<img alt="" src="https://secure.leadforensics.com/103034.png" style="display:none;">

Custom Pet Food Packaging

Custom Pet Food Packaging
Bill Madl Posted on January 21, 2021 | Updated on June 12, 2023

At Ashtonne Packaging, we help companies, including large, small, or start-up businesses,  that sell and distribute pet products in identifying the best packaging for their products and their distribution model.  We focus on ways to reduce transit damage, minimizing labor and freight costs, while building brand awareness.   

Trending Consumer Pet-Related Buying Habits

Over the past two decades, the shopping and buying habits of consumers have changed significantly. Previously, the only way that consumers could purchase items would be to visit a retail store, buy the product off the shelf, and transport it to their homes. These products arrived at the retail shelf by utilizing a hyper-efficient distribution model developed and optimized over many years. Goods were shipped on a pallet via truck to a retail distribution center. Retailers would deliver the products to the consumer or brick-and-mortar stores.

In the early 2000s, the direct-to-consumer sales and distribution model blossomed and began to create distribution issues for consumer product companies. Companies had to decide how to integrate a distribution model that included small parcel deliveries directly to consumers’ homes, while still serving the long-standing retail distribution model. For companies selling fragile products like drinking glasses, light bulbs, and other fragile products, this transition has been especially difficult. The shift to small parcel deliveries significantly increased the damage of fragile goods in transit because the packaging was designed specifically to ship via the old palletized retail distribution model. Many companies' initial reaction to this increased damage was to add additional packaging materials (additional paper, bubble wrap, etc) to the pack to try to add protection. In some cases, this “over-pack” did help to reduce damage. However, the additional labor costs and freight costs associated with this method proved to be overall counter-productive.

Today, in the ever-growing and changing pet products market, the trend in packaging is sustainability and how that can be paired with custom branding and cost to entice repeat customers. Today's online shoppers (19%) consider price important, but trust in branding is more important. Customers are buying more products online in bulk, pet food packaging, and the concern here is ensuring food bought is fresh and the packaging has clear nutritional value identified.

Note that there is a huge appetite for American brands as they have been proven best in this market. This growth will allow for local and custom pet food packaging development, and companies that focus on improving safety and healthcare will reflect the biggest growth!  Getting the packaging done properly will ensure that these companies can grow their sales and profits. 

Here at Ashtonne Packaging, with our Design Team of trained experts, we have the ability to develop custom-designed packaging for pet product customers, especially those in a start-up or small business situations where you are competing with larger companies:

  • Eliminate damage related to direct-to-consumer shipments with pet packaging
  • Minimize additional labor or freight costs associated with pet packaging
  • Focus on "total cost" savings from design concept to completion
  • Develop product or pet food packaging that stands out in the crowded pet-related markets

            Pet Products- with custom designed packaging         Pet Store Products- with custom designed packaging         Pet related products- pet products with custom packaging         Pet Assesories- pet products with custom packaging 


Whatever pet products you are shipping to retail or to consumers via e-commerce, Ashtonne Packaging has the experience to design your custom packaging that is unique, branded, and environmentally friendly. Please contact us, or call us at 877-522-6937.    Contact Us

If you are ready to change your packaging partner and need one that with experience and expertise, especially in custom-designed packaging for pet food and other pet products, click below to schedule a meeting!


« Back to Blog
Ashtonne Author Bio Box-01

Contact us using the form below or call us at 877-522-6937.

"Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps Bendon secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!"
Rachel Rabalais
Ashland, Ohio
"We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.”