Enhance The Unboxing Experience
4 Strategies to Enhance the Unboxing Experience for Your Customers
In the quest to enhance the unboxing experience for customers, we sought insights from four industry professionals, including a digital marketing manager and a company owner. From revamping packaging for enhanced engagement to playful branding that invites pet interaction, these experts share their unique strategies and the impact they've had on social media sharing and word-of-mouth.
- Revamping Packaging for Enhanced Engagement
- Handwriting Notes Boost Social Sharing
- Interactive Inserts Encouraging Social Sharing
- Playful Branding Inviting Pet Interaction
Revamping Packaging for Enhanced Engagement
At Ubuy, we recently revamped our product packaging by using unique and attractive packaging designed to enhance the unboxing experience for our customers. We incorporated vibrant colors, high-quality materials, and the brand's signature elements to make the box stand out.
By doing so, there was a significant increase in our social media engagement as well as reach, because customers shared their experiences with their friends and families, thereby promoting Ubuy in front of potential customers.
Fahad Khan, Digital Marketing Manager, Ubuy India
Handwriting Notes Boost Social Sharing
Enhancing the unboxing experience for our customers is a strategy we've honed over time. One approach was the inclusion of heartfelt, handwritten notes in our product packaging. These notes convey our authentic gratitude for their support, adding a personal touch to their purchase.
This seemingly small action has had a substantial impact on social media sharing and word-of-mouth recommendations. Our customers frequently share photos of their unboxing moments on various platforms, and their warm comments are a testament to the success of this approach.
This organic sharing not only pleases our customers but also serves as a potent tool for organic marketing, fostering brand loyalty and encouraging customer referrals. Undoubtedly, this personalization has created a more memorable and shareable unboxing experience for our customers.
Nilesh Rakholia, Director, Abelini
Interactive Inserts Encouraging Social Sharing
We have incorporated interactive inserts, such as puzzles and games, within our product packaging. These inserts provide customers with an engaging and enjoyable experience during unboxing.
For example, our cosmetics brand includes a special makeup challenge card where customers can create unique looks using the products. This interactive element has generated excitement and encouraged customers to share their unboxing experiences on social media, leading to a significant increase in social media sharing and positive word-of-mouth recommendations.
Yoana Wong, Co-Founder, Secret Florists
Playful Branding Inviting Pet Interaction
In this world, nothing can be said to be certain, except that everyone loves playful branding and their pets.
Our client, a NYC-based women's workwear brand, was looking for a way to add moments of discovery to the unboxing experience. And who knows the true unboxing experience better than a cat?
At the bottom of every branded box, customers would find text that read, "Place cat here," with a branded, pet-themed hashtag. And sure enough, cats did what cats do best—they made any and every empty box their new home.
As a result, buyers started sharing pictures and videos of their cats lounging in the box, checking out the box, and even avoiding the box. Buyers tagged the brand and used the branded hashtag, which gave us powerful metrics to track the success of the campaign.
The key to designing a shareable unboxing experience is to consider the moments your audience is already sharing––and cat content checks every box!
Chelsea Evans-Flower, Owner, Scott Social
Smilo Baby Products is one of our many customers and small businesses that utilize packaging for an unboxing experience for their customers and also as a branding tool for their companies.
Are you a new or start-up business, or an existing business looking for strategies to enhance your customer's unboxing experience? Do you have a direct-to-consumer product that needs to make its mark and also be able to utilize packaging as a branding tool for your company? Call 877-522-6937 or contact Ashtonne to see what unique and cost-saving solutions we can custom design and work with strategies for you that will enhance your customer's unboxing experience!
