Every day we are bombarded with choices, especially when we walk into a retail store and see all the different products that are offered to us, or when we search online! How we choose what products to buy becomes the key question as we look to all the options available.
The main idea behind product offerings, like books, is to get us to purchase on demand. When we enter a retail store, we are there to make a purchase, and some 70% of retail purchases aren't decided until the customer is actually in the store! That makes it quite clear the impact and importance of effective marketing and why it's critical to utilize in-store advertising, such as a custom designed display for books, or a retail display for books.
What exactly is a custom designed display for books, and how can it be utilized? A retail display for books, often called a point of purchase display for books, is marketing or advertising material placed next to the books, or holding the books, for the purpose of promoting the books and encouraging customers to buy them. Many displays for books are scattered through the aisles of the store, while others are set up at the check-out counter.
The idea behind custom designed displays for books is to generate interest and an impulse purchase. Many large custom displays in high-traffic areas of retail stores have been known to increase sales over 60 fold from similar items sold off the regular shelf! Clearly one can observe what a tool like this can do in generating new and repeat sales!
WHY CusTOM DESIGNED DISPLAYS FOR BOOKS INCREASE SALES
If you sell your books at retail and you want to improve your sales, you should consider custom designed displays for books. Understanding exactly what you want to do is essential to successfully creating a custom designed retail display for books. Whether you are a new start up business, or a small business, aiming at increasing sales, promoting new or upcoming events, or generating on-demand promotional sales, you will want a custom retail display for books to best showcase and represent your product. Realizing that each branded product needs a unique and specific look and fit of its own, consider these key factors as to why, and how, custom designed displays for books will help you increase sales:
1. DISPLAY DESIGN
Custom retail displays for books will reinforce your brand, including the colors and shapes for proper presentation of your product. There are a large variety of custom display packaging types, including cardboard displays for books. These book displays will have your product stand out, generating impulse buying. Some of these custom displays include:
-
- Free-standing Aisle Display Stands - Products are loaded into a display stand that allows a consumer to buy from the display. These displays typically use signage to promote the product and brand and can be made of wire, cardboard, wood and other materials.
-
- Counter Displays - Certain small products, perhaps even books, can utilize a display on a shelf or on a check out counter to promote impulse purchases, especially if near a line waiting to check out.
- Dump-ins Displays - Products are placed in a large bin in an isle or at the entrance of a store.
- Pallet Displays - Products are loaded into a larger display vehicle for promotional or seasonal sales. There are various custom designed product displays to choose from. Quarter pallets, half pallets and full pallet displays are the most common. Each would successfully market books for sale!
- Brochure Holder Display Stands - Share your message with the consumer by using a custom brochure holder or literature display
2. DISPLAY APPEARANCE
Colors, specific images, graphics, perhaps relating to the theme of the books you are promoting, will generate interest and attention and generate purchases!
3. STORE SIZE AND LOCATION
Determine which retailers your display will be designed for, especially since there could be large and small retail stores, or even locations within a mall that are important to the design process. The bigger the store, the better the opportunity to have your book displays viewed. The more your books are viewed, the better the opportunity to increase sales!
4. IMPULSE PURCHASE / GAIN ATTENTION
Your custom designed book display stand should evoke emotion, helping the customer to associate with your unique branded product. An emotional connection encourages customers to interact with your product and allow that product to be touched, picked up, tested, or even sampled. This interaction makes it more likely the customer will make a purchase. Additionally, you want a custom designed book display that promotes your products, so that when customers leave the retail store, they will be thinking about your products and wanting to share their experience with their family and friends!
CONTACT US TODAY FOR THE BEST CUSTOM DESIGNED BOOK DISPLAY!!
Custom designed book displays are essential to helping grow your business in retail stores. Helping customers relate to your branded products and also promote repeat sales is a great reason to create a custom display for books! Custom displays for books are powerful selling tools. Choosing the right style and design of the custom book display's design can play a large part in the success or failure of your products sales at retail.
At Ashtonne Packaging, we understand the importance of getting it right the first time and taking the time to understand your goals before we move on to the design stage. As your business partner, our success will be predicated upon your success and we want to ensure that happens. Whether or not you are just starting up in business, or attempting to grow your small business, our experience and expertise can help your company! You will work with one of our designers to create a book display stand that meets the needs of your unique product and space.
If you need help in any way, please feel free to call us at 877-522-6937 or schedule a brief meeting with one of our packaging experts NOW!
