five proactive steps to take now to influence holiday sales
With apologies to Captain Obvious, the holiday season is pretty important for the success of product sales. Every year you hope for the best, and every year you hope to do better. But you can do better than “hope”. A holiday season product strategy and well-chosen packaging partner can help you to purposefully impact holiday sales and influence holiday sales results.
Here are a five key ideas to help you make the most of the “most wonderful time of the year”:
1. Pack it up
Gift packs are a great way to increase sales during the holiday season. Customers will often pay more for a gift pack including multiple items, than they would if they bought each item separately. A packaging partner like Ashtonne Packaging can help with idea generation and custom packaging to make it happen.
2. Empty it out
Along the same lines, when you create a gift pack, you may be able to use some items that
didn’t sell as well in the past. Gift pack sales can be a great way to profit from unsold inventory.
3. Stand up
What do you want to be known for? What matters to you? Take steps now to build that brand in the proper communities. When it comes time for holiday sales, customers will appreciate what you’re all about. Causal marketing efforts can play a tremendous role in holiday sales success
4. HOLIDAY PACKAGING
Nothing says the holidays, like the holidays! Capture the momentum of the
season with custom packaging made specifically to satisfy the holiday theme.
Custom packaging partners, like Ashtonne Packaging, are uniquely designed to help create ideas and packaging solutions for seasonal sales efforts, especially for small businesses, new start-up businesses, and existing businesses looking to grow.
5. LIMITED EDITION ITEMS
It doesn’t matter what you’re selling. It’s more valuable when there is limited
product access. Again, this is where gift packs can be a real winner. But simply designing a limited edition package can increase demand for a standard offering.
The holidays can’t be ignored, and they certainly can’t be left to customer desire. You have to drive demand.
Increased sales during the holidays can:
• increase your customer base,
• lessen inventory,
• build brand awareness,
• help to hit yearly targets and
• improve the cash flow and financial health of your entire operation, both now and for the
entire year ahead.
The business opportunity of a lifetime actually comes once a year! Just a little advance
planning and idea generation for how to position your packaging for product sales will allow you to capitalize on demand that already exists.
Ashtonne Packaging has been helping both large and small businesses launch new products and expand product lines with product packaging and display strategy, design, and development for over 15 years.
For more information and a friendly conversation about what you might need to improve your product packaging and display, call Ashtonne Packaging at 877-832-7720 or contact us here, and let’s set a time to talk. We look forward to it.
