavior and Product Elevation
Establish a Strong Brand Identity
One reason for a small business to hire a packaging design company when getting started, whether at the retail or online level, is to establish a strong and memorable brand identity. Packaging design goes beyond just wrapping a product; it serves as a visual representation of your brand's values, personality, and quality.
Packaging design companies are experienced in creating visually appealing and consistent designs that align with your brand's identity. They can help you develop unique and recognizable packaging that sets your products apart from competitors.
A well-designed package can convey the essence of your brand and attract the attention of potential customers. This professionalism can build trust and credibility, crucial for a small business in its early stages. In a crowded market, a distinct and appealing packaging design can catch the eye of consumers and lead customers to making a prurchasing decision for your products.
Crystal White, Printing and Packaging, Crystal Print Media
Enhance the Customer Experience and Perception
Investing in a professional packaging design company can significantly affect a small business's success, particularly because packaging often serves as the first impression of your brand to potential customers.
Well-designed packaging does more than just look good; it communicates professionalism, trustworthiness, and quality, giving your product an edge in a crowded market. It's an immediate ambassador of your brand's identity, influencing consumer perception and choices.
Beyond aesthetics, good packaging enhances the customer experience. Details like easy-open tabs or resealable closures can increase user satisfaction, encouraging repeat business and word-of-mouth recommendations.
As consumers become more eco-conscious, a packaging design company can help you create sustainable and eco-friendly options that resonate with these values.
James Sanderson, Creative Director, EverydaySomething
Benefit From Company Expertise over Individuals
Brands that hire individual packaging designers often receive aesthetically pleasing designs that may lack functionality. In contrast, a packaging design company provides more than just a design.
They offer expertise in product positioning, insight into consumer-preferred claims, and designs that highlight key purchase incentives. Small businesses can definitly benefit from the insight a professional packaging design company can offer.
Jason Vaught, Director of Content, SmashBrand
Level the Playing Field With a Professional Design
Packaging is often the first tangible interaction a customer has with a product, and it serves as a crucial touchpoint for communicating the brand's values, quality, and uniqueness.
Well-designed packaging can make a product stand out on a crowded shelf or in an online marketplace, encouraging impulse buys and fostering customer loyalty.
For small businesses, which often lack the marketing budgets and brand recognition of larger competitors, professionally designed packaging can level the playing field by attracting attention and generating positive first impressions.
This investment in design expertise can result in increased sales, greater brand awareness, and enhanced customer retention.
Dan Taylor, Growth Consultant, Dan Taylor SEO
Consider the Multi-Functional Role of Packaging
A good packaging design is essential for businesses trying to make an impact with their marketing efforts. The packaging should also protect the product inside from damage during shipping while conveying important information about the business and its products. It should be memorable and recognizable so that customers will come back again and again.
Scott Orn, Chief Operating Officer, Kruze Consulting
Influence Purchasing Behavior and Product Elevation
Effective packaging design enhances brand recognition and can even influence purchasing behavior.
In a retail setting, your package is the first thing consumers interact with. Online, well-designed packaging can make the unboxing experience shareable on social media, turning customers into brand ambassadors.
Investing in a professional packaging design company can offer a significant return by elevating your product and brand in ways that generic packaging simply can't.
John Cammidge, Freelance Google Ads Consultant, JCammidge
Liftie and Uniontown Brewing are just two of the many successful small businesses that understood the need to have a packaging design company for their small business.
Are you a new or start-up business, or an existing business looking to grow your sales and profits while reducing costs? Do you have a direct-to-consumer product that needs to make its mark and be able to utilize packaging as a branding tool for your company? Call 877-522-6937 or contact Ashtonne to see what unique and cost-saving solutions we can custom design for you and why it's important for small businesses to hire a packaging design company!
