---
title: 4 Strategies to Unlock The Unboxing Experience For Your Customers
description: Unlock the unboxing experience for your customers with custom designed packaging, personal notes and such, and branding, all through a packaging partner.
image: https://www.ashtonne.com/hubfs/Anatomy%20of%20unboxing%20experience.png
---

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# 4 Strategies to Unlock The Unboxing Experience For Your Customers

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** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on September 23, 2023 | Updated on June 12, 2024

## Enhance The Unboxing Experience 

**4 Strategies to Enhance the Unboxing Experience for Your Customers**

In the quest to enhance the [unboxing experience](https://www.ashtonne.com/ecommerce/unboxing-experience-0) for customers, we sought insights from four industry professionals, including a digital marketing manager and a company owner. From revamping packaging for enhanced engagement to playful branding that invites pet interaction, these experts share their unique strategies and the impact they've had on [social media sharing](https://www.ashtonne.com/blog/importance-of-social-media-in-todays-business) and word-of-mouth.

- Revamping Packaging for Enhanced Engagement
- Handwriting Notes Boost Social Sharing
- Interactive Inserts Encouraging Social Sharing
- Playful Branding Inviting Pet Interaction

###  Revamping Packaging for Enhanced Engagement

At Ubuy, we recently revamped our product packaging by using unique and attractive packaging designed to enhance the unboxing experience for our customers. We incorporated vibrant colors, high-quality materials, and the brand's signature elements to make the box stand out.

By doing so, there was a significant increase in our [social media engagement](https://www.ashtonne.com/blog/importance-of-social-media-in-todays-business) as well as reach, because customers shared their experiences with their friends and families, thereby promoting Ubuy in front of potential customers.

 [Fahad Khan](https://www.linkedin.com/in/mefahadkhan/), Digital Marketing Manager, [Ubuy India](https://www.ubuy.co.in)

###  Handwriting Notes Boost Social Sharing

Enhancing the unboxing experience for our customers is a strategy we've honed over time. One approach was the inclusion of heartfelt, handwritten notes in our product packaging. These notes convey our authentic gratitude for their support, adding a personal touch to their purchase.

This seemingly small action has had a substantial impact on [social media sharing ](https://www.ashtonne.com/blog/importance-of-social-media-in-todays-business)and word-of-mouth recommendations. Our customers frequently share photos of their unboxing moments on various platforms, and their [warm comments are a testament](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) to the success of this approach.

 This organic sharing not only pleases our customers but also serves as a potent tool for organic marketing, fostering brand loyalty and encouraging customer referrals. Undoubtedly, this personalization has created a more memorable and shareable [unboxing experience](https://www.ashtonne.com/ecommerce/unboxing-experience-0) for our customers. 

[Nilesh Rakholia](https://www.linkedin.com/in/nilesh-rakholia-6b60273b/), Director, [Abelini](https://www.abelini.com)

### Interactive Inserts Encouraging Social Sharing

We have incorporated interactive inserts, such as puzzles and games, within our product packaging. These inserts provide customers with an engaging and enjoyable experience during unboxing.

 For example, our cosmetics brand includes a special makeup challenge card where customers can create unique looks using the products. This interactive element has generated excitement and encouraged customers to share their [unboxing experiences ](https://www.ashtonne.com/ecommerce/unboxing-experience-0)on social media, leading to a significant increase in [social media sharing](https://www.ashtonne.com/blog/importance-of-social-media-in-todays-business) and positive word-of-mouth recommendations.

 [Yoana Wong](https://www.linkedin.com/in/yoana-wong-b63323281/), Co-Founder, [Secret Florists](https://www.secretflorists.com)

###  Playful Branding Inviting Pet Interaction

In this world, nothing can be said to be certain, except that everyone loves playful branding and their pets.

Our client, a NYC-based women's workwear brand, was looking for a way to add moments of discovery to the unboxing experience. And who knows the true [unboxing experience](https://www.ashtonne.com/ecommerce/unboxing-experience-0) better than a cat?

 At the bottom of every branded box, customers would find text that read, "Place cat here," with a branded, pet-themed hashtag. And sure enough, cats did what cats do best—they made any and every empty box their new home.

