--- title: Custom Designed packaging to reduce shipping damages description: Benefits of improved packaging efficiency aren’t just for the manufacturer. Costs of shipping damages impact relationships, customer satisfaction, and ultimately, the bottom line for you, your distributor, and your end user image: https://www.ashtonne.com/hubfs/unnamed.png --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # Custom Designed packaging to reduce shipping damages - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![Custom Designed packaging to reduce shipping damages](https://www.ashtonne.com/hubfs/unnamed.png) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on March 02, 2025 | Updated on March 3, 2025 Because Broken Is Too Late for Careful Packaging is about a lot of things. It’s about design, function, and form, the all-important [unboxing experience](https://www.ashtonne.com/blog/upgrade-your-unboxing-ashtonne-packaging), etc. But when it gets right down to it, packaging is how you get your product safely from your assembly line to the end user.  A lot of hands will touch it on its destination to the consumer, and it’s important to plan ahead to make sure your packaging is up to the job.  Make no mistake; the benefits of improved packaging efficiency aren’t just for the manufacturer.  The costs of shipping damages impact relationships, customer satisfaction, and ultimately, the bottom line for you, your distributor, and your end user.   Packaging efficiency isn’t a sexy topic like design and [unboxing](https://www.ashtonne.com/blog/upgrade-your-unboxing-ashtonne-packaging), but it’s just as important.   ## **The Hidden Costs of Shipping Damages** Shipping damage doesn’t just result in a broken product – it leads to several negative consequences for manufacturers and retailers.   [Damaged products](https://www.ashtonne.com/blog/secret-for-shipping-fragile-items-direct-to-consumer) often need to be returned, repaired, or replaced. This leads to additional shipping costs, labor, and inventory management expenses.  Or it can result in missed sales opportunities and damaged brand reputation.  You work too hard to make a great product to risk losing every advantage you had due to poor packaging and [shipping damages.  ](https://www.ashtonne.com/blog/secret-for-shipping-fragile-items-direct-to-consumer) Here are some things we think about when advising our customers on how to prevent shipping damage:   1. 1. The Right Material Every product is different, and there is no “one fits all” approach.  [Fragile items](https://www.ashtonne.com/blog/secret-for-shipping-fragile-items-direct-to-consumer) might require multiple layers of protective materials, such as [foam inserts, bubble wrap, or air pillows.](https://www.ashtonne.com/blog/ashtonnes-automated-void-fill-paper-machines-can-help-improve-packaging-efficiency-and-consistency) Heavy items may need heavy material grades, while oddly shaped products can benefit from custom-designed corrugated inserts that offer additional support. 2. Void Fill This can seem like waste, and you may desire to go the cheapest route.  Be careful. [Packing peanuts, crumpled paper, or air pillows](https://www.ashtonne.com/blog/ashtonnes-automated-void-fill-paper-machines-can-help-improve-packaging-efficiency-and-consistency) can keep your product from breaking, and each serves a unique purpose.  Get an [expert](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) to advise on this, as the right decision could save you money, not cost.  3. Custom packaging      ![Rebel 100 bottle and 2 glasses- custom designed distillers packaging](https://www.ashtonne.com/hs-fs/hubfs/Rebel%20100%20bottle%20and%202%20glasses.jpg?width=290&height=218&name=Rebel%20100%20bottle%20and%202%20glasses.jpg)                                       [Custom-designed packaging](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) that is tailored to the shape, weight, and [fragility ](https://www.ashtonne.com/blog/secret-for-shipping-fragile-items-direct-to-consumer)of a product can significantly reduce shipping damages. It’s not just safer, it also enhances the [unboxing experience..](https://www.ashtonne.com/blog/upgrade-your-unboxing-ashtonne-packaging) Well-fitted packaging reduces unnecessary movement and ensures that products are secured in place throughout transit.  At [Ashtonne,](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) [custom packaging](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) is our specialty, along with custom designed packaging solutions, and that includes the entire package, inside and out. 4. Drop Protection Isn't this the same as [Void Packaging](https://www.ashtonne.com/blog/ashtonnes-automated-void-fill-paper-machines-can-help-improve-packaging-efficiency-and-consistency)?  Not always.  When we see [fragile or delicate items,](https://www.ashtonne.com/blog/secret-for-shipping-fragile-items-direct-to-consumer) we’re going to suggest an extra level of damage resistance.  Think foam or thick double wall corrugated paper.  Drops will happen, and if your product is [fragile](https://www.ashtonne.com/blog/secret-for-shipping-fragile-items-direct-to-consumer) this is not the time for shortcuts. **5. **Warehousing and Shipping** ** [We](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) offer warehousing and shipping services for our customers because some     manufacturers aren’t equipped for safe storing, shipping and handling of their       products. You need a plan for where things will stay and leave, and how.   ## **Why This Matters…(and It Does)** Similar to online reviews, people won’t always tell others when a project arrives as expected.  It would be nice, but that’s not how it works.  **They complain when it doesn’t. ** No one may comment on the attention to detail you put forth in your packaging efforts toward safety. But they’ll sure let you know if you don’t.  Damaged product disrupts the supply chain, leading to delays in getting products to market. For retailers, this can mean lost sales opportunities, unhappy customers, and wasted time dealing with returns and exchanges.![Custom designed Packaging](https://www.ashtonne.com/hs-fs/hubfs/unnamed(1).jpg?width=296&height=222&name=unnamed(1).jpg) Usually, any extra cost toward effective packaging is an investment well worth the expense.   You'll reduce the number of returns, replacements, and shipping costs associated with damaged goods, leading to higher profit margins and a stronger brand image. At [Ashtonne](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions), we know you have competitors. And [we](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) know your bottom line matters to keep consumer prices as low as possible.  We also know that maintaining a reliable supply chain is critical to customer satisfaction and brand loyalty.  It makes sense to have a plan and a [packaging partner](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) that accounts for both. Whether you are a small business, a large business, or a new business, just starting up and looking to do things right and grow, [Ashtonne Packaging](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) can be that [partner.](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) Reach out today and let's talk about tomorrow. Call [Ashtonne Packaging](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) at 877-832-7720 or [contact us here.](https://www.ashtonne.com/surveys/cost-effective-retail-and-wholesale-packaging-designs)          ## [![    Contact Us](https://no-cache.hubspot.com/cta/default/5108155/2cd96a44-0ce6-4705-b635-7aa158274279.png)](https://cta-redirect.hubspot.com/cta/redirect/5108155/2cd96a44-0ce6-4705-b635-7aa158274279) ** **Tags:** [custom designed packaging](https://www.ashtonne.com/blog/tag/custom-designed-packaging), [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [packaging company](https://www.ashtonne.com/blog/tag/packaging-company), [packaging partner](https://www.ashtonne.com/blog/tag/packaging-partner), [marketing](https://www.ashtonne.com/blog/tag/marketing), [warehousing](https://www.ashtonne.com/blog/tag/warehousing), [trusted packaging partner](https://www.ashtonne.com/blog/tag/trusted-packaging-partner), [supply chain](https://www.ashtonne.com/blog/tag/supply-chain), [shipping damages](https://www.ashtonne.com/blog/tag/shipping-damages) [« Back to Blog](https://www.ashtonne.com/blog) #### Contact us using the form below or call us at [877-522-6937](tel:8775226937). ["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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