--- title: eCommerce Essentials for Business to Consumer Sales description: ECommerce packaging essentials- Ensure your brand packaging stands out, utilizing custom designed solutions and your customers have an unboxing experience! image: https://www.ashtonne.com/hubfs/eCommerce/ecommerce-ashtonne-packaging-ashland-ohio.jpg --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # eCommerce Essentials for Business to Consumer Sales - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![eCommerce Essentials for Business to Consumer Sales](https://www.ashtonne.com/hubfs/eCommerce/ecommerce-ashtonne-packaging-ashland-ohio.jpg) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on January 27, 2019 | Updated on January 15, 2023                                                            ![E-Commerce packaging solutions using innovative packaging from a packaging partner](https://www.ashtonne.com/hs-fs/hubfs/eCommerce/E-Commerce.jpg?width=178&name=E-Commerce.jpg)                                                                                                                                                                                               eCommerce is changing the way we do business today and it's important we understand the essentials to get it right, the first time, and focus on the growing business to consumer sales (b2c) As more consumers shift from in-store shopping to the eCommerce marketplace, especially under today's conditions, with Amazon leading the surge, the packaging continues to evolve, especially toward less waste and fillers and better recyclability. But one thing that never changes is the need for customer satisfaction. Industries must continue to rethink their approach, especially when it comes to packaging, allowing their brands to stand out, generating repeat sales and increased revenue. ## What’s the Packaging Difference? When shopping for products off the shelf, with [retail and shelf ready packaging](https://www.ashtonne.com/blog/2017/08/04/retail-ready-and-shelf-ready-packaging), the consumer doesn’t always know what they’re looking for, so they can find themselves tempted by the products themselves. While targeted packaging can help differentiate a product’s value and purpose–do I need a “serious,” heavy-duty battery for the smoke detector or a budget one for my kid’s annoying new toy?–the product very much stands on its own, fully or partially displayed. | ![36-System-PDQ Barbasol- creative packaging and custom designed packaging for retail and shelf ready packaging](https://www.ashtonne.com/hs-fs/hubfs/Custom%20Packaging/36-System-PDQ%20Barbasol.jpg?width=349&name=36-System-PDQ%20Barbasol.jpg) | Off-the-shelf packaging, then, can be much more generic than direct-to-consumer packaging because its purpose is to get the products to the store safely, where they will be displayed. Returns on these products are easier to deal with as well as they can be taken directly back to the store. | | --- | --- | | ![E-Commerce business dealing and ecommerce packaging solutions](https://www.ashtonne.com/hs-fs/hubfs/eCommerce/E-Commerce%20dealing.jpg?width=349&name=E-Commerce%20dealing.jpg) | But in B2C direct, packaging takes center stage as the consumer opens in anticipation of the contents inside–contents they have already reviewed, chosen, and purchased. A blunder in packaging could lead to a disappointed consumer. Make sure your packaging is designed to travel through the supply chain easily and on time.  | | --- | --- | | --- ## ![Boxes at front door using eCommerce packaging solutions and innovative packaging](https://www.ashtonne.com/hs-fs/hubfs/eCommerce/Boxes%20at%20front%20door.jpg?width=144&name=Boxes%20at%20front%20door.jpg) ![Ashtonne box at doorstep- eCommerce packaging, B to C](https://www.ashtonne.com/hs-fs/hubfs/eCommerce/Ashtonne%20box%20at%20doorstep%20with%20big%20logo.jpg?width=281&name=Ashtonne%20box%20at%20doorstep%20with%20big%20logo.jpg)       ![E-commerce buying- an unboxing experience using eCommerce packaging solutions](https://www.ashtonne.com/hs-fs/hubfs/Amazon%20Links%20and%20Articles/E-commerce%20buying.jpg?width=236&name=E-commerce%20buying.jpg) Direct-to-consumer packaging must excel in graphics, fillers, ease of opening, and material quality. Rather than sitting in a cart with other items grabbed from the shelf, the direct-to-consumer product often arrives on the doorstep alone as a special guest of honor. Your excited consumer may open the product in front of others, showing off the packaging as well. A positive [unboxing event,](https://www.ashtonne.com/ecommerce/unboxing-logo-video) full of the right colors, textures, and personal touches, ease of opening and good quality overall, leads to word of mouth and repeat business. The package should scream "open me" as the consumer has a "dramatic moment of reveal" and shares this experience with family and friends.  If you are ready to make a decision now and need immediate assistance, even if advice on a current project, complete the simple form below and hit "submit" and we will respond quickly!   ## Making the Shift Transitioning to [eCommerce](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne) should be an exciting development, not a burden, to your company. Aim to disrupt, not just keep up with, your current industry with packaging that exceeds your consumers’ expectations and leads them back to “buy again.”  Just about any packaging company can come up with off-the-shelf solutions–it’s been the model for decades. But for direct-to-consumer packaging, finding the right supplier, a packaging partner, is key. You need an expert who understands the dynamics and critical differences of B2C business. You need a [supplier that has experience](https://www.ashtonne.com/creative-packaging-and-unique-product-solutions) in designing BC sales and takes the time to understand you goals and the differences between retail and B2C sales; one that understands speed to market and familiarity with the distribution and logistical channels is critical. You need a packaging partner who can provide [eCommerce packaging solutions ](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne)and has expertise in that area and has [testimonials](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) to support their efforts. What concerns do you have about transitioning from off-the-shelf to direct-to-consumer product delivery? [Click here](https://www.ashtonne.com/why-ashtonne/case-study-smilo-baby-products) to see how Smilo Baby Products changed the world and what they thought of our work! Allow a [packaging company near me ](https://www.ashtonne.com/)to take the burden off your schedule and allow you to focus your efforts on your core competencies, and not packaging. Work with an innovative partner who will address your questions and provide unique and creative packaging solutions, based on your budget,  design and consumer experience requirements,  to jump start your sales and ensure your success!  To make the most of your direct-to-consumer sales, explore what it means to create an [unboxing experience](https://www.ashtonne.com/ecommerce/unboxing-experience-0), and then [*contact us *](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions)to start a conversation. Realize the [eCommerce essentials ](https://www.ashtonne.com/ecommerce/unboxing-experience-0)for business to consumer sales and do something about it today! And if you are ready for us to help, we are ready for you, so go ahead and schedule a brief meeting with us NOW! [![    Contact Us](https://no-cache.hubspot.com/cta/default/5108155/2cd96a44-0ce6-4705-b635-7aa158274279.png)](https://cta-redirect.hubspot.com/cta/redirect/5108155/2cd96a44-0ce6-4705-b635-7aa158274279) | | --- | ** **Tags:** [custom designed packaging](https://www.ashtonne.com/blog/tag/custom-designed-packaging), [ecommerce](https://www.ashtonne.com/blog/tag/ecommerce), [unboxing experience](https://www.ashtonne.com/blog/tag/unboxing-experience), [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [custom packaging design](https://www.ashtonne.com/blog/tag/custom-packaging-design), [product packaging](https://www.ashtonne.com/blog/tag/product-packaging), [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [unboxing](https://www.ashtonne.com/blog/tag/unboxing), [e-commerce](https://www.ashtonne.com/blog/tag/e-commerce) [« Back to Blog](https://www.ashtonne.com/blog) [![Ashtonne Author Bio Box-01](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne%20Author%20Bio%20Box-01.png?width=500&height=239&name=Ashtonne%20Author%20Bio%20Box-01.png "Ashtonne Author Bio Box-01")](https://www.ashtonne.com/about-bill-madl) #### Contact us using the form below or call us at [877-522-6937](tel:8775226937). ["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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