 As a result, buyers started sharing pictures and videos of their cats lounging in the box, checking out the box, and even avoiding the box. Buyers tagged the brand and used the branded hashtag, which gave us powerful metrics to track the success of the campaign.

 The key to designing a shareable [unboxing experience](https://www.ashtonne.com/ecommerce/unboxing-experience-0) is to consider the moments your audience is already sharing––and cat content checks every box!

[Chelsea Evans-Flower](https://www.linkedin.com/in/chelseascottflower/), Owner, [Scott Social](https://scottsocialmarketing.com)

Smilo Baby Products is one of our many customers and [small businesses ](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses)that utilize packaging for an [unboxing experience](https://www.ashtonne.com/ecommerce/unboxing-experience-0) for their customers and also as a branding tool for their companies. 

 ![Smilo custom packaing solutions, creative ecommerce packaging and unboxing experience utilizing packaging as a branding tool- ashtonne packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/smilo_grow_baby_grow.jpg?width=462&height=260&name=smilo_grow_baby_grow.jpg)

![Opening xmas gift for a memorable and sharable unboxing experience](https://www.ashtonne.com/hs-fs/hubfs/eCommerce/Opening%20xmas%20gift.jpg?width=496&height=325&name=Opening%20xmas%20gift.jpg)

Are you a new or start-up business, or an existing business looking for strategies to enhance your customer's [unboxing experience](https://www.ashtonne.com/ecommerce/unboxing-experience-0)? Do you have a direct-to-consumer product that needs to make its mark and also be able to utilize packaging as a [branding tool](https://www.ashtonne.com/services/brand-marketing-with-custom-designed-boxes) for your company? [Call 877-522-6937](tel:877-522-6937) or [contact Ashtonne](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) to see what unique and cost-saving solutions we can custom design and work with strategies for you that will enhance your customer's [unboxing experience!](https://www.ashtonne.com/ecommerce/unboxing-experience-0)

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** **Tags:** [unboxing experience](https://www.ashtonne.com/blog/tag/unboxing-experience), [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [packaging company](https://www.ashtonne.com/blog/tag/packaging-company), [product packaging](https://www.ashtonne.com/blog/tag/product-packaging), [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [retail ready packaging](https://www.ashtonne.com/blog/tag/retail-ready-packaging), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [branding](https://www.ashtonne.com/blog/tag/branding), [packaging partner](https://www.ashtonne.com/blog/tag/packaging-partner), [ecommerce packaging](https://www.ashtonne.com/blog/tag/ecommerce-packaging), [branding tool](https://www.ashtonne.com/blog/tag/branding-tool) 

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["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!"

[Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Bendon](https://www.bendonpub.com)   
Ashland, Ohio

[“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Lake Erie Frozen Foods](http://www.leffco.net/)  
Ashland, Ohio

["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Smilo Baby Products ](https://www.smilobaby.com)

<https://www.smilobaby.com>

<https://www.smilobaby.com>

<https://www.smilobaby.com>

<https://www.smilobaby.com>

<https://www.smilobaby.com>

<https://www.smilobaby.com>

[<https://www.ashtonne.com/customer-testimonials-of-packaging-partner><https://www.ashtonne.com>"We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.”  

](https://www.smilobaby.com)

[Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Smilo Baby Products](https://www.smilobaby.com)

["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!”  
](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Uniontown Brewing](https://www.uniontownbrewing.com)   
Ashland, OHIO

[Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it!   
](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Yubi Beauty](https://www.loveyubi.com)   
Powell, Ohio

["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need."

[Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Barbasol](https://www.barbasol.com)   
Ashland, Ohio

["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Lenox](https://www.lenox.com)

["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[SPX Brands](https://solarxeyewear.com/)

[“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Gripknife LLC](https://www.gripknife.com)

[“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Fin Fur Feather Outfitters](https://www.finfeatherfur.com)

["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Inspire Design](https://www.inspiredesignco.com)

[“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.”  
](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Smilo Baby Products](https://www.smilo.com)

[" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
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["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

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