---
title: INSIGHT INTO The Future of Packaging
description: The future of the packaging industry will need to focus on custom corrugated packaging, based on sustainability, creative design, personalization and ecommerce packaging- the future of packaging.
image: https://www.ashtonne.com/hubfs/Crystal%20ball%20future%20with%20sun.jpg
---

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# INSIGHT INTO The Future of Packaging

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** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on January 12, 2022 | Updated on June 27, 2022

 

              

## **What the Future Holds for Packaging**

 

When anyone considers how to predict the future for packaging, without having to look into a crystal ball, it's always prudent to see where packaging was yesterday and where it is today, including all positives and areas of improvement needed. With all the landfills, wasted energy, space, and labor, it's critical we evaluate our resources and understand some key trends a good packaging company can help you with.

Regardless of whether or not you are a large business, just getting started in business, or an existing [small business](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses), here are five keys trends and areas where we see the future of packaging heading:

- Ecommerce
- Sustainability and eco-friendly 
- Design concepts
- Personalization
- Manufacturing and delivery

* Ecommerce   ![E-commerce sales with logo- ecommerce packaging](https://www.ashtonne.com/hs-fs/hubfs/E-commerce%20sales%20with%20logo%20on%20laptop-1.jpg?width=161&name=E-commerce%20sales%20with%20logo%20on%20laptop-1.jpg)        ![E-CommerceE-commerce sales with logo- ecommerce packaging](https://www.ashtonne.com/hs-fs/hubfs/E-Commerce.jpg?width=129&name=E-Commerce.jpg)        ![Online millenialls shopping-E-commerce sales with logo- ecommerce packaging](https://www.ashtonne.com/hs-fs/hubfs/Online%20millenialls%20shopping.jpg?width=161&name=Online%20millenialls%20shopping.jpg)

Let's start with the dramatic expansion of [ecommerce](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne) and how that will impact the future of packaging, and the future of the packaging industry. With the continued growth of ecommerce, led by the king of [ecommerce](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne), Amazon, and further driven by COVID-19 and how that limited the ability of consumers to visit brick and mortar stores, [ecommerce](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne) is growing dramatically and setting the stage where consumers now look to shop online first before even considering a brick and mortar location.

[Ecommerce](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne) companies are targeting consumer brands and analyzing consumer behaviors to drive their products. Giant ecommerce companies like Amazon and Walmart will continue to focus on reducing waste, eliminating packaging where applicable, and delivering a [sustainable, eco-friendly package](https://www.ashtonne.com/eco-friendly-packaging-materials) to their consumers. Additionally, packaging will need to continue to deliver an unboxing experience for consumers through protection, safety, elimination of waste, and focusing on [brand awareness.](https://www.ashtonne.com/services/brand-marketing-with-custom-designed-boxes)

* Sustainability and Eco Friendly  ![Rcycle shipping box- sustainable, eco friendly](https://www.ashtonne.com/hs-fs/hubfs/Rcycle%20shipping%20box.png?width=186&name=Rcycle%20shipping%20box.png) ![Think Green-sustainable, eco friendly](https://www.ashtonne.com/hs-fs/hubfs/Thnk%20Green.jpg?width=149&name=Thnk%20Green.jpg)  ![Go Green- sustainable, eco friendly packaging](https://www.ashtonne.com/hs-fs/hubfs/Sustainable%20and%20Recycled/Go%20Green.png?width=105&name=Go%20Green.png)

[Sustainability and eco-friendly](https://www.ashtonne.com/eco-friendly-packaging-materials) are the key buzzwords in packaging, and they are the biggest trends taking place today within packaging and the packaging industry. Not only will this trend continue as consumers show they are willing to pay more for an [eco-friendly](https://www.ashtonne.com/eco-friendly-packaging-materials) package, but companies like Amazon are setting standards for [sustainability](https://www.ashtonne.com/eco-friendly-packaging-materials) by guiding their suppliers to minimize packaging and charging penalties when not adhered to.

Going forward, reflecting a commitment to the environment, and a huge push by consumers, packaging suppliers will be required to minimize waste, maximize the use of [recycled materials, ](https://www.ashtonne.com/eco-friendly-packaging-materials)and focus on packaging that reduces the carbon footprint and energy needed to manufacture and ship their products.

