---
title: Top Custom Packaging Trends of 2019
description: "Top custom packaging trends of 2019 are: eCommerce packaging, custom boxes, custom cardboard boxes, retail packaging, this from a packaging company near me"
image: https://www.ashtonne.com/hubfs/Misc%20Graphics/Box%20glowing.jpg
---

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# Top Custom Packaging Trends of 2019

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![Top Custom Packaging Trends of 2019](https://www.ashtonne.com/hubfs/Misc%20Graphics/Box%20glowing.jpg)

** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on January 30, 2019 | Updated on November 7, 2022

---

**TOP PACKAGING TRENDS OF 2019:**

BRANDING- [Custom-designed packaging](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses), for all businesses, focusing on branding, is essential for [eCommerce](https://www.ashtonne.com/custom-ecommerce-packaging-solutions-from-ashtonne) and retail consumers, especially if you are a [small business](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses). Amazon has pushed the envelope for online shipping, along with the expansion of social media, forcing businesses to ensure they have a presence that brings repeat business and establishes credibility for their products. [Custom branding](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses), with bold graphics,  allows your company to show who you are and focuses on making a memorable unboxing experience with a dramatic moment of reveal for your customers! Branding is essential in today's business world, especially if you want your products to stand out in the crowd and generate repeat business!

SUSTAINABILITY- Whether it's waste or pollution or over-packaging, the trend will be to make packaging easier to open, with less waste, reusable, with less fillers and no extra packaging.  Last year’s World Economic Forum saw over 250 companies pledge to use [100% reusable, recyclable or compostable packaging](https://www.ashtonne.com/eco-friendly-packaging-materials) by 2025. Companies will need to decide what components of their packaging are required to ensure customer satisfaction and brand loyalty, without impacting the environment in a negative fashion, and reflecting on the supplier's concern for the environment. Less can be best as long as the packaging withstands the [supply chain](https://www.ashtonne.com/blog/benefits-of-a-packaging-partner-in-your-supply-chain) rigors. Simple is good too and that doesn't have to mean cheap or plain. Consumers will look for companies that follow these concerns. Amazon is leading a charge to use ONLY suppliers that use [100% recycled packaging](https://www.ashtonne.com/eco-friendly-packaging-materials), this in their "frustration-free packaging" program. in August, they will start penalizing those non-compliant suppliers. [Amazon is also insisting on the packaging](https://www.aboutamazon.com/sustainability/packaging/frustration-free-packaging) that is easy to open with no extra fillers.

MULTI-CHANNEL FLEXIBILITY- Consumers want a seamless online and retail experience, including the ability to order online and pick it up locally, or have delivered. Many companies are gearing up toward having both an online and retail presence, so it's imperative the product packaging reflects both while understanding their customer's buying patterns. Although online sales are growing at a phenomenal rate, consumers still enjoy the ability to touch their products and see them in retail stores. Keep in mind:

- Consumers are demanding flexibility; they have more choices than ever before
- They still want the "unboxing experience" with less waste and fillers that don't recycle
- They will pay more IF they love what they see inside

**Online shopping has dramatically grown, with Amazon setting the [eCommerce](https://www.ashtonne.com/blog/navigating-the-ecommerce-highway) trend.![E-Commerce dealing](https://www.ashtonne.com/hs-fs/hubfs/Custom%20Packaging/E-Commerce%20dealing.jpg?width=1097&name=E-Commerce%20dealing.jpg)**

 

 [Click here](https://www.ashtonne.com/hubfs/Ashtonne_Packaging_December2018/PDF/smilo_case_study-_final_1-11-18.pdf) to see what one of our customers, Smilo Baby Products, did to develop their [eCommerce](https://www.ashtonne.com/blog/navigating-the-ecommerce-highway) business.

