--- title: PACKAGING UP BRAND AWARENESS AND LOYALTY description: Brand loyalty and recognition in the Distiller's Industry is what Ashtonnes specializes in with custom designed, creative packaging from a packaging partner! image: https://www.ashtonne.com/hubfs/AShtonne%20Bourbon%20Brand%20Loyalty%20Bourbon%20bottles.png --- [![ashtonne packaging company](https://www.ashtonne.com/hs-fs/hubfs/Logos/ashtonne_logo.png?width=328&height=112&name=ashtonne_logo.png "ashtonne packaging company")](https://ashtonne.com/) [Request More Information ](https://www.ashtonne.com/surveys/creative-packaging-ideas-and-solutions) [877-522-6937](tel:8775226937)   × # PACKAGING UP BRAND AWARENESS AND LOYALTY - [** ](https://www.facebook.com/AshtonnePackaging/) - [** ](https://www.twitter.com/Ashtonne_pkg) - [** ](http://pinterest.com/ashtonne8775226937/) - [** ](https://www.linkedin.com/company/11170776) - [** ](https://www.youtube.com/channel/UCpVPPbg_6lPaoNol_G6PuPQ) ![PACKAGING UP BRAND AWARENESS AND LOYALTY](https://www.ashtonne.com/hubfs/AShtonne%20Bourbon%20Brand%20Loyalty%20Bourbon%20bottles.png) ** [Bill Madl](https://www.ashtonne.com/blog/author/bill-madl) ** Posted on September 28, 2024 | Updated on September 7, 2025 ## How Marketing and packaging efforts can create long-lasting success in the bourbon industry Brand recognition and loyalty. It’s what every product desires. Manufacturers and marketers do everything they can to generate “top-of-mind” awareness for their products and repeat purchases from loyal customers. Whether it’s technology, beer preferences, or choice of shoes or clothing, people have their favorites. And once made, it’s hard to break through. So, how do you create [brand recognition and brand loyalty](https://www.ashtonne.com/blog/brand-merchandising-in-the-bourbon-industry) in the first place? Let’s examine the bourbon industry. While top brands like Jameson, Crown Royal, and Jack Daniels might capture over 46% of the market , according to Union, that still leaves a huge opportunity for smaller, private-label bourbon and whiskey distilleries to claim their share of the pie. At [Ashtonne Packaging](https://www.ashtonne.com/) and [ashtonnebourbonpackaging.com](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO), our expertise is in marketing and packaging, and that’s where we believe brand awareness and loyalty begin. So let’s go there. Here’s how [marketing and packaging influence brand loyalty in bourbon:](https://packaging.ashtonne.com/distillers-custom-packaging) ### Heritage and Storytelling ![Jeptha Creed Bourbon- creartive and custom designed packaging for the Distiller's Industry](https://www.ashtonne.com/hs-fs/hubfs/Jeptha%20Creed%20Bourbon.jpg?width=233&height=253&name=Jeptha%20Creed%20Bourbon.jpg) [Bourbon brands that successfully communicate their heritage, craftsmanship, and authenticity create a strong emotional connection with consumers.](https://packaging.ashtonne.com/distillers-custom-packaging) Storytelling plays a vital role in this—highlighting the brand’s history, unique processes, or regional roots can captivate customers. Brands like Maker’s Mark and Buffalo Trace heavily invest in sharing their origin stories, creating a sense of authenticity that draws customers back. Marketing campaigns that emphasize tradition, craftsmanship, and legacy help [position the brand](https://www.ashtonne.com/blog/5-ways-businesses-utilize-packaging-as-a-branding-tool) as more than just a product—it becomes part of the consumer’s identity. Marketing tip: Include your story on the label and the packaging. Your logo should attempt to share history as well. Don’t get wordy, break it down in simple, easily understood phrasing. But be clear that there is a story to tell here. ### Packaging ![Our Story Bourbon](https://www.ashtonne.com/hs-fs/hubfs/Our%20Story%20Bourbon.jpg?width=189&height=195&name=Our%20Story%20Bourbon.jpg) ![Bourbon Glass Set- custom designed bourbon packaging from a packaging partner near me](https://www.ashtonne.com/hs-fs/hubfs/Bourbon%20Glass%20Set.jpg?width=195&height=195&name=Bourbon%20Glass%20Set.jpg) [Bourbon packaging](https://packaging.ashtonne.com/distillers-custom-packaging) is a critical touchpoint in creating brand loyalty. Eye-catching designs, [premium materials,](https://www.ashtonne.com/blog/creating-an-advantage-with-premium-retail-packaging-and-placement-strategies-to-boost-revenue) and distinctive bottles help brands stand out on crowded shelves. A [well-designed package](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) can