How Custom Packaging and Branding partners can get you to market faster and plan for what’s next.
If you’re launching a new product or service, timing is everything.
Do we ship it now? But what if it’s not ready?
Do we ship it later? But what if we miss the opportunity?
Do we wait until it’s perfect? But what if we miss the mark?
The bottom line is, until you go to market, you haven’t made anything. Sooner or later, you’re going to have to jump.
That’s why the concept of MVP, or Minimum Viable Product is so effective when implemented with the right packaging, branding, logistics, and data partners.
MVP, was popularized as a business term in The Lean Startup by Eric Reis as a “go-to-market” strategy that asks “What’s the least we can spend on the most viable product to gain data and know what to do next?”
Sure, it may not be the dream product, but it’ll get you to the next right thing. You’ll save more than you’ll spend. And, when you have the right partners in place, you can mitigate the cost of “do-overs”.
Here are five ways “MVP” with the right partners can help improve your chance of success in the open market:
Launch Faster: Beat the competition, and build a brand. Make sure you’ve got a marketing team in place that can study analytics and user behavior and compare it against future iterations.
Save Money: Going all in can be expensive. Especially in Custom Packaging. It makes sense to test your packaging and shipping success with a go-to-market plan for now and a plan for what’s next.
Get feedback: This is key! For instance, imagine spending thousands of dollars on an unboxing experience that falls flat. Plan for a Minimum Viable Product unboxing experience, too. Improve it from there. A custom packaging partner should adapt with you.
Test the Market: Market research doesn’t always transfer to the real results. Test the market for true data. Pivot and grow from there.
Brand Recognition: With MVP, first impressions can happen twice. Let your custom packaging expert help you find the most visual and durable way to go to market now, and make sure they are ready to improve with you when the data comes back.
In a best-case scenario, your initial product offering is a home run. But in case you need to improve the custom packaging, product design, functionality, shipping logistics, or visual brand, it makes sense to find out now, before you find out the hard way later.
From a new idea to the next expansion, Ashtonne Packaging has been helping both large and small businesses launch new products and expand product lines with product packaging and display strategy, design, and development for over 15 years.
Are you a new or start-up business, or an existing business looking to compete online? Do you have a direct-to-consumer product that needs to make its mark in e-commerce and also be able to utilize packaging as a branding tool for your company? if so, learn more about how we can help with MVP and Concept to Counter planning, call Ashtonne Packaging at 877-522-6937 or contact us here, and let’s set a time to talk. Let’s plan on it.