---

**SUMMARY:**

**Packaging trends in 2019 will be [branding ](https://www.ashtonne.com/services/brand-marketing-with-custom-designed-boxes)and ensuring your unique and custom-designed product packaging stands out in this ever-growing field. Make sure your product packaging design is simple, yet bold and reflective of what you want consumers to see and generate return sales from. Use [graphics](https://www.ashtonne.com/services/brand-marketing-with-custom-designed-boxes) to make your point and deliver your brand message!**

**[Sustainability](https://www.ashtonne.com/eco-friendly-packaging-materials) will get bigger this year with companies focusing on reducing waste and fillers in the packaging, and avoiding packaging that doesn't recycle or isn't made from [recyclable materials](https://www.ashtonne.com/eco-friendly-packaging-materials). Consumers will be keeping an eye on this as they look to be [environmentally conscious ](https://www.ashtonne.com/eco-friendly-packaging-materials)too. **

**Multi-channel distribution will continue to be vital for a business hoping to grow sales. Having both an online and retail business will be paramount here as understanding consumer trends about having their items either picked up, shipped locally, or delivered online, and at what cost.**

**Every year trends change, and for the packaging industry, this will be a big year for it! [eCommerce ](https://www.ashtonne.com/blog/navigating-the-ecommerce-highway)growth is fascinating and will allow many businesses, especially [small businesses,](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) to grow as their packaging stand out in the crowd amplifying their brand message and image.**

---

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** **Tags:** [unboxing experience](https://www.ashtonne.com/blog/tag/unboxing-experience), [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [custom packaging design](https://www.ashtonne.com/blog/tag/custom-packaging-design), [product packaging](https://www.ashtonne.com/blog/tag/product-packaging), [custom box company](https://www.ashtonne.com/blog/tag/custom-box-company), [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [retail ready packaging](https://www.ashtonne.com/blog/tag/retail-ready-packaging), [shelf ready packaging](https://www.ashtonne.com/blog/tag/shelf-ready-packaging), [custom boxes](https://www.ashtonne.com/blog/tag/custom-boxes), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [premium packaging](https://www.ashtonne.com/blog/tag/premium-packaging), [unboxing](https://www.ashtonne.com/blog/tag/unboxing), [e-commerce](https://www.ashtonne.com/blog/tag/e-commerce), [packaging trends](https://www.ashtonne.com/blog/tag/packaging-trends), [ecommerce packaging](https://www.ashtonne.com/blog/tag/ecommerce-packaging), [innovative packaging](https://www.ashtonne.com/blog/tag/innovative-packaging), [custom cardboard boxes](https://www.ashtonne.com/blog/tag/custom-cardboard-boxes) 

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["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!"

[Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Bendon](https://www.bendonpub.com)   
Ashland, Ohio

[“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Lake Erie Frozen Foods](http://www.leffco.net/)  
Ashland, Ohio

["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Smilo Baby Products ](https://www.smilobaby.com)

<https://www.smilobaby.com>

<https://www.smilobaby.com>

<https://www.smilobaby.com>

<https://www.smilobaby.com>

<https://www.smilobaby.com>

<https://www.smilobaby.com>

[<https://www.ashtonne.com/customer-testimonials-of-packaging-partner><https://www.ashtonne.com>"We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.”  

](https://www.smilobaby.com)

[Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Smilo Baby Products](https://www.smilobaby.com)

["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!”  
](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Uniontown Brewing](https://www.uniontownbrewing.com)   
Ashland, OHIO

[Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it!   
](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Yubi Beauty](https://www.loveyubi.com)   
Powell, Ohio

["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need."

[Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Barbasol](https://www.barbasol.com)   
Ashland, Ohio

["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Lenox](https://www.lenox.com)

["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[SPX Brands](https://solarxeyewear.com/)

[“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Gripknife LLC](https://www.gripknife.com)

[“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Fin Fur Feather Outfitters](https://www.finfeatherfur.com)

["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Inspire Design](https://www.inspiredesignco.com)

[“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.”  
](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
<https://www.ashtonne.com/customer-testimonials-of-packaging-partner>[Smilo Baby Products](https://www.smilo.com)

[" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

[John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)   
[Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)

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