convey a brand’s story, quality, and value at a glance, influencing purchasing decisions and fostering [brand recognition.](https://www.ashtonne.com/blog/brand-merchandising-in-the-bourbon-industry) Iconic bottles like the wax-dipped Maker’s Mark or the square Old Forester instantly evoke brand recognition and are key to building customer loyalty. [Branded merchandising](https://www.ashtonne.com/blog/brand-merchandising-in-the-bourbon-industry) packs or collections can also elevate a brand’s image, making the product feel more personal or collectible. Marketing Tip: [Package your bourbon offerings](https://packaging.ashtonne.com/distillers-custom-packaging) into some kind of gift set. Get creative, and package up what you feel your unique customers will appreciate. A bottle and a glass, a bottle and a hat, etc. ### Creating Exclusivity and Scarcity through Limited Releases![Compilation of booze bottles and glasses- custome designed and creative packaging for the Distiller's Industry](https://www.ashtonne.com/hs-fs/hubfs/Compilation%20of%20booze%20bottles%20and%20glasses.jpg?width=514&height=385&name=Compilation%20of%20booze%20bottles%20and%20glasses.jpg) Similar to the gift pack idea raised above, marketing rare or limited-edition bourbons or [bourbon gift packs](https://www.ashtonne.com/blog/custom-packaging-strategies-for-the-gift-giving-season) can cultivate a sense of exclusivity and scarcity, driving demand and loyalty. Whether through special barrel releases, collector’s editions, or seasonal offerings, brands can attract enthusiasts who seek out unique and limited products. Marketing tip: Promote these limited editions or collections online or in your gift shops as the [perfect gift](https://www.ashtonne.com/blog/custom-packaging-strategies-for-the-gift-giving-season) for someone who has everything but wants something different. ### Visual Identity and Brand Recognition![Bluegrass sundown - custom designed and creative packaging for the Distiller's Industry](https://www.ashtonne.com/hs-fs/hubfs/Bluegrass%20sundown%20.jpg?width=191&height=152&name=Bluegrass%20sundown%20.jpg) A consistent and memorable visual identity is crucial in building [brand recognition](https://www.ashtonne.com/blog/brand-merchandising-in-the-bourbon-industry) and loyalty. Everything from the logo to the color scheme on labels contributes to how consumers recognize and remember a bourbon brand. [Well-executed branding ](https://www.ashtonne.com/blog/brand-merchandising-in-the-bourbon-industry)helps the product stand out, both on shelves and in advertising. Even though you may invest in [gift packages and collections](https://www.ashtonne.com/blog/custom-packaging-strategies-for-the-gift-giving-season), keep the products and the branding consistent. Companies that invest in strong, consistent visuals—such as the classic red wax seal of Maker’s Mark or the simple elegance of Blanton’s single barrel bottle—create instant recognition, making it easier for customers to find and stay loyal to their favorite brands. Marketing Tip:** ** Be careful not to dilute the power of your brand when creating [branded merchandise.](https://www.ashtonne.com/blog/brand-merchandising-in-the-bourbon-industry) If your brand is “quality,” then your packaging and marketing materials must be as well. Brand loyalty can be diminished if the packaging or promotions company you work with takes shortcuts to cut costs. Never put your logo on materials that don’t match the quality of your brand. ### Packaging and Premium Pricing as Value Propositions![Bourbon Shaker- custom designed bourbon packaging from a packaging company near me](https://www.ashtonne.com/hs-fs/hubfs/Bourbon%20Shaker.jpg?width=154&height=149&name=Bourbon%20Shaker.jpg) [Premium packaging](https://www.ashtonne.com/blog/creating-an-advantage-with-premium-retail-packaging-and-placement-strategies-to-boost-revenue) often justifies higher price points, giving the customer a sense of value and exclusivity. Bourbon brands like Knob Creek or Elijah Craig use upscale packaging to position their products as premium choices, which, combined with their marketing, attracts consumers looking for high-end, quality products. For many consumers, [packaging ](https://www.ashtonne.com/blog/planning-for-scale-in-product-packaging-and-delivery)serves as the first impression of the [brand’s value.](https://www.ashtonne.com/blog/5-ways-businesses-utilize-packaging-as-a-branding-tool) Bottles that feel luxurious, labels with intricate designs, or distinctive bottle shapes