Top Four Reasons to Consider a Packaging Redesign

Prices and costs are on the rise and inflation continues to be one of the challenges businesses are facing today. At Ashtonne Packaging, in business since 2007, we are fighting inflation too, and monitoring our costs to help ensure we provide value for our customers, helping them increase sales and profits. One of the areas we feel can help improve sales and profits is packaging redesign.

Please see the four top reasons to consider a packaging redesign:

1) Inflation and rising costs

Companies today, corporations, small businesses, or even brand new businesses don't have time to see all kinds of packaging companies and all the services each offers. They are concerned about inflation and rising costs, especially with all the recent shortages and issues getting products. Identify a packaging partner, a company dedicated to their customers and providing custom-designed packaging, redesigned to fit your growing needs. One company, servicing more of your products and providing new designs that promote your products and services and increase your branded image, is most likely the best opportunity to reduce costs and increase profits!

2) Material options, especially recyclability and eco-friendliness

Allow them to focus on materials that are recyclable and sustainable, yet provide the "pop" your products need in the market. Package redesign, utilizing recycled and eco-friendly material options, is a perfect method to achieve your packaging goals for cost-saving opportunities. There are a plethora of other material options available for redesigning packaging, including the elimination of packaging!

3) Your current packaging handling and supply chain

Allow a supplier to come in and analyze your processes and packaging - identify how a package is handled through your supply chain and develop solutions to move faster with fewer touches, getting your products to market sooner and with less waste. Many times a product is over-packaged, either with too much filler or perhaps using a stronger box than what is actually necessary. A packaging redesign can eliminate excess packaging and save you cost with reduced shipping weight. An SKU consolidation can eliminate floor space and save you money by not keeping as much inventory on your floor, and having all of it usable, avoiding damage and waste. Some packaging is designed to run on automated equipment which could result in leaner packaging and automated processes saving materials and labor. With labor rates in North America on the rise, a custom box designed to run on automated equipment could be a viable alternative. Get a packaging redesign that allows for different transit situations that will result in lower labor costs, less waste, lower returns, and better shipping rates. Sometimes just "tweaking" the dimensions of a carton or shying flaps can help eliminate cost. Bottom line: partner with a reputable packaging company that can custom redesign new, and revise existing packaging.

4) Labor-saving opportunities

Consider your product packaging and determine if there is a better method that would save money and labor. Consider all packaging design trends and options as the cost of cutting and printing dies can be expensive and may not be needed. With the rapid growth of e-commerce, perhaps sending your products B2C are critical. Our success with ecommerce packaging and retail packaging and allowing customers to have an unboxing experience, creating a dramatic "moment of reveal", could be a solution to improve sales and profits. Are there situations where you are hand packing products that could be done by a third party, offsite, saving time, and labor, and freeing up floor space? Third-party fulfillment programs can allow you to focus on your core competencies. The opportunity for successful package redesign will increase as these scenarios are evaluated.

Contact ashtonne packaging for your next packaging redesign

Inflation happens as a result of a macroeconomy, and now, with the recent supply chain shortages, what are you doing to increase your sales and profits? You will need to evaluate all your product packaging redesign options and package design trends with a reputable company, a packaging partner that takes the time to understand your business, including all aspects of your supply chain. Call Ashtonne Packaging (877-522-6937) and let us develop plans together to make this happen! If you are a new or start-up business, or just a small business, and are ready to make a decision, or at least consider your options, schedule a personalized meeting.

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