Packaging suppliers will deliver packaging made from natural starches, utilizing vegetable and algae-based materials that are edible or dissolvable. In some cases, returnable packaging will make a comeback, just like in the days of milk bottles on your doorstep! Consider laundry and dishwashing detergents and the trend in dissolvable packaging going on there. How many medicines are encased in pill format that we dissolve routinely? Consumers and consumer products companies will finally begin to pick materials that are truly [sustainable](https://www.ashtonne.com/eco-friendly-packaging-materials) based on material contents and [recycled content](https://www.ashtonne.com/eco-friendly-packaging-materials). They are willing to pay a premium for this service to the environment. This is where the future of the packaging industry will need to go to satisfy consumers!

* Design Concepts     ![Smilo display- custom branding sizes and shapes](https://www.ashtonne.com/hs-fs/hubfs/Smilo%20display.jpg?width=108&name=Smilo%20display.jpg)    ![E-commerce sales with logo- ecommerce packaging- custom branding with sizes and shapes](https://www.ashtonne.com/hs-fs/hubfs/2_Garc_on_Wines_10_Bottle_Case_-_landscape-1000x640px.jpg?width=151&name=2_Garc_on_Wines_10_Bottle_Case_-_landscape-1000x640px.jpg)       ![coffee-box-E-commerce sales with logo- ecommerce packaging- custom branding with sizes and shapes](https://www.ashtonne.com/hs-fs/hubfs/coffee-box-1-1.jpg?width=153&name=coffee-box-1-1.jpg)

[Design concepts ](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses)are critical for packaging being cost-effective, waste-conscious, practical, and eye-appealing. The future of packaging will have different shapes and sizes [designed to utilize packaging efficiencies ](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses)for space, storage, and serving portion sizes.

With ecommerce growth, many consumers, especially singles, will demand smaller portions. Smaller serving sizes will also be designed to increase shelf life for foods. Easy-open features on packaging will take the forefront of design as more consumers continue to get their products online. The less packaging the better!

Additionally, brand owners will seek to protect their product authentication through RFID labels and smart tags, all part of the new design concepts. Space-saving packaging will also be the rule, utilizing squares and corners on the packaging. Consider a pizza box, square forever, yet with a round pizza inside. This will change! Printed electronics will be a part of the new design as they will be intended to show usage, [brand identity](https://www.ashtonne.com/services/brand-marketing-with-custom-designed-boxes), and "pop," including tracking consumer usage. Manufacturers and distributors will know when it's time for you to reorder and will remind you accordingly!

* Personalization     ![Void Fill with bubble and person- personalization and the future of packaging](https://www.ashtonne.com/hs-fs/hubfs/Void%20Fill%20with%20bubble%20and%20person.jpeg?width=168&name=Void%20Fill%20with%20bubble%20and%20person.jpeg)        ![acid league beverage packaging-personalization and the future of packaging](https://www.ashtonne.com/hs-fs/hubfs/acid%20league%20beverage%20packaging.jpg?width=125&name=acid%20league%20beverage%20packaging.jpg)           ![Personalized coke bottles-personalization and the future of packaging](https://www.ashtonne.com/hs-fs/hubfs/Personalized%20coke%20bottles.png?width=126&name=Personalized%20coke%20bottles.png)

Personalization will play a role in the future of packaging, whether through adding your name to a product or adding colors that match a holiday or just focusing on any event that's important to you. Just as recent Coke bottles have had names on them, you will be able to get your products personalized and perhaps even get your name on the products you choose to buy. This future personalization will drive consumers to purchase more of a specific brand as it focuses on the consumer, their buying and spending habits, and what they desire.

* Manufacturing and Delivery    ![Drone with shopping cart](https://www.ashtonne.com/hs-fs/hubfs/Drone%20with%20shopping%20cart.jpg?width=177&name=Drone%20with%20shopping%20cart.jpg)       ![Driverless trucks](https://www.ashtonne.com/hs-fs/hubfs/Driverless%20trucks.png?width=199&name=Driverless%20trucks.png)

When it comes to the future of packaging, there will be the need for manufacturing and delivery to be centered on speed and the emerging ways in which products are delivered.

With driverless cars, trucks, and drones becoming more prominent in the future, products will be delivered to your doorstop quicker through smart warehouses, those that utilize empty warehouse space and are closer to the consumer. Safety, efficiency, reduced accidents, less fuel consumption, and improved transit times will all be drivers of adopting driverless trucks and drones. Companies are racing today to try and compete with Amazon and how they alert when a product is delivered through media like Alexa.

Also, manufacturers will utilize 3D printing to a greater degree, such that the packaging is eye-catching, reflects brand awareness, and is affordable. Automation, through robotics in the warehouse and at distribution centers, will also speed up delivery as consumers will want their products that are made to order to arrive just in time, and only in the amounts needed.