can make customers feel like they are buying something [special,](https://www.ashtonne.com/blog/creating-an-advantage-with-premium-retail-packaging-and-placement-strategies-to-boost-revenue) reinforcing their decision to stick with the brand. Marketing Tip: If you’ve invested in the right bottle and [branding](https://www.ashtonne.com/blog/5-ways-businesses-utilize-packaging-as-a-branding-tool), be sure additional [packaging](https://www.ashtonne.com/blog/planning-for-scale-in-product-packaging-and-delivery) is up to snuff. Does the bottle come in a box, does it sit on a shelf and need to stand out in some way? Take some time to ensure your customer’s touch point is on target. Bourbon, like any other product manufactured in the United States today, is a competitive market. With so many choices, customers can come and go, and so can your profits. Investing in packaging that creates [brand awareness](https://www.ashtonne.com/blog/5-ways-businesses-utilize-packaging-as-a-branding-tool) and cements brand loyalty can be a key way to separate yourself from the rest. Loyal customers are the best customers, and your packaging efforts can be a difference-maker. From a new idea to the next expansion, [Ashtonne Packaging](https://www.ashtonne.com/) has been helping both large and [small businesses](https://www.ashtonne.com/services/custom-designed-packaging-for-businesses) launch new products and expand product lines with product packaging and [display strategy, ](https://www.ashtonne.com/custom-branding-through-point-of-purchase-displays)design, and development for over 15 years. For more information and a friendly conversation about what you might need to improve your product packaging and display, especially in the Distiller's Industry, call Ashtonne Packaging at [877-832-7720](tel:877-832-7720) or[ contact us here, ](https://www.ashtonne.com/surveys/cost-effective-retail-and-wholesale-packaging-designs)and let’s set a time to talk. We look forward to it. ## [![    Contact Us](https://no-cache.hubspot.com/cta/default/5108155/2cd96a44-0ce6-4705-b635-7aa158274279.png)](https://cta-redirect.hubspot.com/cta/redirect/5108155/2cd96a44-0ce6-4705-b635-7aa158274279) ** **Tags:** [custom packaging](https://www.ashtonne.com/blog/tag/custom-packaging), [packaging company](https://www.ashtonne.com/blog/tag/packaging-company), [packaging solutions](https://www.ashtonne.com/blog/tag/packaging-solutions), [retail ready packaging](https://www.ashtonne.com/blog/tag/retail-ready-packaging), [creative packaging](https://www.ashtonne.com/blog/tag/creative-packaging), [packaging partner](https://www.ashtonne.com/blog/tag/packaging-partner), [Brand packaging](https://www.ashtonne.com/blog/tag/brand-packaging), [branding tool](https://www.ashtonne.com/blog/tag/branding-tool), [brand identity](https://www.ashtonne.com/blog/tag/brand-identity), [display quality](https://www.ashtonne.com/blog/tag/display-quality), [bourbon industry](https://www.ashtonne.com/blog/tag/bourbon-industry), [brand merchandising](https://www.ashtonne.com/blog/tag/brand-merchandising), [distillers](https://www.ashtonne.com/blog/tag/distillers), [brand awareness](https://www.ashtonne.com/blog/tag/brand-awareness) [« Back to Blog](https://www.ashtonne.com/blog) #### Contact us using the form below or call us at [877-522-6937](tel:8775226937). ["Ashtonne Packaging has been our primary supplier of custom display products for several years. Their creative designers go above and beyond to quickly turn our ideas into physical samples, which helps ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Bendon](https://www.bendonpub.com) secure a great deal of promotional sales. Once we go to production, Ashtonne always delivers high-quality and eye-catching display solutions which allow our products to stand out from the competition at retail. I can sincerely say that Ashtonne’s overall service is the best I have experienced in the 8 years I have been a buyer of corrugated products!" [Rachel Rabalais](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Bendon](https://www.bendonpub.com) Ashland, Ohio [“We have been buying boxes and using Ashtonne Packaging for years now. The prices have stayed very competitive and the VMI service really works in our favor. They come once a week to do inventory and I am never out of boxes.