eCommerce is changing the way we do business today and it's important we understand the essentials to get it right, the first time, and focus on the growing business to consumer sales (b2c)
As more consumers shift from in-store shopping to the eCommerce marketplace, especially under today's conditions, with Amazon leading the surge, the packaging continues to evolve, especially toward less waste and fillers and better recyclability. But one thing that never changes is the need for customer satisfaction. Industries must continue to rethink their approach, especially when it comes to packaging, allowing their brands to stand out, generating repeat sales and increased revenue.
What’s the Packaging Difference?
When shopping for products off the shelf, with retail and shelf ready packaging, the consumer doesn’t always know what they’re looking for, so they can find themselves tempted by the products themselves. While targeted packaging can help differentiate a product’s value and purpose–do I need a “serious,” heavy-duty battery for the smoke detector or a budget one for my kid’s annoying new toy?–the product very much stands on its own, fully or partially displayed.
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Off-the-shelf packaging, then, can be much more generic than direct-to-consumer packaging because its purpose is to get the products to the store safely, where they will be displayed. Returns on these products are easier to deal with as well as they can be taken directly back to the store. |
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But in B2C direct, packaging takes center stage as the consumer opens in anticipation of the contents inside–contents they have already reviewed, chosen, and purchased. A blunder in packaging could lead to a disappointed consumer. Make sure your packaging is designed to travel through the supply chain easily and on time. |