* The Future Awaits

In summary, what the future holds for packaging is definitely being driven by the waste and inefficiencies of the past and present, focusing on customer satisfaction, with [sustainable and eco-friendly packaging](https://www.ashtonne.com/eco-friendly-packaging-materials) the key to the future. Suppliers that recognize these trends in their markets through customer interaction, and revolutionize packaging and the customer experience, while protecting our environment, will be the leaders of the future!

[Ashtonne Packaging ](https://www.ashtonne.com/)is experienced in providing packaging and [display](https://www.ashtonne.com/custom-branding-through-point-of-purchase-displays) for many markets and is poised for the future! We have helped many of our customers create, optimize, and improve the ROI for their packaging and displays.  Here are some of the markets that Ashtonne Packaging serves: 

* [Publishing](https://www.ashtonne.com/publishing-industry-page)

* [Consumer Products](https://www.ashtonne.com/custom-designed-packaging-for-consumer-products)

* [Industrial Products](https://www.ashtonne.com/custom-designed-packaging-for-industrial-products)

* [Food and Beverage](https://www.ashtonne.com/custom-designed-packaging-for-the-food-and-beverage-industry)

* [Glass and Fragile Items](https://www.ashtonne.com/custom-designed-packaging-the-glass-and-fragile-item-industry)

Would you like to increase brand awareness and influence repeat buying behavior with custom-designed packaging, and be prepared for the future? If you are a [small business](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses), or start-up business, or even an existing business launching a new product line, and need help, don't waste a minute more and click below to schedule a meeting with us!

       

If you aren't ready to make that change yet, may I suggest you follow us and [get our eNewsletter](https://www.ashtonne.com/surveys/product-information-enewsletter) to stay informed of industry happenings, cost-saving ideas, and every day "tidbits"!

[877- 522-6937](tel:877-522-6937); or click on the link to **[contact Ashtonne Packagin](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions)****[g](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions)** and ask us about our new **["Custom Designed and Printed Box Program".](https://www.ashtonne.com/services/printed_stock_boxes)**

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Bill Madl, Consultant, coach, and trainer serving the packaging industry since 1967

 

** **Tags:** [custom designed packaging](https://www.ashtonne.com/blog/tag/custom-designed-packaging), [custom design](https://www.ashtonne.com/blog/tag/custom-design), [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [packaging company](https://www.ashtonne.com/blog/tag/packaging-company), [product packaging](https://www.ashtonne.com/blog/tag/product-packaging), [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [branding](https://www.ashtonne.com/blog/tag/branding), [wholesale boxes](https://www.ashtonne.com/blog/tag/wholesale-boxes), [custom cardboard boxes with logo](https://www.ashtonne.com/blog/tag/custom-cardboard-boxes-with-logo), [custom shipping boxes](https://www.ashtonne.com/blog/tag/custom-shipping-boxes), [custom corrugated boxes](https://www.ashtonne.com/blog/tag/custom-corrugated-boxes), [custom printed corrugated boxes](https://www.ashtonne.com/blog/tag/custom-printed-corrugated-boxes), [custom corugated packaging](https://www.ashtonne.com/blog/tag/custom-corugated-packaging), [custom corrugated cardboad boxes](https://www.ashtonne.com/blog/tag/custom-corrugated-cardboad-boxes), [future of packaging](https://www.ashtonne.com/blog/tag/future-of-packaging), [future of packaging industry](https://www.ashtonne.com/blog/tag/future-of-packaging-industry) 

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["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!"

[Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Bendon](https://www.bendonpub.com)   
Ashland, Ohio

[“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

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<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Lake Erie Frozen Foods](http://www.leffco.net/)  
Ashland, Ohio

["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

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<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Smilo Baby Products ](https://www.smilobaby.com)

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[<https://www.ashtonne.com/customer-testimonials-of-packaging-partner><https://www.ashtonne.com>"We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.”  

](https://www.smilobaby.com)

[Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Smilo Baby Products](https://www.smilobaby.com)

["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!”  
](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Uniontown Brewing](https://www.uniontownbrewing.com)   
Ashland, OHIO

[Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it!   
](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Yubi Beauty](https://www.loveyubi.com)   
Powell, Ohio

["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need."

[Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Barbasol](https://www.barbasol.com)   
Ashland, Ohio

["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Lenox](https://www.lenox.com)

["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[SPX Brands](https://solarxeyewear.com/)

[“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Gripknife LLC](https://www.gripknife.com)

[“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Fin Fur Feather Outfitters](https://www.finfeatherfur.com)

["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Inspire Design](https://www.inspiredesignco.com)

[“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.”  
](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Smilo Baby Products](https://www.smilo.com)

[" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

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