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Buckingham II](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lake Erie Frozen Foods](http://www.leffco.net/) Ashland, Ohio ["The Ashtonne Packaging team has been instrumental in our business. The Ashtonne Packaging Team was able to work with our design team seamlessly from creating final drawings, artwork, and material selection, through production. We have continued to rely on them for other print and packaging needs."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Josh Wiesman, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products ](https://www.smilobaby.com) ["We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time...But it was the level of detail and the craftmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.smilobaby.com) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilobaby.com) ["Ashtonne Packaging brought in several prototypes of a four-pack carrying carton for my approval… their designs met my specifications for functionality and attractive design… and they delivered on time, with quick turn-a-round!” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Doug Reynolds, Co-Founder and CEO](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Uniontown Brewing](https://www.uniontownbrewing.com) Ashland, OHIO [Working with Ashtonne Packaging was a dream. As a new business, we rely on business partners and vendors not just for their service, but for the experience and education they offer. Rich and the Ashtonne Packaging team were super knowledgeable, flexible, and patient. I also appreciated their willingness to work with low volumes (critical for new products) and that they have the capacity to handle so much more as we grow. They also provided some thoughts on our business outside of packaging showing that they were focused not just with their piece of the puzzle, but interested in supporting our all-around growth. And perhaps most importantly, our launch packaging was gorgeous and we get rave reviews from our customers on it! ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Adiya Dixon, Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Yubi Beauty](https://www.loveyubi.com) Powell, Ohio ["We continue to look for new ways to get in front of the consumer and are leveraging off-shelf displays more than ever before to achieve this objective. John Baxter and the team at ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner)[Ashtonne Packaging](https://www.ashtonne.com) continue to deliver innovative display solutions that provide the flexibility and quality we need." [Tim McNamara, VP of Marketing- Perio, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Barbasol](https://www.barbasol.com) Ashland, Ohio ["We appreciate Ashtonne Packaging's keen packaging insights, and design expertise that have vastly improved our e-commerce packaging for both our own ecommerce business, and our Amazon business." ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Domurad](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Lenox](https://www.lenox.com) ["I'm very happy with how smoothly the process went with Ashtonne Packaging. They are very helpful, the pricing is competitive, and the design team has been great."](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Mike Nash](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [SPX Brands](https://solarxeyewear.com/) [“Ashtonne Packaging worked with us for many months until we had the perfect packaging for our product. They went above and beyond every step of the way, and we are very happy with the final results. I’d highly recommend them, especially for those looking for quality packaging Made in the USA.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Michael C. Rice, Inventor/Founder/Co-CEO ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Gripknife LLC](https://www.gripknife.com) [“Before we installed the automation equipment from Ashtonne Packaging, we would need twenty to twenty-five employees to produce about 2,000 packages. On typical days, six workers would produce 750 units . Now just four employees can produce 800 units. It has completely exceeded our expectations.”](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Eric Wentworth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Fin Fur Feather Outfitters](https://www.finfeatherfur.com) ["I want you to know that I receive amazing feedback daily, from customers and fellow business owners, on the quality and style of your packaging. You knocked our packaging out of the park and I am truly grateful. You will be hearing from me soon with another order. Until then, keep doing great things!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Heather Chabino, Co-Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Hob Nob Candles](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["Regarding the Skullmate Hanger Project, we and our client have been thrilled with how it turned out and how it functions". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Emily Miller, Owner](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Inspire Design](https://www.inspiredesignco.com) [“We talked to plenty of packaging people, and we tried to do that early on...I think we could go to a number of different companies that could deliver on budget and on time… But it was the level of detail and the craftsmanship that you get at Ashtonne Packaging that I haven’t seen before.” ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Keith Tritschler](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Smilo Baby Products](https://www.smilo.com) [" Thank you for being such a dependable supplier to us. It's nice not to have people I don't have to worry about". ](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J. Howard](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [J-Lenco, Inc](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["We can tell you that the first batch that was sent to REI sold out around Thanksgiving, good and bad problem. The distributor has sent a second batch to REI and we are waiting for the product to activate on the site again. It was cool walking into our local store and seeing the product on the shelves/peg board".](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Brad Kenemuth](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [The Liftie](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Regarding the Tasting Board Retail Kit Project, Matt Snyder said: "Whoa! Mind blown! That is incredible! I love it! Cheers!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Matt Snyder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ["As a consumer-facing brand, we really value a customer's first impression of our product in-store. When we expanded into a larger retailer, we looked to Ashtonne for help designing a custom display to showcase our alcohol infusion kits. The team at Ashtonne listened to our needs and quickly came up with a creative way to show our products. Everyone we worked with at Ashtonne was flexible and offered solutions for pricing that worked within our budget. As a result of using the display stands, our product is selling faster than accounts that do not have a display case!"](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [John Feller, co-Founder](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) [Aged and Infused](https://www.ashtonne.com/customer-testimonials-of-packaging-partner) ![Ashtonne Packaging](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/ashtonne_logo_white.png?width=328&height=112&name=ashtonne_logo_white.png) 1235 Jacobson Ave, Ashland, OH, 44805 Toll-Free: [877-522-6937](tel:877-522-6937) Fax: [877-292-5660](tel:877-292-5660) Follow Us: [![Linkedin](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/linkedin-512.png?width=50&height=50&name=linkedin-512.png)      ](https://www.linkedin.com/company/11170776)  [![Facebook](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/fb-f-logo__blue_100.png?width=50&height=50&name=fb-f-logo__blue_100.png)      ](https://www.facebook.com/AshtonnePackaging/) [![Twitter](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/twitter_logo_transparent.png?width=55&height=55&name=twitter_logo_transparent.png)](https://twitter.com/Ashtonne_pkg)      [![Youtube](https://www.ashtonne.com/hs-fs/hubfs/Ashtonne_Packaging_December2018/images/youtube_2.png?width=55&height=55&name=youtube_2.png)](https://www.youtube.com/playlist?list=PLvH14R6_JrMsTINzuWseni4dUfcHsJezO)      [![Pinterest](https://www.ashtonne.com/hs-fs/hubfs/pinterest-logo%202.png?width=89&name=pinterest-logo%202.png)](https://www.pinterest.com/ashtonne8775226937/)[![Instagram hi-res](https://www.ashtonne.com/hs-fs/hubfs/Instagram%20hi-res.png?width=93&name=Instagram%20hi-res.png)](https://www.instagram.com/ashtonnepackaging/) Digital Marketing Powered by Bryan Media and Bill Madl [![blue-seal-200-42-bbb-235829533 copy](https://www.ashtonne.com/hs-fs/hubfs/blue-seal-200-42-bbb-235829533%20copy.png?width=200&height=42&name=blue-seal-200-42-bbb-235829533%20copy.png)](https://www.bbb.org/us/oh/ashland/profile/packaging-design-and-development/ashtonne-packaging-inc-0272-235829533/#sealclick)   Copyright © 2018 Ashtonne Packaging. 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